Mobile is SocialSocial is Mobile
A bit about myself•   Mark Brill•   8 years in mobile (19 online)•   Mobile strategist and consultant•   Chair of DMA Mobi...
Why Social? Why Mobile? • Facebook:   250+ million mobile users • Facebook Zero ... anyone can   do it • Up to ½ of Twitte...
Do we do?           48%                  75%           use it               @ work  53%  brands            50%by web
The problem                                         Wha’eva Brands are used to developing products in the same silos year ...
Mobile socialis foreveryone
Facebook: Text to Like                         7
Some brands have got it right ...
But not everyone ...
It’s all about location
The location-based community                           Developer APIs         Location and                             Adv...
Advertising and Engagement
Does it work?                    Dominos UK credited 29% profit                      increase to social media and         ...
Brands don’t need a location
Nike Sneak and Destroy
Creative use of mobile social
Brands using Instagram
And teenagers are on BBM
KLM Surprises
In Summary• Mobile social is a rapidly growing channel• There are many opportunities for brand  engagement• If you are in ...
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Integration of social & mobile marketing, Mark Brill, 8.11.11

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These are Mark Brill\'s, txt4ever, slides from our Integration of Social & Mobile Marketing seminar on Tuesday 8 November 2011. This is a repeat event from the event in September.

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Integration of social & mobile marketing, Mark Brill, 8.11.11

  1. 1. Mobile is SocialSocial is Mobile
  2. 2. A bit about myself• Mark Brill• 8 years in mobile (19 online)• Mobile strategist and consultant• Chair of DMA Mobile Council• mark@formatie.com
  3. 3. Why Social? Why Mobile? • Facebook: 250+ million mobile users • Facebook Zero ... anyone can do it • Up to ½ of Twitter users are mobile • Deep integration of Twitter in iOS5 • 50% of Facebook status updates from mobile • Foursquare, Gowalla, SCNVGR and Instagram: built around mobile
  4. 4. Do we do? 48% 75% use it @ work 53% brands 50%by web
  5. 5. The problem Wha’eva Brands are used to developing products in the same silos year after year Social Networks Mobile web Widgets Games Mates Email Apps SMS Buy it! Viral Buy it! IM Branches Call Centres Own-brand web sites TV Advertising Direct Mail Outbound calling
  6. 6. Mobile socialis foreveryone
  7. 7. Facebook: Text to Like 7
  8. 8. Some brands have got it right ...
  9. 9. But not everyone ...
  10. 10. It’s all about location
  11. 11. The location-based community Developer APIs Location and Advertiser Google Maps opportunities User-generated User tagged feedback, locations comments and reviews Facebook and Twitter Layar integrations implementation Smartphone apps – Android, iPhone, Palm etc
  12. 12. Advertising and Engagement
  13. 13. Does it work? Dominos UK credited 29% profit increase to social media and Foursquare in particular McDonald’s saw check-ins increase by a claimed 33% during their Foursquare Day campaign
  14. 14. Brands don’t need a location
  15. 15. Nike Sneak and Destroy
  16. 16. Creative use of mobile social
  17. 17. Brands using Instagram
  18. 18. And teenagers are on BBM
  19. 19. KLM Surprises
  20. 20. In Summary• Mobile social is a rapidly growing channel• There are many opportunities for brand engagement• If you are in social media you are already in mobile• But how good is the user experience in mobile? THANK YOU!

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