Social Media Policies


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Sarah Wallace's presentation on why you should have a social media policy and what elements you should include.

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Social Media Policies

  1. 1. Social Media Policies<br />Sarah WallaceSocial Media Writing <br />
  2. 2. Social Media Policies<br />Does anyone have one?<br />
  3. 3. 75% of corporations said “No”<br />More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place<br />Percentage of Employers With Social Media Policy<br />Data from Manpower Inc. International: 2009<br />
  4. 4. Why should you have a social media policy?<br /><ul><li>Efficiency
  5. 5. Consistency
  6. 6. Privacy & Security</li></ul>Reputation<br />
  7. 7. Before you start writing…<br />One policy does not fit all<br />
  8. 8. Efficiency: Time<br />Social MediaEntails:<br /><ul><li>Creation
  9. 9. Engagement
  10. 10. Monitoring</li></li></ul><li>Efficiency & Consistency: Communication is key<br />Communication is key because it prevents:<br /><ul><li>Misinformation
  11. 11. Redundancy
  12. 12. Contradiction
  13. 13. Inconsistent verbiage and tone</li></li></ul><li>Communicate with…<br />Traditional Marketing/PR<br />Customer Service<br />Production<br />Other employees<br />
  14. 14. Communication with…<br />Your legal department<br /><ul><li>Try not to fight
  15. 15. Find harmony
  16. 16. Compromise</li></ul>Photo credit: Rock’em Sock’em Robots<br />
  17. 17. Consistency: Tone<br />Your social media employees are now:<br /><ul><li>Customer service
  18. 18. Sales
  19. 19. IT department</li></li></ul><li>Privacy/Security: Employee usage<br /><ul><li>Divulging of proprietary information
  20. 20. Misrepresenting the company</li></li></ul><li>Privacy/Security: Hire an expert<br />SixWeight<br />Mike Spinney <br /> Privacy Consultant and Principal<br /> Ph. 978-660-4053Email:<br />Mike provides guidance on policy development for companies concerned with the security and privacy implications of social media use by employees.<br />If you don’t have someone in-house, hire a privacy/ security expert.<br />InfoSecurus, Inc.David Jacquet<br />Ph: (207) 514 0599 Email:<br />Web:<br />An information security services firm<br />
  21. 21. Privacy/Security: Speaking of passwords<br />Employees come and go…<br /><ul><li>Make sure you know account passwords
  22. 22. If staff leaves, change them </li></ul>@comcastcares<br />45,788 followers<br />3,742 followers<br />
  23. 23. Damage Control<br />Have a procedure in place for damage control<br /><ul><li>How do you respond
  24. 24. Who can respond
  25. 25. Chain of command
  26. 26. Accessibility</li></ul>“Dear @SouthwestAir – I know I’m fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?”- @ThatKevinSmith<br />
  27. 27. Leads to the question: Is social media 24/7?<br /> Umm, yes…<br /><ul><li>Monitor manually
  28. 28. Use monitoring tools
  29. 29. Setup alerts</li></li></ul><li>Make a roadmap for your employees<br />Tell them how to do it<br /><ul><li>We use this URL shortener
  30. 30. The blog should be upated biweekly
  31. 31. We always thank followers
  32. 32. We don’t respond to these types of posts
  33. 33. And so on…</li></li></ul><li>Going back to legal…<br />FTC Guidelines<br /><ul><li>Disclose when you are being compensated - Whether you are being paid for the endorsement and/or have been give free sample of the product
  34. 34. Be truthful in your statements - Make sure they can be substantiated.
  35. 35. Speak from actual experience – Can’t just regurgitate the sponsor's marketing material, it must be an actual experience, opinion, or belief of your own. </li></ul> Fine is $11,000<br />
  36. 36. Revise when necessary<br />Your policy will probably change<br /><ul><li>More platforms may be added
  37. 37. More staff
  38. 38. Different uses (like adding on IT support)
  39. 39. Changes in social media</li></li></ul><li>Bio<br />Sarah Wallace works as a writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, SEO and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis.<br />URL:<br />Twitter:<br />
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