Get Results from Social       and SEO
Connect with the DMA…• The #tag for this event is: #dmasocialSEO• LinkedIn: DMA: Direct Marketing Association (UK)  Limite...
Today’s agenda• 17.00 – 17.30: Registration and Coffee• 17.30 – 17.35: Event Introduction               - Kelly Farrington...
DMA – Getting Results fromSocialAlex Craven - CEO@alexcravenPeter Laflin - Head of Data Insight@systemspeter#dmasocialSEO ...
Getting Results from        SocialBig Data & CRM & DM                        Digital Discovery
There is A LOT of it!                        Digital Discovery
And it happens all the time, everywhere                                          Digital Discovery
Image source   http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/Discovery                 ...
Single Customer View                       Digital Discovery
Next generation integrated socialmedia tool                    Client X   Client Y                                        ...
1. Identifying true   influencers2. Using your existing   customers   to find new customers3. Trigger based       Digital ...
1. Identifying true   influencers                      Digital Discovery
#DE2012#DE2012   Digital Discovery
#DE2012#DE2012   Digital Discovery
#DE2012#DE2012   Digital Discovery
#DE2012: Top Tweeters#DE2012                 Digital Discovery
#DE2012: Top Tweeters          4 joint followers#DE2012                       Digital Discovery
#DE2012: Top Tweeters#DE2012                 Digital Discovery
#DE2012: Top Tweeters#DE2012                 Digital Discovery
#DE2012: Top Tweeters#DE2012                 Digital Discovery
#DE2012: Top Tweeters#DE2012                 Digital Discovery
#DE2012: Top Tweeters:#DE2012                  Digital Discovery
#DE2012: Top Tweeters:#DE2012                  Digital Discovery
#DE2012: Top Tweeters:#DE2012                  Digital Discovery
#DE2012: Top Tweeters:Account           Klout   InfluenceNicolebeale       48      57Cyberdoyle        56      52Bnhorsbur...
Eurovision 2012DMA               Digital Discovery
Client Case StudyDMA                 Digital Discovery
Hampton Court Influencers      @AdamHenson                                   @BillOddie      Garden conversationGarden Con...
Our Insight• Normal SSE strategy: reach = 74,000• SSE strategy: reach = 115,000• 55% improvement in reach• This approach a...
Domain Authority: 41                                                      3, 560                                          ...
Spam NetworksLonData VI      Digital Discovery
2. Using your existing   customers   to find new customers                           Digital Discovery
What We Do             Br a d                          n           D si gn                                       e      Ad...
3.Trigger based  communications                   Digital Discovery
Single Customer View                       Digital Discovery
Trigger based communicationsOpted in, trigger basedcommunications                               Digital Discovery
Digital Discovery
Classified              Outdoor           Social                        Radio                                             ...
forget silos
listen to stories
learn by asking
modern talking
brand differently
what’s next
thank youJames LoweryLatitude Digital Marketing@latitude_group
Thank you…Upon completion of the online evaluation forms presentations                     will be available.       A fina...
Please return your badges to theregistration desk we look forward to          seeing you again!
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Master ppt social

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  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • Master ppt social

    1. 1. Get Results from Social and SEO
    2. 2. Connect with the DMA…• The #tag for this event is: #dmasocialSEO• LinkedIn: DMA: Direct Marketing Association (UK) Limited• Twitter: @DMA_UK/ @DMANorth• DMA Website: http://www.dma.org.uk• Email: dma@dma.org.uk or events@dma.org.uk• Phone: 020 7291 3300 or 0161 918 6780
    3. 3. Today’s agenda• 17.00 – 17.30: Registration and Coffee• 17.30 – 17.35: Event Introduction - Kelly Farrington, Managing Director, Media Wow• 17.35 – 18.20: Social – Bloom Agency• - Alex Craven, CEO• - Peter Laflin, Head of Insight• 18.20 – 19.05: SEO – Latitude Digital Marketing• - James Lowery, Head of SEO• 19.05 – 19.15: Q&A and Close• 19.15 – 20.00: Networking
    4. 4. DMA – Getting Results fromSocialAlex Craven - CEO@alexcravenPeter Laflin - Head of Data Insight@systemspeter#dmasocialSEO Digital Discovery
    5. 5. Getting Results from SocialBig Data & CRM & DM Digital Discovery
    6. 6. There is A LOT of it! Digital Discovery
    7. 7. And it happens all the time, everywhere Digital Discovery
    8. 8. Image source http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/Discovery Digital
    9. 9. Single Customer View Digital Discovery
    10. 10. Next generation integrated socialmedia tool Client X Client Y Client Z CallCredit University of Reading Bloom WhisperDepartmen TSBt ofInnovation DataSift& Skills University Etc… of Cambridge University Twitter of Oxford Facebook Digital Discovery
    11. 11. 1. Identifying true influencers2. Using your existing customers to find new customers3. Trigger based Digital Discovery
    12. 12. 1. Identifying true influencers Digital Discovery
    13. 13. #DE2012#DE2012 Digital Discovery
    14. 14. #DE2012#DE2012 Digital Discovery
    15. 15. #DE2012#DE2012 Digital Discovery
    16. 16. #DE2012: Top Tweeters#DE2012 Digital Discovery
    17. 17. #DE2012: Top Tweeters 4 joint followers#DE2012 Digital Discovery
    18. 18. #DE2012: Top Tweeters#DE2012 Digital Discovery
    19. 19. #DE2012: Top Tweeters#DE2012 Digital Discovery
    20. 20. #DE2012: Top Tweeters#DE2012 Digital Discovery
    21. 21. #DE2012: Top Tweeters#DE2012 Digital Discovery
    22. 22. #DE2012: Top Tweeters:#DE2012 Digital Discovery
    23. 23. #DE2012: Top Tweeters:#DE2012 Digital Discovery
    24. 24. #DE2012: Top Tweeters:#DE2012 Digital Discovery
    25. 25. #DE2012: Top Tweeters:Account Klout InfluenceNicolebeale 48 57Cyberdoyle 56 52Bnhorsburgh 41 36ABLocalBargains 42 21Nick_Appleyard 52 20GraemeEarl 50 18Amendor 55 12Cpheth 43 12Penval 47 12Dotrural 43 12#DE2012 Digital Discovery
    26. 26. Eurovision 2012DMA Digital Discovery
    27. 27. Client Case StudyDMA Digital Discovery
    28. 28. Hampton Court Influencers @AdamHenson @BillOddie Garden conversationGarden Conversation HRP_PalacesDMA Digital Discovery
    29. 29. Our Insight• Normal SSE strategy: reach = 74,000• SSE strategy: reach = 115,000• 55% improvement in reach• This approach also has massive SEO benefits DMA Digital Discovery
    30. 30. Domain Authority: 41 3, 560 Followers 80 Users of AppWe gave Matt tickets to HCPFSBlog Post on Landscape Juice with linkback to AHI Hampton PageMatt is a garden designer, key influencerand has agreed to guest blog for AHI DMA Digital Discovery
    31. 31. Spam NetworksLonData VI Digital Discovery
    32. 32. 2. Using your existing customers to find new customers Digital Discovery
    33. 33. What We Do Br a d n D si gn e Adve ing rtis Wb e Bul d i Insi ght ig l D it a &Ides a Ana si s ly SEO Soi a cl Digital Discovery
    34. 34. 3.Trigger based communications Digital Discovery
    35. 35. Single Customer View Digital Discovery
    36. 36. Trigger based communicationsOpted in, trigger basedcommunications Digital Discovery
    37. 37. Digital Discovery
    38. 38. Classified Outdoor Social Radio TVPaid Search Direct Mail SEO Media Magazine Email Online Display Affiliate Marketing
    39. 39. forget silos
    40. 40. listen to stories
    41. 41. learn by asking
    42. 42. modern talking
    43. 43. brand differently
    44. 44. what’s next
    45. 45. thank youJames LoweryLatitude Digital Marketing@latitude_group
    46. 46. Thank you…Upon completion of the online evaluation forms presentations will be available. A final thank you to all of today’s speakers: Alex Craven, Bloom Agency Peter Laflin, Bloom Agency James Lowery, Latitude Digital Marketing Kelly Farrington, Media Wow
    47. 47. Please return your badges to theregistration desk we look forward to seeing you again!
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