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  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
  • rcz
  • rcz

Master ppt social Presentation Transcript

  • 1. Get Results from Social and SEO
  • 2. Connect with the DMA…• The #tag for this event is: #dmasocialSEO• LinkedIn: DMA: Direct Marketing Association (UK) Limited• Twitter: @DMA_UK/ @DMANorth• DMA Website: http://www.dma.org.uk• Email: dma@dma.org.uk or events@dma.org.uk• Phone: 020 7291 3300 or 0161 918 6780
  • 3. Today’s agenda• 17.00 – 17.30: Registration and Coffee• 17.30 – 17.35: Event Introduction - Kelly Farrington, Managing Director, Media Wow• 17.35 – 18.20: Social – Bloom Agency• - Alex Craven, CEO• - Peter Laflin, Head of Insight• 18.20 – 19.05: SEO – Latitude Digital Marketing• - James Lowery, Head of SEO• 19.05 – 19.15: Q&A and Close• 19.15 – 20.00: Networking
  • 4. DMA – Getting Results fromSocialAlex Craven - CEO@alexcravenPeter Laflin - Head of Data Insight@systemspeter#dmasocialSEO Digital Discovery
  • 5. Getting Results from SocialBig Data & CRM & DM Digital Discovery
  • 6. There is A LOT of it! Digital Discovery
  • 7. And it happens all the time, everywhere Digital Discovery
  • 8. Image source http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/Discovery Digital
  • 9. Single Customer View Digital Discovery
  • 10. Next generation integrated socialmedia tool Client X Client Y Client Z CallCredit University of Reading Bloo m WhisperDepartmen TSBt ofInnovation DataSift& Skills University Etc… of Cambridge University Twitter of Oxford Facebook Digital Discovery
  • 11. 1. Identifying true influencers2. Using your existing customers to find new customers3. Trigger based Digital Discovery
  • 12. 1. Identifying true influencers Digital Discovery
  • 13. #DE2012#DE2012 Digital Discovery
  • 14. #DE2012#DE2012 Digital Discovery
  • 15. #DE2012#DE2012 Digital Discovery
  • 16. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 17. #DE2012: Top Tweeters 4 joint followers#DE2012 Digital Discovery
  • 18. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 19. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 20. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 21. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 22. #DE2012: Top Tweeters:#DE2012 Digital Discovery
  • 23. #DE2012: Top Tweeters:#DE2012 Digital Discovery
  • 24. #DE2012: Top Tweeters:#DE2012 Digital Discovery
  • 25. #DE2012: Top Tweeters:Account Klout InfluenceNicolebeale 48 57Cyberdoyle 56 52Bnhorsburgh 41 36ABLocalBargains 42 21Nick_Appleyard 52 20GraemeEarl 50 18Amendor 55 12Cpheth 43 12Penval 47 12Dotrural 43 12#DE2012 Digital Discovery
  • 26. Eurovision 2012DMA Digital Discovery
  • 27. Client Case StudyDMA Digital Discovery
  • 28. Hampton Court Influencers @AdamHenson @BillOddie Garden conversationGarden Conversation HRP_PalacesDMA Digital Discovery
  • 29. Our Insight• Normal SSE strategy: reach = 74,000• SSE strategy: reach = 115,000• 55% improvement in reach• This approach also has massive SEO benefits DMA Digital Discovery
  • 30. Domain Authority: 41 3, 560 Followers 80 Users of AppWe gave Matt tickets to HCPFSBlog Post on Landscape Juice with linkback to AHI Hampton PageMatt is a garden designer, key influencerand has agreed to guest blog for AHI DMA Digital Discovery
  • 31. Spam NetworksLonData VI Digital Discovery
  • 32. 2. Using your existing customers to find new customers Digital Discovery
  • 33.   Your Data UK Data    CAMEO UK Group - Profile Table Records % Records % Index Z-Score1:  Affluent Singles and Couples in Exclusive  71 2.13 1,235,119 3.09 68.73 -3.85Urban Neighbourhoods2:  Wealthy Neighbourhoods Nearing and  193 5.78 1,544,822 3.87 149.36 4.75Enjoying Retirement3:  Affluent Home Owning Couples and  666 19.95 4,815,039 12.06 165.36 11.44Families in Large Houses4:  Suburban Home Owners in Smaller Private  788 23.60 5,603,742 14.04 168.11 13.05Family Homes5:  Comfortable Mixed Tenure  339 10.15 3,749,170 9.39 108.10 1.49Neighbourhoods6:  Less Affluent Family Neighbourhoods 506 15.15 5,731,788 14.36 105.55 1.337:  Less Affluent Singles and Students in Urban  159 4.76 2,333,216 5.85 81.47 -2.90Areas8:  Poorer White and Blue Collar Workers 290 8.69 6,029,064 15.10 57.51 -13.109:  Poorer Family and Single Parent  196 5.87 4,314,259 10.81 54.32 -12.08Households10:  Poorer Council Tenants Including Many  131 3.92 4,400,996 11.03 35.59 -21.06Single Parents CAMEO Digital Discovery
  • 34. Campaign Target Audience ABC1. Average age 50. Wealthy neighbourhoods nearing retirement. Affluent home owning couples & families in large houses. Midlands, East, South West, West South and South East. HHI £75k + Digital Discovery
  • 35. Campaign Target AudienceTGI Statements Attitudes – Cars: ‘My Car Is Only There To Get Me From A To B’ ‘My Car Should Express My Personality’ ‘I Like Driving’ ‘I Like To Drive Fast’ ‘You Can Judge A Person By The Car They Drive’ ‘I Like Innovative Cars’ ‘My Car Should Catch Peoples Attention’ ‘Am Not Interested In What Goes On Under The Bonnet Of A Car’ Digital Discovery
  • 36. How It Works@PresentCustomer @Influencer@PresentCustomer YourCampaign@PotentialCustomer @PotentialCustom er @PotentialCustom er Digital Discovery
  • 37. Antonio Carlieglio Carly Fiorini @a_carlieglio @carlyforCA Angela Crossland @AngeCrossland Specialist Financial IT Recruitment Consultant for Yorkshire lass, born in Wakefield. Buy/Sell-Side. Also provide Enjoys most sports, plays Hockey 1to1 career mgmt service (still, at my age!) inc: Career & CV review, Coaching, Interview TechniquesPeter Jones@dragonjones One of the world’s leading businesswomen who is also a Entrepreneur, Investor, wife, mother, grandmother & fiscal conservative who wants founder of the UKs 1st to hold government Enterprise Academy. accountable Creator of American Inventor in US & Star of Dragons Den in UK. Jamel Edwards @JamelEdwards Theo Paphitis @TheoPaphitisTerry Summer@terribonjovi Dean Bell @_DeanBell Work within SEN education with Be who you wanna be, disengaged youth, sports coach for be who you are. learning difficulties/behavioural Everyones a winner, problems. There are those who everyones a star. Music look at things and ask isnt music without why. Id say dream of @bonjovi Engaged things that never were to @mark_beach.. Businessman, Family and ask why not? Thats Man and Dragon why in my spare time http://www.theopaphitis. Im an underwater com/ fireman.
  • 38. What We Do Br a d n D si gn e Adve ing rtis Wb e Bul d i Insi ght ig l D it a &Ides a Ana si s ly SEO Soi a cl Digital Discovery
  • 39. 3.Trigger based communications Digital Discovery
  • 40. Single Customer View Digital Discovery
  • 41. Trigger based communicationsOpted in, trigger basedcommunications Digital Discovery
  • 42. Digital Discovery
  • 43. Classified Outdoor Social Radio TVPaid Search Direct Mail SEO Media Magazine Email Online Display Affiliate Marketing
  • 44. forget silos
  • 45. listen to stories
  • 46. learn by asking
  • 47. modern talking
  • 48. brand differently
  • 49. what’s next
  • 50. thank youJames LoweryLatitude Digital Marketing@latitude_group
  • 51. Thank you…Upon completion of the online evaluation forms presentations will be available. A final thank you to all of today’s speakers: Alex Craven, Bloom Agency Peter Laflin, Bloom Agency James Lowery, Latitude Digital Marketing Kelly Farrington, Media Wow
  • 52. Please return your badges to theregistration desk we look forward to seeing you again!