Mobile connects an integrated approach to mobile marketing 14 march 2013

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  • 1. Mobile connectsMelting Pot, Edinburgh#dmascotland
  • 2. Agenda9.00am Registration and breakfast9.30am Welcome Justin Armsworth, chair of DMA Scotland council09.40am Introduction to mobile connects Emma-Jayne McEwan, Head of Media Cannels DMA10.00am Mobile connects Russell Marsh, head of strategy, RAPP London10.40am Q&A Russell Marsh11.00am Event summary Justin Armsworth, chair of DMA Scotland council11.10pm Networking
  • 3. WelcomeJustin Armsworth, chair of DMA Scotland council #dmascotland
  • 4. Mobile connectsEmma-Jayne McEwan, head of media channels, DMA #dmascotland
  • 5. Every second 4.6 iphones &8.1 Android devices are sold.! 4.2 babies are born every second
  • 6. 80% of UK smartphoneowners use the device in conjunction with other media!
  • 7. 63% of top 100 brands arenot optimised for mobile
  • 8. Mobile Connects.. “Because most retailers havent yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit them.” PwC report March 2012
  • 9. How does mobile connect brandmarketing?
  • 10. Mobile connects in different ways
  • 11. Mobile responseSMS: Door Drop QR: Print
  • 12. Mobile responseSocial: Like, #, check in Augmented reality
  • 13. Mobile email
  • 14. Mobile search
  • 15. Mobile search #fail
  • 16. NFC
  • 17. M&S
  • 18. M&S
  • 19. M&S2010 launched m-commerce2011 took a £5,000 order2012 1 in 5 orders on mobile2013 90% up on mobile sales
  • 20. Mobile Connects• Integrated campaign• Orchestrated content• Storytelling• Identify all relevant touchpoints• Ask your customers• Test, test and test again!• User experience• Don’t reinvent the wheel• Don’t jump on the bandwagon
  • 21. Remember...Its not just about apps..... everything we do is now a form of digital marketing and advertising
  • 22. Mobile connectsRussell Marsh, head of strategy, RAPPPlease find these slides on -http://www.slideshare.net/SarahWright/rapp-dma-scotland-mobile-event #dmascotland
  • 23. Questions and summary #dmascotland
  • 24. Thank you for attendingComing soon...DMA Scotland Conference June 2013Join us....LinkedIn DMA Scotland