• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Email tracking report 2013   17 october
 

Email tracking report 2013 17 october

on

  • 563 views

 

Statistics

Views

Total Views
563
Views on SlideShare
563
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Email tracking report 2013   17 october Email tracking report 2013 17 october Presentation Transcript

    • Data protection 2013 Email tracking report Thursday 17 October, DigitasLBi #dmaemail Friday 8 February #dmadata Sponsored by Supported by Insight Partner
    • Agenda 8.30am Registration and breakfast 9.00am Welcome Fiona Robson, Managing Director, Rocketseed 9.10am Research findings David Cole, Managing Director, fast.MAP 9.40am How engaged am I? Why understanding what consumers really do is the key to success Dela Quist, Chief Executive Officer, Alchemy Worx 10.10am Retention and reactivation: how to stop your engagers going cold JC Mighty, Head of Campaign Management, dmg media 10.30am Panel discussion #dmaemail 11.00am Closing comments Fiona Robson, Managing Director, Rocketseed Sponsored by Insight Partner
    • Welcome Fiona Robson, Managing Director, Rocketseed #dmaemail Sponsored by Insight Partner
    • Research Findings David Cole, Managing Director, fast.MAP #dmaemail Sponsored by Insight Partner
    • DMA/fast.MAP Email Tracker ; Wave 5 David Cole, Managing Director and Founder david.cole@fastmap.com #dmaemail
    • The gap between marketers and consumers can be huge… CONSUMER #dmaemail 6
    • The gap between marketers and consumers can be huge… CONSUMER MARKETER #dmaemail 7
    • Who are fast.MAP?  Online market research agency  Work across all marketing communication sectors  Marketers working in research – considerable client-side experience  Have our own research panel  Regularly featured in the UK marketing press  Insight Partner to the DMA, IDM, IPM #dmaemail
    • www.fastmap.com #dmaemail #dmaemail
    • Shifting sand……………… #dmaemail
    • “You must constantly change and adapt to a new environment” Jong – yong Yun Samsung's chief executive 1996 until 2008 #dmaemail
    • fast.MAP Tracking Series #dmaemail
    • A new wave of the Email tracker from the DMA and fast.MAP Sponsored by #dmaemail
    • FREE Downloads www.fastmap.com 1 3 2 #dmaemail
    • Tweeters…  How research was done  Consumer’s enthusiasm for Print  Qualities of Direct Mail  Consumer’s Expectation and Reaction to Print #dmaemail  The future – changing nature of marketing  The implication  Case studies  Buried treasure …..? #dmaemail
    • Tweeters…  How research was done  Consumer’s enthusiasm for Print  Qualities of Direct Mail 5 TWEETABLE FACTS …..  Consumer’s Expectation and Reaction to Print  The future – changing nature of marketing  The implication  Case studies  Buried treasure …..? #dmaemail #dmaemail
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • 1,337 interviews #dmaemail
    • 140 hours of interviews #dmaemail
    • High Quality Control  Image and answer option randomisation avoiding top-box bias/creative skew  Acceptable survey completion time, removing any completed too fast  Intelligent Routing to ensure a quality survey experience as questions are relevant  Constant re-qualification of panel ensuring background variables are updated.  Closed panel Members of the public cannot voluntarily join. Members recruited via number of sources and demographically reflect UK. Invitation only. #dmaemail
    • Why Online Research?  Survey despatched 6th August and stayed open until 12th August 2013  19 questions were asked in total  5th wave of the DMA Email Tracker, last conducted in August 2012  Respondents are representative - “Normal” people and not techies  Results are weighted by age and gender to reflect UK population #dmaemail
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • How many email addresses do you have? #dmaemail
    • #dmaemail
    • 2012 #dmaemail Source: fast.MAP survey August 2013
    • 35% have 3 or more email addresses – a slight increase on 2012 #dmaemail Source: fast.MAP survey August 2013
    • How does work and home affect email consumption? Work #dmaemail
    • How does work and home affect email consumption? Home Work #dmaemail
    • How much time do you spend at work on email? #dmaemail
    • 2011 and 2012 How much time do you spend on email per day at work? 3% 3% Over 7 hours 6-7 hours 2% 1% 5-6 hours 1% 2% 4-5 hours 2% 2% Work - Wave 3 - Jul 11 Work - Wave 4 - Aug 12 Work - Wave 5 - Aug 13 3% 5% 3-4 hours 5% 2-3 hours 8% 10% 1-2 hours 12% 13% 14% 0-1 hour None 61% 54% 0% 10% 20% 30% #dmaemail 40% 50% 60% 70% Source: fast.MAP survey August 2013
    • 2012 How much time do you spend on email per day at work? 3% 3% Over 7 hours 6-7 hours 2% 1% 5-6 hours 1% 2% 4-5 hours 2% 2% Work - Wave 3 - Jul 11 Work - Wave 4 - Aug 12 Work - Wave 5 - Aug 13 3% 5% 3-4 hours 5% 2-3 hours 8% 10% 1-2 hours 12% 13% 14% 0-1 hour None 61% 54% 0% 10% 20% 30% #dmaemail 40% 50% 60% 70% Source: fast.MAP survey August 2013
    • 55% do not access at work – almost a quarter for less than 2 hours a day How much time do you spend on email per day at work? 3% 3% 3% Over 7 hours 6-7 hours 2% 1% 1% 5-6 hours 1% 2% 2% Work - Wave 3 - Jul 11 2% 2% 3% 4-5 hours Work - Wave 4 - Aug 12 Work - Wave 5 - Aug 13 3% 5% 5% 3-4 hours 5% 2-3 hours 6% 8% 10% 1-2 hours 12% 11% 13% 14% 13% 0-1 hour None 61% 54% 55% 0% 10% 20% 30% #dmaemail 40% 50% 60% 70% Source: fast.MAP survey August 2013
    • 55% of people do not check their emails at work. We must remember that not everyone is office-based! #dmaemail #dmaemail #dmaemail
    • How much time do you spend at home on email? #dmaemail
    • Mar 2010, Aug 2010, July 2011, Aug 2012 How much time do you spend on email per day at home? Over 7 hours 5% 6-7 hours 1% Home - Wave 1 - Mar '10 Home - Wave 2 - Aug' 10 Home - Wave 3 - Jul '11 Home - Wave 4 - Aug '12 Home - Wave 5 - Aug 13 5-6 hours 2% 4-5 hours 5% 3-4 hours 7% 2-3 hours 17% 1-2 hours 31% 0-1 hour 30% None 1% 0% 5% 10% 15% 20% 25% #dmaemail 30% 35% 40% 45% Source: fast.MAP survey August 2013
    • General trend towards more people spending time looking at email How much time do you spend on email per day at home? Over 7 hours more people spending time looking at email 5% 6-7 hours 1% Home - Wave 1 - Mar '10 Home - Wave 2 - Aug' 10 Home - Wave 3 - Jul '11 Home - Wave 4 - Aug '12 Home - Wave 5 - Aug 13 5-6 hours 2% 4-5 hours 5% 3-4 hours 7% 2-3 hours 17% 1-2 hours 31% 0-1 hour 30% None 1% 0% 5% 10% 15% 20% 25% #dmaemail 30% 35% 40% 45% Source: fast.MAP survey August 2013
    • Email providers like Gmail and Outlook.com have started automatically sorting your email for you into different folders. How do you feel about this? #dmaemail
    • Half neutral #dmaemail Source: fast.MAP survey August 2013
    • 1/5th annoyed #dmaemail Source: fast.MAP survey August 2013
    • But surprisingly a third are PLEASED with filtering measures #dmaemail Source: fast.MAP survey August 2013
    • People are more happy than annoyed with automatic email sorting 19% 33% #dmaemail
    • How many brands are you currently signed up to receive emails from? #dmaemail
    • In 2012 ……… 43% signed up for over 10 brands #dmaemail Source: fast.MAP survey August 2013
    • 2013 …people are starting to sign up to less brands 34% signed up for over 10 brands #dmaemail Source: fast.MAP survey August 2013
    • On average, how long do you keep marketing emails in your inbox? #dmaemail
    • In 2012 a significant amount stored for a day or less #dmaemail Source: fast.MAP survey August 2013
    • 2013 – increased still further. A decisiveness about consumers action. #dmaemail Source: fast.MAP survey August 2013
    • Consumers are more selective: less people are signing up to more than 10 brands & 10% rise in people deleting emails the same day #dmaemail #dmaemail #dmaemail
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • Which type of offer/content do you like receiving best? #dmaemail
    • Money off still the preferred type of content – BEST OFFER/CONTENT ONLY #dmaemail Source: fast.MAP survey August 2013
    • Money off still the preferred type of content – BEST OFFER/CONTENT ONLY #dmaemail Source: fast.MAP survey August 2013
    • Money off still the preferred type of content – BEST OFFER/CONTENT ONLY #dmaemail Source: fast.MAP survey August 2013
    • Saving money for over half it’s their preferred content. More want loyalty rewarded #dmaemail #dmaemail #dmaemail
    • What percentage of emails you receive do you consider interesting and relevant? #dmaemail
    • Email relevant and interesting in 2012 #dmaemail Source: fast.MAP survey August 2013
    • Email remains relevant and interesting medium #dmaemail Source: fast.MAP survey August 2013
    • How is “relevancy” affected when we look at how many emails are received a week? ….is there a correlation between the amount of emails an individual receives and email relevancy? #dmaemail
    • Percentage of emails received that are interesting for those people who up to 10 emails a week What percentage of those that you receive do you consider interesting or relevant to you? vs How many emails do you receive in your inbox on average each week from brands you trust? 91-100% 81-90% 71-80% 61-70% 51-60% 41+ 41-50% 31-40 21-30 31-40% 11-20 21-30% 6-10 1-5 11-20% 1%-10% 0% 0% 10% 20% 30% #dmaemail 40% 50% 60% Source: fast.MAP survey August 2013
    • Percentage of emails received that are interesting for those people who up to 30 emails a week What percentage of those that you receive do you consider interesting or relevant to you? vs How many emails do you receive in your inbox on average each week from brands you trust? 91-100% 81-90% 71-80% 61-70% 51-60% 41+ 41-50% 31-40 21-30 31-40% 11-20 21-30% 6-10 1-5 11-20% 1%-10% 0% 0% 10% 20% 30% #dmaemail 40% 50% 60% Source: fast.MAP survey August 2013
    • Percentage of emails received that are interesting for those people who up to and over 40 emails a week What percentage of those that you receive do you consider interesting or relevant to you? vs How many emails do you receive in your inbox on average each week from brands you trust? 2% 91-100% 2% 5% 81-90% 1% 15% 71-80% 3% 13% 61-70% 1% 10% 51-60% 4% 19% 41-50% 41+ 2% 31-40 5% 31-40% 21-30 5% 11-20 7% 21-30% 6-10 8% 11% 11-20% 1-5 16% 12% 1%-10% 49% 0% 0% 9% 0% 10% 20% 30% #dmaemail 40% 50% 60% Source: fast.MAP survey August 2013
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • When you receive an interesting email, what are your most likely actions? #dmaemail
    • Types of actions people take still remain the same #dmaemail Source: fast.MAP survey August 2013
    • Types of actions people take still remain the same #dmaemail Source: fast.MAP survey August 2013
    • Appreciate the long-tail of email: 54% will click-through, 42% will bear in mind for future use, 25% will go to shop or outlet #dmaemail #dmaemail #dmaemail
    • Why do you share emails into social networks? #dmaemail
    • Two-thirds do not share emails – the main reason for doing so is to help others #dmaemail Source: fast.MAP survey August 2013
    • Two-thirds do not share emails – the main reason for doing so is to help others #dmaemail Source: fast.MAP survey August 2013
    • Two-thirds do not share emails – the main reason for doing so is to help others #dmaemail Source: fast.MAP survey August 2013
    • The next slides are the most significant of the study #dmaemail
    • The next slides contains the The next slides are the most significant findings of most significant of the study the study #dmaemail
    • The next slides contains the The next slides are the most significant findings of most significant of the study the study #dmaemail
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • How do you access marketing emails from the brands that you trust? #dmaemail
    • Desktop or laptop most used device to check emails #dmaemail Source: fast.MAP survey August 2013
    • Desktop or laptop most used device to check emails #dmaemail Source: fast.MAP survey August 2013
    • How do you respond to marketing emails from the brands that you trust? …the device which you use most often #dmaemail
    • Most people prefer to make a purchase or respond via a desktop or laptop device #dmaemail Source: fast.MAP survey August 2013
    • Most people prefer to make a purchase or respond via a desktop or laptop device #dmaemail Source: fast.MAP survey August 2013
    • How often do you do the following when you receive an email from a brand that you trust on your mobile/smartphone? #dmaemail
    • 37% regularly read subject lines and open emails before deleting via their mobile/smartphone #dmaemail Source: fast.MAP survey August 2013
    • If you see something that you want to buy in an email on your phone what would you do…..? #dmaemail
    • Vast majority wait to buy – people not comfortable with using other devices to make purchases If you see something you want to buy in an email on your phone, are you more likely to... I don’t access emails on my phone 43% Wait until you are on a PC or laptop 39% Visit the store 10% Use your tablet to buy it 5% Buy straightaway using your phone Aug-13 4% ? 0% 5% 10% 15% #dmaemail 20% 25% 30% 35% 40% 45% Source: fast.MAP survey August 2013
    • Vast majority wait to buy – people not comfortable with using other devices to make purchases If you see something you want to buy in an email on your phone, are you more likely to... I don’t access emails on my phone 43% Wait until you are on a PC or laptop 39% Visit the store 10% Use your tablet to buy it 5% Buy straightaway using your phone Aug-13 4% 0% 5% 10% 15% #dmaemail 20% 25% 30% 35% 40% 45% Source: fast.MAP survey August 2013
    • Laptops and computers are preferred devices for email. Mobiles are for skimming subject lines, few buy straight away from them #dmaemail #dmaemail #dmaemail
    • fast.MAP’s 5 #dmaemail
    • Highlights – top 5 3. 70% look forward to receiving 1. Laptops and computers still the preferred devices for emails. Mobiles used for skimming subject lines, glancing at content but not for driving action or purchases. 2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the shop or retail outlet 3. Saving money is top motivation for signing up for emails and is the preferred type of content for 50% of people, but people increasingly want loyalty to be rewarded 4. Consumers are getting more selective – less signing up to emails from more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people deleting emails the same day. 5. 55% never check email at work, #dmaemail
    • Highlights – top 5 3. 70% look forward to receiving 1. Laptops and computers still the preferred devices for emails. Mobiles used for skimming subject lines, glancing at content but not for driving action or purchases. 2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the shop or retail outlet 3. Saving money is top motivation for signing up for emails and is the preferred type of content for 50% of people, but people increasingly want loyalty to be rewarded 4. Consumers are getting more selective – less signing up to emails from more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people deleting emails the same day. 5. 55% never check email at work, #dmaemail
    • Highlights – top 5 3. 70% look forward to receiving 1. Laptops and computers still the preferred devices for emails. Mobiles used for skimming subject lines, glancing at content but not for driving action or purchases. 2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the shop or retail outlet 3. Saving money is preferred type of content for 50% of people, but people increasingly want loyalty to be rewarded 4. Consumers are getting more selective – less signing up to emails from more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people deleting emails the same day. 5. 55% never check email at work, #dmaemail
    • Highlights – top 5 3. 70% look forward to receiving 1. Laptops and computers still the preferred devices for emails. Mobiles used for skimming subject lines, glancing at content but not for driving action or purchases. 2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the shop or retail outlet 3. Saving money is preferred type of content for 50% of people, but people increasingly want loyalty to be rewarded 4. Consumers are getting more selective – less signing up to emails from more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people deleting emails the same day. 5. 55% never check email at work, #dmaemail
    • Highlights – top 5 3. 70% look forward to receiving 1. Laptops and computers still the preferred devices for emails. Mobiles used for skimming subject lines, glancing at content but not for driving action or purchases. 2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the shop or retail outlet 3. Saving money is preferred type of content for 50% of people, but people increasingly want loyalty to be rewarded 4. Consumers are getting more selective – less signing up to emails from more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people deleting emails the same day. 5. 55% never check email at work, #dmaemail
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • Why do we Marketers get it wrong? #dmaemail
    • Marketing GAP  What shoppers do, and what marketers think that they do. Why do we Marketers get it wrong? Misunderstanding the ever changing attitudes to DM and Promotional Techniques leaves a huge gap in the armoury. The Marketing Gap Skilled in marketing technique survey updates you annually on the• key issues you need to bear in mind the very next time you decide • go one way, rather than another to Understand the brand #dmaemail
    • 3. The problem is ……. 70% look forward to receiving 1. 44% of those that respond to post would go online to a brand’s website and 35% would use a search engine 2. Trustworthiness is the most important attribute a communication channel can have with Direct Mail the overwhelming favourite for Trustworthiness by 56% of consumers 3. Most consumers (28%) anticipate all communication going online within 10 years and 45% think it would be a “worse” place because of it with only 15% saying a “better” place. 4. 85% expect response within a week when ordering by post 5. Almost two thirds keep interesting post . The mantle-piece effect and 36% will keep post to remind them to do further research #dmaemail #dmaemail
    • 3. The problem is ……. 70% look forward to receiving 1. 44% of those that respond to post would go online to a brand’s website and 35% would use a search engine …….complicated 2. Trustworthiness is the most important attribute a communication channel can have with Direct Mail the overwhelming favourite for Trustworthiness by 56% of consumers 3. Most consumers (28%) anticipate all communication going online within 10 years and 45% think it would be a “worse” place because of it with only 15% saying a “better” place. 4. 85% expect response within a week when ordering by post 5. Almost two thirds keep interesting post . The mantle-piece effect and 36% will keep post to remind them to do further research #dmaemail #dmaemail
    • 3. The problem is ……. 70% look forward to receiving 1. 44% of those that respond to post would go online to a brand’s website and 35% would use a search engine it’s complicated 2. Trustworthiness is the most important attribute a communication channel can have with Direct Mail the overwhelming favourite for Trustworthiness by 56% of consumers 3. Most consumers (28%) anticipate all communication going online within 10 years and 45% think it would be a “worse” place because of it with only 15% saying a “better” place. 4. 85% expect response within a week when ordering by post 5. Almost two thirds keep interesting post . The mantle-piece effect and 36% will keep post to remind them to do further research #dmaemail #dmaemail and consumers and technology are always changing
    • The gap between marketers and consumers can be huge… CONSUMER MARKETER #dmaemail 100
    • Why the gap ?  Our marketing / own lifestyles  Career driven agendas  Latest technology  Changing environment  Insufficient feedback from consumers #dmaemail
    • Decisions marketers have to make Variable How many Possible combinations Audience 5 5 #dmaemail
    • Decisions marketers have to make Variable How many Possible combinations Audience 5 5 Subject Line 4 20 #dmaemail
    • Decisions marketers have to make Variable How many Possible combinations Audience 5 5 Subject line 4 20 Incentive 4 80 #dmaemail
    • Decisions marketers have to make Variable How many Possible combinations Audience 5 5 Subject line 4 20 Incentive 4 80 Offer 3 240 #dmaemail
    • Decisions marketers have to make Variable How many Possible combinations Audience 5 5 Subject Line 4 20 Incentive 4 80 Offer 3 240 Image 3 720 #dmaemail
    • Decisions marketers have to make Variable How many Possible combinations Audience 5 5 Subject Line 4 20 Incentive 4 80 Offer 3 240 Image 3 720 PS 4 2880 #dmaemail
    • Decisions marketers have to make Variable How many Possible combinations Audience 5 5 Subject Line 4 20 Incentive 4 80 Offer 3 240 Image 3 720 PS 4 2880 Price 4 11520 #dmaemail
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • Incentive Testing Which Incentive Should I use? #dmaemail
    • Incentive testing #appforumlondon #dmaemail
    • Incentive testing #appforumlondon #dmaemail
    • £15 M & S Vouchers 1. Everybodys Grandparents 45% 40% 30% 35% 30% 6. Unknown 25% 2. Comfortable People 20% 15% 10% 5% 0% 5. Stretched People 3. Deal Seekers 25% 4. Nice People Organic Hotel #dmaemail £15 M&S Vouchers Green/Organic Vouchers Green Box None
    • £30 M & S Vouchers 1. Everybodys Grandparents 45% 40% 35% 28% 30% 30% 6. Unknown 25% 2. Comfortable People 20% 15% 10% 5% 0% 5. Stretched People 3. Deal Seekers 42% 4. Nice People 25% Organic Hotel Green/Organic Vouchers £30 M&S Vouchers #appforumlondon #dmaemail Green Box None
    • Today….  How research was done  Understanding how people use email  What’s looked for in marketing emails  How people respond  Different devices, different reactions?  The implication  Case studies  Buried treasure worth £1,000 #dmaemail #dmaemail
    • Buried insight for DMA Attendees • D 2 x ‘D’s’ • Qualifies the FIRST finder to £1,000 off research for projects booked by end October • Starting from 2pm today – Thursday 17th October • Web address is www.fastmap.com • Email EXACT PAGE AND LOCATION mark.mina@fastmap.com • Winner will be told by Friday 18th October midday #dmaemail #dmaemail
    • D #dmaemail
    • Free DMA Infographic #dmaemail #dmaemail
    • FREE Downloads from www.fastmap.com 1 3 2 #dmaemail
    • www.fastmap.com. #dmaemail
    • www.fastmap.com. #dmaemail
    • Thank you #dmaemail #dmaemail
    • Thank you david.cole@fastmap.com #dmaemail
    • How engaged am I? Why understanding what consumers really do is the key to success Dela Quist, Chief Executive Officer, Alchemy Worx #dmaemail Sponsored by Insight Partner
    • How engaged am I? Why understanding what consumers really do is the key to success Dela Quist: CEO Alchemy Worx uk.linkedin.com/in/delaquist @DelaQuist @AlchemyWorx
    • Why Listen To Me?
    • On The Other Hand……
    • Anyone Without An Email Address Is The Digital Equivalent of Homeless
    • Most Brands Reach More Qualified Customers & Prospects Via Email Than TV
    • Fear & Self Loathing In Email Marketing
    • Fear Drives Email Marketing’s Obsession With Best Practice
    • Dela Quist: CEO Alchemy Worx
    • What Are Customers Really Like?
    • The 3 Biggest Fears In Email Marketing Today • The Impact of Gmail Tabs • Sending Too Much Email aka Inbox Overload • The Impact Of Mobile
    • Gmail Tabs
    • Why The Changes?
    • It’s Not About Protecting Consumers From Evil Marketers DMA Consumer Email tracking Survey
    • The Battle Of The Tech Titans
    • The Prize? $650,000,000,000
    • "Part of the challenge in moving dollars online is that the demand generation dollars have not moved online as effectively," Ms Sandberg says, "and that is 90% of a $650bn industry." Sheryl Sandberg COO Facebook
    • Email Is The Work Horse: Facebook Sends More Email Than anyone Else In The World But Very Few People Use Their Email Service So They Are Reducing Socials
    • More Importantly By Side-stepping Spam Legislation They Have Created The Worlds Biggest Spam (Email) Databases
    • It’s Old Guard V New Kids On the Block With A Bit Of Mobile Thrown In For good Measure
    • The Changes Have Not had Negative Impact
    • Mobile
    • The Desktop Still Dominates
    • Mobile Is Not About Purchasing
    • Purchase From Time Of Deployment
    • Mobile Is About Triage
    • Inbox Overload
    • Inbox Overload
    • Email Volumes Continue To Grow
    • 42% Of UK Consumers Say > 40% Of Email We Send Is Relevant
    • How We Feel About Email Not Driven By Frequency
    • How We Feel About Email Not Driven By Frequency
    • Disproving The Myth Of Inbox Overload • Top 200 Email Senders In US In 2012 • 300 Billion Emails • Orange Dots Represent Average Rates/Given Volume *Source EDS Analyst
    • Despite The Frequency We Are Good This
    • You Can’t (Re)Engage With An Email You Don’t Get
    • Thank You & Stay in touch alchemyworx.com/delaquist_ebook dela@alchemyworx.com @delaquist uk.linkedin.com/in/delaquist www www.alchemyworx.com @alchemyworx linkedin.com/company/alchemy-worx
    • Retention and reactivation: how to stop your engagers going cold JC Mighty, Head of Campaign Management, dmg media #dmaemail Sponsored by Insight Partner
    • Retention and reactivation: How to stop your engagers going cold Jean-Claude Mighty, Head of Campaign Management, dmg media
    • Challenge Within a congested inbox landscape how do we gain sight of the successful trends? How do these insights inform our email strategies?
    • Portfolio Effect Within the dmg media portfolio we have an assortment of brands. Who all use email
    • Reviewing the overlap Mail Metro Wowcher What does the overlap tell us?
    • What were the results? We were able to give brands a view of how their recipients were engaging with other propositions across the portfolio. After Before Mail Metro 0% 20% 40% 60%
    • Panel discussion Fiona Robson, Managing Director, Rocketseed David Cole, Managing Director, fast.MAP Dela Quist, Chief Executive Officer, Alchemy Worx JC Mighty, Head of Campaign Management, dmg media #dmaemail Sponsored by Insight Partner
    • Closing comments Fiona Robson, Managing Director, Rocketseed #dmaemail Sponsored by Insight Partner
    • Thank you for coming ! #dmaemail Sponsored by Insight Partner