Somm In The City Media and Brand Kit

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Sommelier, food, and beverage consultant in NYC. This media kit allows companies to see exactly how I can work with their brands.

Sommelier, food, and beverage consultant in NYC. This media kit allows companies to see exactly how I can work with their brands.

More in: Food , Business , Education
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  • 1. Somm  In  The  City   Media  Kit       2013-­‐2014     #SommStyle             Instagram:  @SommInTheCity   Twitter:  @SommInTheCity   Facebook:  Somm  In  The  City    
  • 2.   Sara  Lehman,  a  former  pastry  chef  of  6  years  who   turned  Sommelier,  and  Restaurant  Events  manager  is  now   your  pairing  guru  at  your  service!     Sara  has  been  in  the  food,  wine,  and  spirits  world   since  High  School  where  she  opened  up  pastry  departments   in  NJ.  While  studying  at  Johnson  &  Wales  University,  in   Providence,  RI  she  realized  food,  wine,  spirits,  and  events   were  her  passion.     She  had  the  opportunity  to  study  in  Germany  at  The   German  Wine  School  where  she  tasted,  analyzed,  and  paired   wines  from  all  around  the  world  with  food  and  desserts.  She   went  on  to  receive  her  European  Wine/Sommelier   Certification.     After  running  successful  events  programs  and  wine   restaurants  in  NJ,  she  followed  her  dream  and  moved  to  NYC   where  she  started  her  website,  Somm  In  The  City.     Sara  was  recently  featured  on  Tabitha’s  TV  Show  in   Aruba  where  they  had  her  speak  about  SITC,  which  was   broadcasted  all  over  the  Caribbean.    She  continues  to  go  to   Aruba  one  to  two  times  per  year  to  assist  with  wine   seminars,  review  restaurants,  and  attend  events  when  they   need  a  wine  and  spirits  personality.     Food  and  wine  is  in  my  blood…  ok  not  literally,  but   you  can  say  I  was  born  to  do  what  I  do!     Education       A.S.  Baking  &  Pastry  Arts  10’     B.A.  Hospitality  Marketing  &   Foodservice  Management      12’     Bartending  Certification  09’     European  Wine  Certificate  11’     WSET  Advanced  Wine  13’     Food  Media  Studies  with  Marge   Perry  13’   What  can  this  Somm  do  for  your  brand?     Brand  Partnerships:     It’s  all  about  networking,  and  that’s  something  Sara  specializes  in.  Taking  your  brands  and   connecting  them  with  the  right  media,  consumers,  and  companies  is  exactly  what  your  brand   needs  for  more  exposure,  and  Sara  has  enough  social  influence  to  do  that  for  you!   Giveaways:     Want  to  give  a  gift  to  consumers?  Want  to  have  more  exposure  with  a  product?     Social  Media:     Promoting  brands  through  social  media  is  Sara’s  specialty  and  one  in  which  will  help  your  brands   gain  exposure.   Public  Relations:     Sara  has  a  lot  of  experience  in  pitching,  public  relations,  and  brand  management.     Event  Planning:     Planning  an  event?  Need  someone  who  knows  everyone?  Sara  Lehman  has  extensive  experience   in  planning  small  to  large-­‐scale  food,  wine,  and  spirits  events.  Product  Launches,  Tastings,   Dinners,  and  Cocktail  Parties  will  be  planned,  executed,  and  written  up  on  the  site.     Event  Coverage:   Need  an  event  covered  for  multiple  websites  and  on  multiple  social  media  channels?  By   providing  a  press  pass  your  brands,  events,  and  products  will  be  featured  on  the  website  and   promoted.        
  • 3. Brand  Ambassador  Opportunities     Want  to  get  your  companies  or  brands  name  out  to  a  wide   audience?  Sara  can  offer  you  the  real  deal  as  a  contracted   brand  ambassador  for  your  company  and  or  product.  If  you   want  to  work  on  a  contract  basis,  here  is  what  Sara  Lehman’s   Brand  Ambassador  program  consists  of:     1. Brand  Partnerships:  Knowing  many  people  in  the   food,  beverage,  and  hospitality  industry  is  crucial  to   securing  brand  placement  and  the  proper  coverage.     2. Ad  Space:  Ad  space  will  be  secured  on  the  website  to   ensure  all  3000+  readers  see  the  product.     3. Full-­‐page  features:  Many  featured  posts  of  the   product  or  brand  will  appear  on  the  website.     4. Travel:  Need  someone  to  travel,  represent  the  brand   at  trade  shows,  bars,  restaurants,  and  stores?  Don’t   hire  an  agency  just  hire  the  right  brand  ambassador!     5. Mixology:  As  a  certified  bar  tender,  your  spirit  can  and   will  be  showcased  in  the  best  possible  way  to   restaurants,  readers,  and  at  events.     6. Sommelier  Services:  As  an  advanced  sommelier,  any   wine  serving,  training,  and  or  brand  promoting  can  be   done  by  Sara  as  well.     *Pricing/  fees  depend  on  the  brand,  work,  and  promotional   services  needed.       Advertising  Options     1. Sponsor  a  post   2. Giveaways     3. Brand  Partnerships   4. Ads    
  • 4. For  inquiries,  pricing,  or  ad  space,  contact:       Sara  Lehman:  Sommcity@gmail.com     Oval  Concierge   17A  Stuyvesant  Oval   New  York,  NY   10009