Let the visuals do the talking: social media storytelling

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With Instagram introducing video and facebook continuing to baffle brands with where imagery fits into EdgeRank there’s no better time to attend the DMA’s annual social media breakfast.

Join us at Getty Images' London gallery on Wednesday 18 September for a masterclass on visual storytelling using social media.

Focusing on visual storytelling in social media, this event is perfect for brands and agencies alike and will include insightful presentations, debate and time for a panel Q&A.

Prepare to be amazed and entertained:

Facebook's creative strategist Yutaro Kojima talks big data, the power of Feed, why images matter on Facebook and reveals how some of the most innovative brands win on Facebook.

Starbucks UK's digital and social marketing manager, Jamie McQuary reveals 10 non-fashion or footwear brand Instagram accounts to follow for inspiration.

Guy Merrill, art director at Getty Images will be painting a picture of the impact of social media on brands’ use of photography and how social and mobile advances are influencing advertising and marketing. It’ll include examples of how brands are using photography socially and how they are harnessing their customers’ ability to take photos.

Richard Norton, senior copywriter at Indicia examines the cult of the selfie and explores the potential it offers your brand to engage ever deeper with your audience in a lively interactive session.

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Let the visuals do the talking: social media storytelling

  1. 1. Data protection 2013 Friday 8 February #dmadata Supported by Let the visuals do the talking: social media storytelling Wednesday 18 September 2013, Getty Images Gallery #dmasocial
  2. 2. 8.30am Registration and breakfast 9.00am Welcome from the Chair Tim Pritchard, Head of Social Media, Manning Gottlieb OMD 9.10am Social photography and visual storytelling Guy Merrill, Art Director, Getty Images 9.35am 10 non-fashion or footwear brand Instagram accounts to follow for inspiration Jamie McQuary, Marketing Manager – digital and social media, Starbucks UK 9.45am The irresistible rise of the selfie! Richard Norton, Senior Copywriter, Indicia 10.10am Creativity that Scales Yutaro Kojima, Creative Strategist, facebook 10.35am Panel Discussion 11.15am Close Agenda
  3. 3. Welcome from the Chair Tim Pritchard, Head of Social Media, Manning Gottlieb OMD
  4. 4. User: getty-guest Password: gettyguestnet
  5. 5. Hashtag: #DMASocial
  6. 6. #LFW
  7. 7. @MPSinthesky Source: Twitter @MPSinthesky
  8. 8. Source: Samsung/Cheil Worldwide http://www.samsung.com/uk/wearedavidbailey/
  9. 9. Source: http://forgave.tumblr.com/
  10. 10. Social photography and visual storytelling Guy Merrill, Art Director, Getty Images
  11. 11. SOCIAL GUY MERRILL Art Director London VISUAL STORYTELLING PHOTOGRAPHY &
  12. 12. Susan Sontag
  13. 13. Personal Photography
  14. 14. In domestic culture, photography conventionally has a place as a time machine, a device for remembering. David Bate, The memory of photography
  15. 15. Personal Photography
  16. 16. ‘You press the button, we do the rest.’ Kodak, 1888
  17. 17. The Rise of the Amateur
  18. 18. Panasonic LUMIX Camera TV Commercial, 2010/2011
  19. 19. Photo Sharing
  20. 20. Mobile Photography
  21. 21. ‘The iPhone is the snaphot camera of today.’ Annie Leibovitz, Photographer
  22. 22. Social Photography
  23. 23. ‘Instagram Today: 150 Million People’, blog.instagram.com
  24. 24. ‘We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.’ Instagram, 2012
  25. 25. ‘… the act of taking a photograph is no longer about the image at all, it’s about participation.’ Richard Banks, Microsoft Research
  26. 26. Collaboration
  27. 27. www.whatmakeslovetrue.com
  28. 28. captureeuphoria.benjerry.com
  29. 29. captureeuphoria.benjerry.com
  30. 30. Comodo Instagram Menu
  31. 31. AUTHENTICITY
  32. 32. 2007 2012
  33. 33. 2007 2012
  34. 34. 2007 2012
  35. 35. 2007 2012
  36. 36. 2004 2012
  37. 37. Flickr // Getty Images
  38. 38. Getty Images Want
  39. 39. CULTURAL RELEVANCE
  40. 40. wearethe99percent.tumblr.com
  41. 41. #Obama2012
  42. 42. www.dayonestories.com
  43. 43. http://www.youtube.com/watch?v=kYofm5d5Xdw
  44. 44. wearethe15percent.com
  45. 45. www.expedia.com/p/info-other/findyours.htm
  46. 46. curve.gettyimages.com
  47. 47. Thank you
  48. 48. 10 non-fashion or footwear brand Instagram accounts to follow for inspiration Jamie McQuary, Marketing Manager – digital and social media, Starbucks UK
  49. 49. +105,000 Followers
  50. 50. +61,000 Followers
  51. 51. +254,000 Followers
  52. 52. +18,000 Followers
  53. 53. +157,000 Followers
  54. 54. +189,000 Followers
  55. 55. +71,000 Followers
  56. 56. +85,000 Followers
  57. 57. ~107,000 Followers
  58. 58. +211,000 Followers
  59. 59. The irresistible rise of the selfie! Richard Norton, Senior Copywriter, Indicia
  60. 60. © Indicia #ISTHESELFIEHEALTHY
  61. 61. © Indicia #YOUCANDOIT
  62. 62. © Indicia #DMASELFIE
  63. 63. © Indicia #ITSOKTOPHUB
  64. 64. © Indicia #EARLYSELFIE
  65. 65. © Indicia #ORIGINALTHINKER
  66. 66. © Indicia #NUMEROUNO
  67. 67. © Indicia #IMABELIEBER
  68. 68. © Indicia #NUMBERCRUNCHING
  69. 69. © Indicia #THEWORD
  70. 70. © Indicia #WTF
  71. 71. © Indicia #BAECAUGHTMESLIPPIN
  72. 72. © Indicia #CLASSICMEME
  73. 73. © Indicia #EXTREMECATMEME
  74. 74. © Indicia #EMPOWERMENT
  75. 75. © Indicia #PROJECTION
  76. 76. © Indicia #AFFIRMATION
  77. 77. © Indicia #KLAXON
  78. 78. © Indicia #COMPETITIONME
  79. 79. © Indicia #BANDWAGON
  80. 80. © Indicia #ACKNOWLEDGEME
  81. 81. © Indicia #RESPECTME
  82. 82. © Indicia #UNDERSTANDME
  83. 83. © Indicia #CELEBRATEME
  84. 84. © Indicia #GOBEYOND
  85. 85. © Indicia #WINNERS
  86. 86. © Indicia #LOSERS
  87. 87. © Indicia #NATURALORDER
  88. 88. © Indicia #SORRYCLIVE
  89. 89. © Indicia #HERETOSTAY
  90. 90. © Indicia #EMBRACE
  91. 91. © Indicia #DMASELFIE
  92. 92. © Indicia #THANKYOU
  93. 93. Creativity that Scales Yutaro Kojima, Creative Strategist, facebook Not Available
  94. 94. Panel Discussion

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