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Social Media Policies

Social Media Policies



Sarah Wallace's presentation on why you should have a social media policy and what elements you should include.

Sarah Wallace's presentation on why you should have a social media policy and what elements you should include.



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    Social Media Policies Social Media Policies Presentation Transcript

    • Social Media Policies
      Sarah WallaceSocial Media Writing Serviceswww.sarahwallace.com
    • Social Media Policies
      Does anyone have one?
    • 75% of corporations said “No”
      More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place
      Percentage of Employers With Social Media Policy
      Data from Manpower Inc. International: 2009
    • Why should you have a social media policy?
      • Efficiency
      • Consistency
      • Privacy & Security
    • Before you start writing…
      One policy does not fit all
    • Efficiency: Time
      Social MediaEntails:
      • Creation
      • Engagement
      • Monitoring
    • Efficiency & Consistency: Communication is key
      Communication is key because it prevents:
      • Misinformation
      • Redundancy
      • Contradiction
      • Inconsistent verbiage and tone
    • Communicate with…
      Traditional Marketing/PR
      Customer Service
      Other employees
    • Communication with…
      Your legal department
      • Try not to fight
      • Find harmony
      • Compromise
      Photo credit: Rock’em Sock’em Robots
    • Consistency: Tone
      Your social media employees are now:
      • Customer service
      • Sales
      • IT department
    • Privacy/Security: Employee usage
      • Divulging of proprietary information
      • Misrepresenting the company
    • Privacy/Security: Hire an expert
      Mike Spinney
      Privacy Consultant and Principal
      Ph. 978-660-4053Email: mike@sixweight.com
      Mike provides guidance on policy development for companies concerned with the security and privacy implications of social media use by employees.
      If you don’t have someone in-house, hire a privacy/ security expert.
      InfoSecurus, Inc.David Jacquet
      Ph: (207) 514 0599 Email: dmj@infosecurus.com
      Web: http://www.infosecurus.com
      An information security services firm
    • Privacy/Security: Speaking of passwords
      Employees come and go…
      • Make sure you know account passwords
      • If staff leaves, change them
    • Damage Control
      Have a procedure in place for damage control
      • How do you respond
      • Who can respond
      • Chain of command
      • Accessibility
      “Dear @SouthwestAir – I know I’m fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?”- @ThatKevinSmith
    • Leads to the question: Is social media 24/7?
      Umm, yes…
      • Monitor manually
      • Use monitoring tools
      • Setup alerts
    • Make a roadmap for your employees
      Tell them how to do it
      • We use this URL shortener
      • The blog should be upated biweekly
      • We always thank followers
      • We don’t respond to these types of posts
      • And so on…
    • Going back to legal…
      FTC Guidelines
      • Disclose when you are being compensated - Whether you are being paid for the endorsement and/or have been give free sample of the product
      • Be truthful in your statements - Make sure they can be substantiated.
      • Speak from actual experience – Can’t just regurgitate the sponsor's marketing material, it must be an actual experience, opinion, or belief of your own.
      Fine is $11,000
    • Revise when necessary
      Your policy will probably change
      • More platforms may be added
      • More staff
      • Different uses (like adding on IT support)
      • Changes in social media
    • Bio
      Sarah Wallace works as a writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, SEO and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis.
      URL: http://www.sarahwallace.com
      Twitter: http://twitter.com/sarah_wallace