DMA presentation
Tamara Littleton, CEO, Emoderation and Polpeo
@tlittleton @emoderation and @polpeo
Reputation is the #1 risk
A recent Deloitte survey of 300 global company
executives cited reputation risk as their single ...
That risk doesn’t always come from where you expect – it might
not be your own issue. Waitrose was attacked by Greenpeace
...
It led to a coordinated attack with hashtags
Combined with stunts they broadcast on Twitter
The threat can be from an
employee as with the HMV
example
http://immediatefuture.co.
uk/blog/hmv-a-social-
media-crisis/
Product backlashhttp://adage.com/article/digitalnext/bic-avoided-bic-social-debacle/236905/
The Reddit Effect
Eight key points to remember during
the crisis
 Speed
 Strategy
 Know your roles – ensure there is a leader
 Take cont...
www.polpeo.com
@polpeo
info@polpeo.com
Social media crisis workshop   22 may - presentation
Social media crisis workshop   22 may - presentation
Social media crisis workshop   22 may - presentation
Social media crisis workshop   22 may - presentation
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Social media crisis workshop 22 may - presentation

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Social media crisis workshop 22 may - presentation

  1. 1. DMA presentation Tamara Littleton, CEO, Emoderation and Polpeo @tlittleton @emoderation and @polpeo
  2. 2. Reputation is the #1 risk A recent Deloitte survey of 300 global company executives cited reputation risk as their single biggest risk concern. This was “due in large measure to the rise of social media, which enables instantaneous global communications that make it harder for companies to control how they are perceived in the marketplace.”
  3. 3. That risk doesn’t always come from where you expect – it might not be your own issue. Waitrose was attacked by Greenpeace because of its partnership with Shell
  4. 4. It led to a coordinated attack with hashtags
  5. 5. Combined with stunts they broadcast on Twitter
  6. 6. The threat can be from an employee as with the HMV example http://immediatefuture.co. uk/blog/hmv-a-social- media-crisis/
  7. 7. Product backlashhttp://adage.com/article/digitalnext/bic-avoided-bic-social-debacle/236905/
  8. 8. The Reddit Effect
  9. 9. Eight key points to remember during the crisis  Speed  Strategy  Know your roles – ensure there is a leader  Take control  Remember your tone of voice  Stay calm – don’t be goaded  Choose your battles wisely  Collaborate
  10. 10. www.polpeo.com @polpeo info@polpeo.com

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