Integration of social & mobile marketing, Mark Brill, 8.11.11
Mobile is SocialSocial is Mobile
A bit about myself• Mark Brill• 8 years in mobile (19 online)• Mobile strategist and consultant• Chair of DMA Mobile Council• email@example.com
Why Social? Why Mobile? • Facebook: 250+ million mobile users • Facebook Zero ... anyone can do it • Up to ½ of Twitter users are mobile • Deep integration of Twitter in iOS5 • 50% of Facebook status updates from mobile • Foursquare, Gowalla, SCNVGR and Instagram: built around mobile
Do we do? 48% 75% use it @ work 53% brands 50%by web
The problem Wha’eva Brands are used to developing products in the same silos year after year Social Networks Mobile web Widgets Games Mates Email Apps SMS Buy it! Viral Buy it! IM Branches Call Centres Own-brand web sites TV Advertising Direct Mail Outbound calling
The location-based community Developer APIs Location and Advertiser Google Maps opportunities User-generated User tagged feedback, locations comments and reviews Facebook and Twitter Layar integrations implementation Smartphone apps – Android, iPhone, Palm etc
In Summary• Mobile social is a rapidly growing channel• There are many opportunities for brand engagement• If you are in social media you are already in mobile• But how good is the user experience in mobile? THANK YOU!