Mobile connectsMelting Pot, Edinburgh#dmascotland
Agenda9.00am    Registration and breakfast9.30am    Welcome          Justin Armsworth, chair of DMA Scotland council09.40a...
WelcomeJustin Armsworth, chair of DMA Scotland council  #dmascotland
Mobile connectsEmma-Jayne McEwan, head of media channels, DMA  #dmascotland
Every second    4.6 iphones               &8.1 Android               devices are sold.!    4.2 babies are born        ever...
80% of UK     smartphoneowners use the device in conjunction with     other media!
63% of top 100 brands arenot optimised for mobile
Mobile Connects..      “Because most retailers havent yet   created efficient multichannel models,   consumers are working...
How does mobile connect brandmarketing?
Mobile connects in different ways
Mobile responseSMS: Door Drop    QR: Print
Mobile responseSocial: Like, #, check in   Augmented reality
Mobile email
Mobile search
Mobile search #fail
NFC
M&S
M&S
M&S2010   launched m-commerce2011   took a £5,000 order2012   1 in 5 orders on mobile2013   90% up on mobile sales
Mobile Connects•   Integrated campaign•   Orchestrated content•   Storytelling•   Identify all relevant touchpoints•   Ask...
Remember...Its not just about apps.....  everything we do is now a  form of digital marketing and  advertising
Mobile connectsRussell Marsh, head of strategy, RAPPPlease find these slides on -http://www.slideshare.net/SarahWright/rap...
Questions and summary #dmascotland
Thank you for attendingComing soon...DMA Scotland Conference June 2013Join us....LinkedIn DMA Scotland
Mobile connects an integrated approach to mobile marketing 14 march 2013
Mobile connects an integrated approach to mobile marketing 14 march 2013
Mobile connects an integrated approach to mobile marketing 14 march 2013
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Mobile connects an integrated approach to mobile marketing 14 march 2013

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Mobile connects an integrated approach to mobile marketing 14 march 2013

  1. 1. Mobile connectsMelting Pot, Edinburgh#dmascotland
  2. 2. Agenda9.00am Registration and breakfast9.30am Welcome Justin Armsworth, chair of DMA Scotland council09.40am Introduction to mobile connects Emma-Jayne McEwan, Head of Media Cannels DMA10.00am Mobile connects Russell Marsh, head of strategy, RAPP London10.40am Q&A Russell Marsh11.00am Event summary Justin Armsworth, chair of DMA Scotland council11.10pm Networking
  3. 3. WelcomeJustin Armsworth, chair of DMA Scotland council #dmascotland
  4. 4. Mobile connectsEmma-Jayne McEwan, head of media channels, DMA #dmascotland
  5. 5. Every second 4.6 iphones &8.1 Android devices are sold.! 4.2 babies are born every second
  6. 6. 80% of UK smartphoneowners use the device in conjunction with other media!
  7. 7. 63% of top 100 brands arenot optimised for mobile
  8. 8. Mobile Connects.. “Because most retailers havent yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit them.” PwC report March 2012
  9. 9. How does mobile connect brandmarketing?
  10. 10. Mobile connects in different ways
  11. 11. Mobile responseSMS: Door Drop QR: Print
  12. 12. Mobile responseSocial: Like, #, check in Augmented reality
  13. 13. Mobile email
  14. 14. Mobile search
  15. 15. Mobile search #fail
  16. 16. NFC
  17. 17. M&S
  18. 18. M&S
  19. 19. M&S2010 launched m-commerce2011 took a £5,000 order2012 1 in 5 orders on mobile2013 90% up on mobile sales
  20. 20. Mobile Connects• Integrated campaign• Orchestrated content• Storytelling• Identify all relevant touchpoints• Ask your customers• Test, test and test again!• User experience• Don’t reinvent the wheel• Don’t jump on the bandwagon
  21. 21. Remember...Its not just about apps..... everything we do is now a form of digital marketing and advertising
  22. 22. Mobile connectsRussell Marsh, head of strategy, RAPPPlease find these slides on -http://www.slideshare.net/SarahWright/rapp-dma-scotland-mobile-event #dmascotland
  23. 23. Questions and summary #dmascotland
  24. 24. Thank you for attendingComing soon...DMA Scotland Conference June 2013Join us....LinkedIn DMA Scotland
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