2. Connect with the DMA…
• The #tag for this event is: #dmasocialSEO
• LinkedIn: DMA: Direct Marketing Association (UK)
Limited
• Twitter: @DMA_UK/ @DMANorth
• DMA Website: http://www.dma.org.uk
• Email: dma@dma.org.uk or events@dma.org.uk
• Phone: 020 7291 3300 or 0161 918 6780
3. Today’s agenda
• 17.00 – 17.30: Registration and Coffee
• 17.30 – 17.35: Event Introduction
- Kelly Farrington, Managing Director,
Media Wow
• 17.35 – 18.20: Social – Bloom Agency
• - Alex Craven, CEO
• - Peter Laflin, Head of Insight
• 18.20 – 19.05: SEO – Latitude Digital Marketing
• - James Lowery, Head of SEO
• 19.05 – 19.15: Q&A and Close
• 19.15 – 20.00: Networking
4. DMA – Getting Results from
Social
Alex Craven - CEO
@alexcraven
Peter Laflin - Head of Data Insight
@systemspeter
#dmasocialSEO
Digital Discovery
10. Next generation integrated social
media tool Client X Client Y
Client Z
CallCredit
University
of Reading
Bloo
m Whisper
Departmen TSB
t of
Innovation DataSift
& Skills
University Etc…
of
Cambridge University Twitter
of Oxford Facebook
Digital Discovery
11. 1. Identifying true
influencers
2. Using your existing
customers
to find new customers
3. Trigger based Digital Discovery
29. Our Insight
• Normal SSE strategy: reach = 74,000
• SSE strategy: reach = 115,000
• 55% improvement in reach
• This approach also has massive SEO benefits
DMA Digital Discovery
30. Domain Authority: 41
3, 560
Followers
80 Users of App
We gave Matt tickets to HCPFS
Blog Post on Landscape Juice with link
back to AHI Hampton Page
Matt is a garden designer, key influencer
and has agreed to guest blog for AHI
DMA Digital Discovery
32. 2. Using your existing
customers
to find new customers
Digital Discovery
33. Your Data UK Data
CAMEO UK Group - Profile Table Records % Records % Index Z-Score
1: Affluent Singles and Couples in Exclusive 71 2.13 1,235,119 3.09 68.73 -3.85
Urban Neighbourhoods
2: Wealthy Neighbourhoods Nearing and 193 5.78 1,544,822 3.87 149.36 4.75
Enjoying Retirement
3: Affluent Home Owning Couples and 666 19.95 4,815,039 12.06 165.36 11.44
Families in Large Houses
4: Suburban Home Owners in Smaller Private 788 23.60 5,603,742 14.04 168.11 13.05
Family Homes
5: Comfortable Mixed Tenure 339 10.15 3,749,170 9.39 108.10 1.49
Neighbourhoods
6: Less Affluent Family Neighbourhoods 506 15.15 5,731,788 14.36 105.55 1.33
7: Less Affluent Singles and Students in Urban 159 4.76 2,333,216 5.85 81.47 -2.90
Areas
8: Poorer White and Blue Collar Workers 290 8.69 6,029,064 15.10 57.51 -13.10
9: Poorer Family and Single Parent 196 5.87 4,314,259 10.81 54.32 -12.08
Households
10: Poorer Council Tenants Including Many 131 3.92 4,400,996 11.03 35.59 -21.06
Single Parents
CAMEO
Digital Discovery
34. Campaign Target Audience
ABC1. Average age 50. Wealthy neighbourhoods nearing retirement. Affluent home
owning couples & families in large houses. Midlands, East, South West, West South
and South East. HHI £75k +
Digital Discovery
35. Campaign Target Audience
TGI Statements
Attitudes – Cars:
‘My Car Is Only There To Get Me From A To B’
‘My Car Should Express My Personality’
‘I Like Driving’
‘I Like To Drive Fast’
‘You Can Judge A Person By The Car They Drive’
‘I Like Innovative Cars’
‘My Car Should Catch People's Attention’
‘Am Not Interested In What Goes On Under The Bonnet Of A Car’
Digital Discovery
36. How It Works
@Present
Customer @Influencer
@Present
Customer
YourCampaign
@PotentialCustom
er
@PotentialCustom
er
@PotentialCustom
er
Digital Discovery
37.
38. Antonio Carlieglio
Carly Fiorini
@a_carlieglio
@carlyforCA
Angela Crossland
@AngeCrossland Specialist Financial IT
Recruitment Consultant for
Yorkshire lass, born in Wakefield. Buy/Sell-Side. Also provide
Enjoys most sports, plays Hockey 1to1 career mgmt service
(still, at my age!) inc: Career & CV review,
Coaching, Interview
Techniques
Peter Jones
@dragonjones One of the world’s leading
businesswomen who is also a
Entrepreneur, Investor, wife, mother, grandmother &
fiscal conservative who wants
founder of the UK's 1st
to hold government
Enterprise Academy. accountable
Creator of American
Inventor in US & Star of
Dragons' Den in UK. Jamel Edwards
@JamelEdwards
Theo Paphitis
@TheoPaphitis
Terry Summer
@terribonjovi Dean Bell
@_DeanBell Work within SEN education with
Be who you wanna be, disengaged youth, sports coach for
be who you are. learning difficulties/behavioural
Everyone's a winner, problems.
There are those who
everyone's a star. Music
look at things and ask
isn't music without
why. I'd say dream of
@bonjovi Engaged
things that never were
to @mark_beach.. Businessman, Family
and ask why not? That's
Man and Dragon
why in my spare time
http://www.theopaphitis.
I'm an underwater
com/
fireman.
39. What We Do Br a d
n D si gn
e
Adve ing
rtis
Wb
e
Bul d
i
Insi ght
ig l
D it a
&Ides a
Ana si s
ly
SEO Soi a
cl
Digital Discovery
52. Thank you…
Upon completion of the online evaluation forms presentations
will be available.
A final thank you to all of today’s speakers:
Alex Craven, Bloom Agency
Peter Laflin, Bloom Agency
James Lowery, Latitude Digital Marketing
Kelly Farrington, Media Wow
53. Please return your badges to the
registration desk we look forward to
seeing you again!
Editor's Notes
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
