Social Media Policies<br />Sarah WallaceSocial Media Writing Serviceswww.sarahwallace.com <br />
Social Media Policies<br />Does anyone have one?<br />
75% of corporations said “No”<br />More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place<br />Percentage of Employers With Social Media Policy<br />Data from Manpower Inc. International: 2009<br />
Why should you have a social media policy?<br /><ul><li>Efficiency
IT department</li></li></ul><li>Privacy/Security: Employee usage<br /><ul><li>Divulging of proprietary information
Misrepresenting the company</li></li></ul><li>Privacy/Security: Hire an expert<br />SixWeight<br />Mike Spinney <br /> Privacy Consultant and Principal<br /> Ph. 978-660-4053Email: firstname.lastname@example.org<br />Mike provides guidance on policy development for companies concerned with the security and privacy implications of social media use by employees.<br />If you don’t have someone in-house, hire a privacy/ security expert.<br />InfoSecurus, Inc.David Jacquet<br />Ph: (207) 514 0599 Email: email@example.com<br />Web: http://www.infosecurus.com<br />An information security services firm<br />
Privacy/Security: Speaking of passwords<br />Employees come and go…<br /><ul><li>Make sure you know account passwords
If staff leaves, change them </li></ul>@comcastcares<br />45,788 followers<br />3,742 followers<br />
Damage Control<br />Have a procedure in place for damage control<br /><ul><li>How do you respond
And so on…</li></li></ul><li>Going back to legal…<br />FTC Guidelines<br /><ul><li>Disclose when you are being compensated - Whether you are being paid for the endorsement and/or have been give free sample of the product
Be truthful in your statements - Make sure they can be substantiated.
Speak from actual experience – Can’t just regurgitate the sponsor's marketing material, it must be an actual experience, opinion, or belief of your own. </li></ul> Fine is $11,000<br />
Revise when necessary<br />Your policy will probably change<br /><ul><li>More platforms may be added
Changes in social media</li></li></ul><li>Bio<br />Sarah Wallace works as a writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, SEO and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis.<br />URL: http://www.sarahwallace.com<br />Twitter: http://twitter.com/sarah_wallace<br />
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