Social Media Policies
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Social Media Policies

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Sarah Wallace's presentation on why you should have a social media policy and what elements you should include.

Sarah Wallace's presentation on why you should have a social media policy and what elements you should include.

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Social Media Policies Social Media Policies Presentation Transcript

  • Social Media Policies
    Sarah WallaceSocial Media Writing Serviceswww.sarahwallace.com
  • Social Media Policies
    Does anyone have one?
  • 75% of corporations said “No”
    More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place
    Percentage of Employers With Social Media Policy
    Data from Manpower Inc. International: 2009
  • Why should you have a social media policy?
    • Efficiency
    • Consistency
    • Privacy & Security
    Reputation
  • Before you start writing…
    One policy does not fit all
  • Efficiency: Time
    Social MediaEntails:
    • Creation
    • Engagement
    • Monitoring
  • Efficiency & Consistency: Communication is key
    Communication is key because it prevents:
    • Misinformation
    • Redundancy
    • Contradiction
    • Inconsistent verbiage and tone
  • Communicate with…
    Traditional Marketing/PR
    Customer Service
    Production
    Other employees
  • Communication with…
    Your legal department
    • Try not to fight
    • Find harmony
    • Compromise
    Photo credit: Rock’em Sock’em Robots
  • Consistency: Tone
    Your social media employees are now:
    • Customer service
    • Sales
    • IT department
  • Privacy/Security: Employee usage
    • Divulging of proprietary information
    • Misrepresenting the company
  • Privacy/Security: Hire an expert
    SixWeight
    Mike Spinney
    Privacy Consultant and Principal
    Ph. 978-660-4053Email: mike@sixweight.com
    Mike provides guidance on policy development for companies concerned with the security and privacy implications of social media use by employees.
    If you don’t have someone in-house, hire a privacy/ security expert.
    InfoSecurus, Inc.David Jacquet
    Ph: (207) 514 0599 Email: dmj@infosecurus.com
    Web: http://www.infosecurus.com
    An information security services firm
  • Privacy/Security: Speaking of passwords
    Employees come and go…
    • Make sure you know account passwords
    • If staff leaves, change them
    @comcastcares
    45,788 followers
    3,742 followers
  • Damage Control
    Have a procedure in place for damage control
    • How do you respond
    • Who can respond
    • Chain of command
    • Accessibility
    “Dear @SouthwestAir – I know I’m fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?”- @ThatKevinSmith
  • Leads to the question: Is social media 24/7?
    Umm, yes…
    • Monitor manually
    • Use monitoring tools
    • Setup alerts
  • Make a roadmap for your employees
    Tell them how to do it
    • We use this URL shortener
    • The blog should be upated biweekly
    • We always thank followers
    • We don’t respond to these types of posts
    • And so on…
  • Going back to legal…
    FTC Guidelines
    • Disclose when you are being compensated - Whether you are being paid for the endorsement and/or have been give free sample of the product
    • Be truthful in your statements - Make sure they can be substantiated.
    • Speak from actual experience – Can’t just regurgitate the sponsor's marketing material, it must be an actual experience, opinion, or belief of your own.
    Fine is $11,000
  • Revise when necessary
    Your policy will probably change
    • More platforms may be added
    • More staff
    • Different uses (like adding on IT support)
    • Changes in social media
  • Bio
    Sarah Wallace works as a writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, SEO and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis.
    URL: http://www.sarahwallace.com
    Twitter: http://twitter.com/sarah_wallace