XXXXXX
XXXXXX#
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Thank you to our headline sponsor
Thank you to our film partner
Follow the event at#dmainnovation
Housekeeping
For every £1 invested in design…
Design is popular at.“school, accounting for thelowest truancy rate at KeyStage 4 and attracting over60,000 students (8,00...
RemainingPolitical
2007 Unicef studyof child well-being
11/15/2012
11/15/2012   34
Sheila has asked for herslides to not bedistributed
Fear, faith and fortune: An innovation summit.              REAL INNOVATION…        November 2012
From business case to launchWe built.         months
Within an organisation that is          592        years old.
And an agreement that……we were going to launch with a beta test and learn format             which is a first in our histo...
Whilst still delivering……68,000,000 other things…
…everyday.
We have built 6 new capabilities.
And brokered 9 new partnerships.
Recruited 20 new people externally.
Developed a new customer experience.
And created the home for mail in the media landscape.
We launched 5 months ago...
And we are working with the likes of……
All with one single focus.
To help agencies and advertisers unlock          the power of mail.
And one Belief…
Because without real, there is nothing…….
Tim HamillHead of Planning &   Intelligence
Networking tea and coffee
A question on fear of the future –and how that affects us
A question on health –and who well put our faith in to take care of it in the future
A question on retail fortunes –and how shopping will change in the future
M&S Plan A                   Fear, Faith & Fortune                           Adam Elman             Head of Delivery – Pla...
Our Value Chain                               35,000                              Product Lines                           ...
Big, bold targets    Aiming to be carbon neutral    Aiming to send zero waste to landfill    Remove all the artificial col...
Wind turbine or anaerobic digestion
Waste image
Carrier Bag Charging
Product
Carrier Bag Charging
Strong Business Case£150m                                                 £105m £100m                                     ...
Not all about £££                                       £££                    Brand protection         Brand enhancement ...
Lessons learnt      Clear vision     Provide Support       Create the culture      Partnerships   Use your supply chain   ...
Questions? @adamelman
Networking lunch
15 November 2012   © 100%Open 2012   96From Open Innovation to Open BusinessDMA Conference – 14th November 2012
15/11/2012    © 100%Open 2010   97The Fosbury FlopAt the Mexico City Games in 1968, Dick Fosbury used a then-unorthodox he...
15 November 2012   © 100%Open 2012   98Conversation, Relationship, Transactions                  “Ideas don’t exist in an ...
15/11/2012   © 100%Open 2011   993 minute JV              1. Explain what you do.              2. Find out what your partn...
15 November 2012   © 100%Open 2012   100Open Innovation             Innovating with partners                by sharing the...
01/08/2012         © 100%Open 2012   101Two Models of Open InnovationDiscover and Jam                   Discover          ...
01/08/2012            © 100%Open 2012   102100%Open Innovation Process            Explore                   Extract       ...
15 November 2012   © 100%Open 2012   103The Net Works         “Networking is only a letter          away from not working....
15/11/2012                                                                                    15 November 2012        © 10...
15 November 2012   © 100%Open 2012   105E.ONA customer-led innovation programme which was designed and piloted, and thenro...
15 November 2012      © 100%Open 2012   106The Net Works          “Innovation is a by-product             of engaged netwo...
15/11/2012     © 100%Open 2010   107OrangeAn Airlock competition that helped source and create a new £20m service proposit...
15 November 2012   © 100%Open 2012   108Start at the End                    “Innovation is a                   U-Shaped Pr...
15/11/2012     © 100%Open 2010   109LEGOLEGO Cuusoo is a social platform where people can submit designs, build a marketbe...
15 November 2012   © 100%Open 2012   110Give Get       Generosity is like compound        interest. The sooner you        ...
15/11/2012                 © 100%Open 2011   111Open Business Models                                         Franchise   C...
15 November 2012   © 100%Open 2012   112Connect the Dots                      “Connect on your                   similarit...
15 November 2012   © 100%Open 2012   113It’s a small world…               “The world isn’t getting              smaller, t...
15 November 2012   © 100%Open 2012   114And Finally…         “More people pooling more        resources in new ways is the...
15 November 2012   © 100%Open 2012   115Thank YouRoland HarwoodCo-Founder & Partner100%Open | Somerset House | South Build...
Approach toInnovation- It’s all about thepeople             Mike Addison         14th November’12
Introductions• Fast Moving Consumer Goods            • BSc and Ph.D Chemistry from Edinburgh                              ...
Provocations !• What sort of Business are you in ?• What innovation do you want and  can afford?• Be intentional on where ...
Perspective on Innovation & Collaboration              P&Gs Purpose and growth strategy is              to improve more li...
A Company of Brands
Primary Business Model P&G Business Model• Obtain deep customer and consumer  insight• Fulfil needs with superior technolo...
P&G’s Approach to Innovation                        I                        N • CommercialB • Creation            NR • Re...
Innovation Flavours• Commercial Innovation  – Enhance brand appeal without product change• Sustaining Innovation  – Lead a...
Provocations !• What is your innovation process ?• How do you progress through the  process?• Who is responsible for what?...
New Product Development                                               Stage GatedFront End Innovation                     ...
Discovery vs. Development       Discovery                    Development• Front End Innovation         • Stage Gate• Compl...
Provocations•How can the external world helpyou?•How can they contact you?•Will they want to work with youagain?
The Open Innovation Model
Engaging with Open Innovation                Business Goals & Strategy                   Innovation Strategy              ...
Facilitating External Access Internal                External                 Deal MakingAligned with                     ...
Supplying Open InnovationResponding to Need Creating Demand Get Networked         Get Entrepreneurial   Yet2.com          ...
Bringing it all together                        Manual Toothbrushes              Stretch   Electric Toothbrushes         S...
Stories from the Front End                  •   Disruptive                  •   Brand Extension                  •   Re-ap...
Open Innovation Par Excellence  CRESTSPINBRUSH
Thanks for     the  attention.   Mike Addison Innovation Catalystmcaddison@live.co.uk
Thank you for attending
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
Fear, faith and fortune, an innovation summit
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Fear, faith and fortune, an innovation summit

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These are the presentation slides from the DMA's first innovation summit on 14 November. See more information here http://www.dma.org.uk/content/fear-faith-and-fortune-innovation-summit

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Fear, faith and fortune, an innovation summit

  1. 1. XXXXXX
  2. 2. XXXXXX#
  3. 3. XXXXXX #
  4. 4. Thank you to our headline sponsor
  5. 5. Thank you to our film partner
  6. 6. Follow the event at#dmainnovation
  7. 7. Housekeeping
  8. 8. For every £1 invested in design…
  9. 9. Design is popular at.“school, accounting for thelowest truancy rate at KeyStage 4 and attracting over60,000 students (8,000 fromabroad) to further andhigher education”
  10. 10. RemainingPolitical
  11. 11. 2007 Unicef studyof child well-being
  12. 12. 11/15/2012
  13. 13. 11/15/2012 34
  14. 14. Sheila has asked for herslides to not bedistributed
  15. 15. Fear, faith and fortune: An innovation summit. REAL INNOVATION… November 2012
  16. 16. From business case to launchWe built. months
  17. 17. Within an organisation that is 592 years old.
  18. 18. And an agreement that……we were going to launch with a beta test and learn format which is a first in our history.
  19. 19. Whilst still delivering……68,000,000 other things…
  20. 20. …everyday.
  21. 21. We have built 6 new capabilities.
  22. 22. And brokered 9 new partnerships.
  23. 23. Recruited 20 new people externally.
  24. 24. Developed a new customer experience.
  25. 25. And created the home for mail in the media landscape.
  26. 26. We launched 5 months ago...
  27. 27. And we are working with the likes of……
  28. 28. All with one single focus.
  29. 29. To help agencies and advertisers unlock the power of mail.
  30. 30. And one Belief…
  31. 31. Because without real, there is nothing…….
  32. 32. Tim HamillHead of Planning & Intelligence
  33. 33. Networking tea and coffee
  34. 34. A question on fear of the future –and how that affects us
  35. 35. A question on health –and who well put our faith in to take care of it in the future
  36. 36. A question on retail fortunes –and how shopping will change in the future
  37. 37. M&S Plan A Fear, Faith & Fortune Adam Elman Head of Delivery – Plan A & Sustainable Business@adamelman
  38. 38. Our Value Chain 35,000 Product Lines Involving 2,000 factories 20,000 farms 2,000,000 workers 1,000’s raw materials Engaging 75,000 employees & 21m customers each week
  39. 39. Big, bold targets Aiming to be carbon neutral Aiming to send zero waste to landfill Remove all the artificial colours & flavours from ALL food & drink Reduce packaging by 25% Become 25% more energy efficiency Become 20% more fuel efficient Source 100% sustainable wild fish Cut carrier bag usage by 33% Cut water usage by 20% Source 100% sustainable timber
  40. 40. Wind turbine or anaerobic digestion
  41. 41. Waste image
  42. 42. Carrier Bag Charging
  43. 43. Product
  44. 44. Carrier Bag Charging
  45. 45. Strong Business Case£150m £105m £100m £70m £50m £50m b Cost -£40m Neutral -£0m -£50m 2007/08 2008/09 2009/10 2010/11 2011/12
  46. 46. Not all about £££ £££ Brand protection Brand enhancement Innovation Staff motivation Staff wellbeing Partnerships Planning permission Supply chain resilience
  47. 47. Lessons learnt Clear vision Provide Support Create the culture Partnerships Use your supply chain Bonus targets
  48. 48. Questions? @adamelman
  49. 49. Networking lunch
  50. 50. 15 November 2012 © 100%Open 2012 96From Open Innovation to Open BusinessDMA Conference – 14th November 2012
  51. 51. 15/11/2012 © 100%Open 2010 97The Fosbury FlopAt the Mexico City Games in 1968, Dick Fosbury used a then-unorthodox head-first,back-to-the-bar method of high jumping, to get the gold medal & a new world record.
  52. 52. 15 November 2012 © 100%Open 2012 98Conversation, Relationship, Transactions “Ideas don’t exist in an individuals head. They exist between people, in conversations.” Jules Evans
  53. 53. 15/11/2012 © 100%Open 2011 993 minute JV 1. Explain what you do. 2. Find out what your partner does. 3. Agree what you could do together. 4. Give your joint venture a name.
  54. 54. 15 November 2012 © 100%Open 2012 100Open Innovation Innovating with partners by sharing the risks and the rewards
  55. 55. 01/08/2012 © 100%Open 2012 101Two Models of Open InnovationDiscover and Jam Discover Jam • Starts with ‘what’ question: an innovation • Starts with a ‘who’ question: finding brief detailing a specific unmet need partners to explore a broad opportunity • Is a competitive marketplace amongst • Is a cooperative community & process , customers, suppliers or users with customers, suppliers or users • The innovation process is mediated by a • The innovation process is facilitated Trusted Agent through a Catalyst • Innovations are extracted through a • Innovations are built using an iterative linear process process • Tend to be internal routes to market (e.g. • Tend to be external routes to market (e.g. license deals) joint ventures)
  56. 56. 01/08/2012 © 100%Open 2012 102100%Open Innovation Process Explore Extract Exploit Identify A shortlist of partners Taking investable Interesting Questions and solutions propositions to market
  57. 57. 15 November 2012 © 100%Open 2012 103The Net Works “Networking is only a letter away from not working.” Chris Powell
  58. 58. 15/11/2012 15 November 2012 © 100%Open 2012 104Open Business Models Franchise Co-branding Peer to peer Spinout Cross licensing Delivery partnership Copyright Alliance Proprietary supplier Minority stake Design platform Majority stake Collaborative Group buying Acquisition Crowd-sourcing Merger Communities of interest Co-Creative Membership org. R&D Joint venture Cooperative Kaizen Freemium Creative commons Paywall Closed Joint R&D Market research Open source Profit share
  59. 59. 15 November 2012 © 100%Open 2012 105E.ONA customer-led innovation programme which was designed and piloted, and thenrolled out cross company with 45,000 customers, to create 8 x £10m propositions.
  60. 60. 15 November 2012 © 100%Open 2012 106The Net Works “Innovation is a by-product of engaged networks.” Verna Allee
  61. 61. 15/11/2012 © 100%Open 2010 107OrangeAn Airlock competition that helped source and create a new £20m service propositioncalled Fun Finder that launched in Dec 2011.
  62. 62. 15 November 2012 © 100%Open 2012 108Start at the End “Innovation is a U-Shaped Process.” Paul Vanags
  63. 63. 15/11/2012 © 100%Open 2010 109LEGOLEGO Cuusoo is a social platform where people can submit designs, build a marketbefore investing in production, and receive a 1% royalty when it is produced.
  64. 64. 15 November 2012 © 100%Open 2012 110Give Get Generosity is like compound interest. The sooner you bank it the greater the dividends.
  65. 65. 15/11/2012 © 100%Open 2011 111Open Business Models Franchise Co-branding Peer to peer Spinout Cross licensing Delivery partnership Copyright Alliance Proprietary supplier Minority stake Design platform Majority stake Collaborative Group buying Acquisition Crowd-sourcing Merger Communities of interest Co-Creative Membership org. R&D Joint venture Cooperative Kaizen Freemium Creative commons Paywall Closed Joint R&D Market research Open source Profit share
  66. 66. 15 November 2012 © 100%Open 2012 112Connect the Dots “Connect on your similarities, and benefit from your differences.” Valdis Krebs
  67. 67. 15 November 2012 © 100%Open 2012 113It’s a small world… “The world isn’t getting smaller, the networks are getting bigger” Greg Hadfield
  68. 68. 15 November 2012 © 100%Open 2012 114And Finally… “More people pooling more resources in new ways is the history of civilisation.” Howard Rheingold
  69. 69. 15 November 2012 © 100%Open 2012 115Thank YouRoland HarwoodCo-Founder & Partner100%Open | Somerset House | South Building | London | WC2R 1LAPhone: +44 (0)20 78133 1006 | +44 (0)7811 761 435Email: roland@100Open.comWeb: www.100Open.comTwitter: @100Open
  70. 70. Approach toInnovation- It’s all about thepeople Mike Addison 14th November’12
  71. 71. Introductions• Fast Moving Consumer Goods • BSc and Ph.D Chemistry from Edinburgh University (’73 to ’80)•>175 Years old •Joined P& G late ’81 in R&D in Newcastle•~120,000 people employed worldwide • 17 years innovation for Fabric &Home Care• Operations in 80 countries • 4 years in charge of European Seed Fund to• Net Sales of >$80 billion turbo charge internal innovation.• 24 billion dollar brands •10 years establishing and developing Open Innovation interests in the UK•Spends almost $2 billion per year onR&D • Retired 31st October 2012
  72. 72. Provocations !• What sort of Business are you in ?• What innovation do you want and can afford?• Be intentional on where you want to play?
  73. 73. Perspective on Innovation & Collaboration P&Gs Purpose and growth strategy is to improve more lives in more parts of the world more completely — with an unrelenting focus on innovation. We want to partner with the best innovators everywhere, which is why Connect + Develop is at the heart of how P&G innovates. Bob McDonald President and Chief Executive The Procter & Gamble Company
  74. 74. A Company of Brands
  75. 75. Primary Business Model P&G Business Model• Obtain deep customer and consumer insight• Fulfil needs with superior technology and products• Brand the products• Build scale via world class advertising and global distribution.
  76. 76. P&G’s Approach to Innovation I N • CommercialB • Creation NR • Relevance O • SustainingA V •ReachN A •TransformativeD • Profitability T • Disruptive I Where to Play O How to N Win
  77. 77. Innovation Flavours• Commercial Innovation – Enhance brand appeal without product change• Sustaining Innovation – Lead a category/industry through product improvement• Transformative Innovation – Change an existing category/industry to make major share gains with sustainable competitive advantage• Disruptive Innovation – Create entirely new sources of consumption, new categories or new segments.
  78. 78. Provocations !• What is your innovation process ?• How do you progress through the process?• Who is responsible for what?• Are you managing appropriately?
  79. 79. New Product Development Stage GatedFront End Innovation Development Venture Proposition Business Model Market Map Product CONSUMER Concept -Prototypes NEEDS - Market tests Functional - Societal Trends -Transactional Map -Regulatory trends Learning -Technology trends Technology Map SALES
  80. 80. Discovery vs. Development Discovery Development• Front End Innovation • Stage Gate• Complex • Complicated• People Centric • Process Centric• Story (Killer issue) Focus • Metric focus• Management Lite • Management Heavy
  81. 81. Provocations•How can the external world helpyou?•How can they contact you?•Will they want to work with youagain?
  82. 82. The Open Innovation Model
  83. 83. Engaging with Open Innovation Business Goals & Strategy Innovation Strategy Open Innovation Targets Find the Build the Make it Do theOpportunities Promising contagious deal
  84. 84. Facilitating External Access Internal External Deal MakingAligned with • Wide range of deal Proactive searchinginternal clients structures to deliver against high priorityFocused against mutual value needsstrategic priorities Externally • Legal support andOpen to external networked and expertiseserendipity connected • On going governanceSecuring the right Right people, right and complianceinternal resources places, right time www.pgcd.com
  85. 85. Supplying Open InnovationResponding to Need Creating Demand Get Networked Get Entrepreneurial Yet2.com Understand the NineSigma customer Innocentive EEN (SME base) Focus on the story Focus on USP Maximise value Protect your IP Protect your IP Address the need Understand your competition
  86. 86. Bringing it all together Manual Toothbrushes Stretch Electric Toothbrushes S h a Whitening Strips r eForms , Flavours, Benefits, Audience, Price
  87. 87. Stories from the Front End • Disruptive • Brand Extension • Re-application of core competencies • Non obvious re- definition of need.
  88. 88. Open Innovation Par Excellence CRESTSPINBRUSH
  89. 89. Thanks for the attention. Mike Addison Innovation Catalystmcaddison@live.co.uk
  90. 90. Thank you for attending
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