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Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
Attracting and Hiring more Women in your Organisation
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Attracting and Hiring more Women in your Organisation

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A few ideas on how to effectively market and attract women to your organisation. I've also shared my failures, in the hope that others with avoid the same pitfalls!

A few ideas on how to effectively market and attract women to your organisation. I've also shared my failures, in the hope that others with avoid the same pitfalls!

Published in: Marketing
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Transcript

  • 1. Gender Diversity Hiring Women. Sarah Howe
  • 2. Who is ThoughtWorks? Sustainable Business Software Excellence Social Justice
  • 3. A piece of pie.
  • 4. The ‘not so well’.
  • 5. Intimidating brand.
  • 6. Ad wording.
  • 7. Interviewing. •  Diversity in interviewers •  Panel style didn’t work
  • 8. Internal views and support.
  • 9. We set gender targets.
  • 10. The recruitment team was overjoyed.
  • 11. The Strategy. •  Attraction •  Interviewing •  Internal Education
  • 12. Attraction. •  Ad writing •  Head hunting •  Employee referrals •  Events
  • 13. Attraction: Ads. •  No more lists •  Narrative style •  Keep it broad
  • 14. Attraction: Head hunting. •  Networking •  Bribe with coffee •  Asking for referrals
  • 15. Attraction: Employee Referrals. •  Bribe ThoughtWorkers with food •  Or coffee •  Evening events
  • 16. Attraction: Events. Lots of Events. •  Graduate •  High school •  Mentoring •  Women’s networks
  • 17. Interviewing. •  Less formal •  ‘Buddy’ throughout the process •  Female interviewers •  Communication, communication, communication
  • 18. Internal Education. •  Management support •  Transparency •  Open forum discussions
  • 19. Retention. •  Parental leave •  Flexible working •  Women’s Leadership Development
  • 20. The Results… •  50% lateral hires •  55.6% graduate hires •  One Principal Consultant •  Refreshed policies  
  • 21. [Not] The End.

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