Attracting and Hiring more Women in your Organisation

313 views
198 views

Published on

A few ideas on how to effectively market and attract women to your organisation. I've also shared my failures, in the hope that others with avoid the same pitfalls!

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
313
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Attracting and Hiring more Women in your Organisation

  1. 1. Gender Diversity Hiring Women. Sarah Howe
  2. 2. Who is ThoughtWorks? Sustainable Business Software Excellence Social Justice
  3. 3. A piece of pie.
  4. 4. The ‘not so well’.
  5. 5. Intimidating brand.
  6. 6. Ad wording.
  7. 7. Interviewing. •  Diversity in interviewers •  Panel style didn’t work
  8. 8. Internal views and support.
  9. 9. We set gender targets.
  10. 10. The recruitment team was overjoyed.
  11. 11. The Strategy. •  Attraction •  Interviewing •  Internal Education
  12. 12. Attraction. •  Ad writing •  Head hunting •  Employee referrals •  Events
  13. 13. Attraction: Ads. •  No more lists •  Narrative style •  Keep it broad
  14. 14. Attraction: Head hunting. •  Networking •  Bribe with coffee •  Asking for referrals
  15. 15. Attraction: Employee Referrals. •  Bribe ThoughtWorkers with food •  Or coffee •  Evening events
  16. 16. Attraction: Events. Lots of Events. •  Graduate •  High school •  Mentoring •  Women’s networks
  17. 17. Interviewing. •  Less formal •  ‘Buddy’ throughout the process •  Female interviewers •  Communication, communication, communication
  18. 18. Internal Education. •  Management support •  Transparency •  Open forum discussions
  19. 19. Retention. •  Parental leave •  Flexible working •  Women’s Leadership Development
  20. 20. The Results… •  50% lateral hires •  55.6% graduate hires •  One Principal Consultant •  Refreshed policies  
  21. 21. [Not] The End.

×