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Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
Taking the lead: Customer acquisition barometer 2014
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Taking the lead: Customer acquisition barometer 2014

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  • 1. Taking the lead: Customer Acquisition Barometer 2014 The Soho Hotel, Thursday 27 March 2014
  • 2. Welcome Chris Combemale, executive director, DMA #dmaleadgen
  • 3. Opening comments from the chair Martin Troughton, marketing director, Anglian Home Improvements #dmaleadgen
  • 4. 8.30am Registration and breakfast 9.00am Welcome Chris Combemale, executive director, DMA 9.05am Opening comments from the chair Martin Troughton, marketing director, Anglian Home Improvements 9.15am Taking the lead Emma-Jayne McEwan, head of media channels, DMA 9.35am Marketers uncut: focus group feedback Noelle McElhatton, consultant editor, McDowall 9.55am Why is the acquisition of new customers important to Age UK Michelle de Souza, head of CRM & customer insight, Age UK 10.10am Panel discussion Andrew Colwell, marketing & commercial director, McDowall Omaid Hiwaizi, chief strategy officer, Geometry Global Jonathan Earle, head of customer strategy & development, Telefonica UK Michelle de Souza, head of CRM & customer insight, Age UK Rachel Hall, CRM & database manager, Honda 10.45am Closing comments from chair Martin Troughton, marketing director, Anglian Home Improvements 11.00am Close Agenda
  • 5. Taking the lead Emma-Jayne McEwan, head of media channels, DMA #dmaleadgen
  • 6. Taking the Lead @dma_uk @EJ_McEwan #dmaleadgen
  • 7. Quiz
  • 8. Why customer acquisition?
  • 9. How? 2
  • 10. Trust
  • 11. When you share your information with organisations, do you read it’s data privacy policy?
  • 12. Quiz
  • 13. Taking the Lead @dma_uk @EJ_McEwan #dmaleadgen
  • 14. Marketers uncut: feedback from the CAB 2014 qualitative sessions Noelle McElhatton, consultant editor, McDowall and former editor of Marketing and Revolution magazines #dmaleadgen
  • 15. The Customer Acquisition Barometer 2014: qualitative sessions The participants: • Chris Bibby, Global Head of Performance Marketing, Wonga • Michelle de Souza, Head of CRM & Group Database, Age UK • Sebastian Dreyfus, Managing Director (Europe), Rosetta (Publicis Groupe) • Tony Miller, Managing Director, Havas EHS • Charles Ping, CEO, Fuel (Engine) • Lyle Rainey, Business Development Director, HP • Jon Waring, Head of Customer Analytics & CRM, Aviva • Dina Yacob, Head of Insight & Planning, Avios #dmaleadgen
  • 16. The Customer Acquisition Barometer 2014 qualitative sessions Bad acquisition practices: the ‘seven sins of our industry’: 1. Over-targeting of prospects 2. Targeting of vulnerable people 3. Over-personalisation 4. Cold direct mail 5. Unsolicited telesales 6. Mass door drops 7. ‘New customers only’ promotional offers Source: CAB 2014 report #dmaleadgen
  • 17. Further reading: The Customer Acquisition Barometer 2014 report Coming straight to your inbox after this event #dmaleadgen
  • 18. Why is the acquisition of new customers important to Age UK Michelle de Souza, head of CRM & customer insight, Age UK #dmaleadgen
  • 19. Panel discussion Andrew Colwell, marketing & commercial director, McDowall Omaid Hiwaizi, chief strategy officer, Geometry Global Jonathan Earle, head of customer strategy & development, Telefonica UK Michelle de Souza, head of CRM & customer insight, Age UK Rachel Hall, CRM & database manager, Honda #dmaleadgen
  • 20. Closing comments from chair Martin Troughton, marketing director, Anglian Home Improvements #dmaleadgen
  • 21. Upcoming events A TV dinner – Tuesday 8 April 2014 The DMA summer lunch – Thursday 10 July 2014

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