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Social media crisis workshop   22 may - presentation
 

Social media crisis workshop 22 may - presentation

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    Social media crisis workshop   22 may - presentation Social media crisis workshop 22 may - presentation Presentation Transcript

    • DMA presentation Tamara Littleton, CEO, Emoderation and Polpeo @tlittleton @emoderation and @polpeo
    • Reputation is the #1 risk A recent Deloitte survey of 300 global company executives cited reputation risk as their single biggest risk concern. This was “due in large measure to the rise of social media, which enables instantaneous global communications that make it harder for companies to control how they are perceived in the marketplace.”
    • That risk doesn’t always come from where you expect – it might not be your own issue. Waitrose was attacked by Greenpeace because of its partnership with Shell
    • It led to a coordinated attack with hashtags
    • Combined with stunts they broadcast on Twitter
    • The threat can be from an employee as with the HMV example http://immediatefuture.co. uk/blog/hmv-a-social- media-crisis/
    • Product backlashhttp://adage.com/article/digitalnext/bic-avoided-bic-social-debacle/236905/
    • The Reddit Effect
    • Eight key points to remember during the crisis  Speed  Strategy  Know your roles – ensure there is a leader  Take control  Remember your tone of voice  Stay calm – don’t be goaded  Choose your battles wisely  Collaborate
    • www.polpeo.com @polpeo info@polpeo.com