GEO-LOCATION FAD or FUTURE? Image from http://www.gadgetreview.com/
Geo-location social networks are popping up EVERYWHERE Logos from respective websites
But many people are skeptical or don’t care enough to join… WHY BOTHER? WHAT’S THE POINT?
There are so many benefits to Geo-locational social networks that people don’t realize! Image from www.flowtown.com
You can see where your friends are, where they’re checked-in and whether they’ve liked a spot or not Image from www.localmobilemarketingformula.com
You can discover new places Discover new places Image from http://kissdetroit.com/
You can find your new favourite restaurant Image from http://www.fabsearch.com/
Or a city’s hot spots Image from http://www.goodbyemelbournehellonewyork.com/
You can read other’s suggestions, recommendations or opinions on a check-in location The BEST fries Too expensive! Great service Way too crowded Image from http://kyleeannfalter.blogspot.com/
And most networks offer special discounts or virtual items to frequent users and loyal visitors Image from http://percentotechblog.com/
With constant development, many networks are incorporating Daily Local Deals or special coupons and discounts near-by based on your location. Screenshot from http://mashable.com/2011/05/09/levelup-amex/
With all these great benefits, EVERYBODY should use Geo-locational networks BUT…
Only 4% of the adult Internet-using population has utilized location-based services. Approximately 1% check-in to a location at least once a week Image from http://www.socialmediaexaminer.com/
Not enough smartphone users connect to mobile browsers to use social media sites
And because Geo-location is still new technology, people DO NOT understand what to do or how to use it! Image from http://archarus.blogspot.com/
So, how will Geo-location social networks become MORE popular?
With the mobile market on the rise, the increasing amount of smartphone adoption will allow for more users to get engaged in Geo-locational networks
And with more mobile users, online browsing will increasingly become more and more popular
Online mobile browsing will be simplified with Geo-locational networks because they combine Maps/Search, Social Networking and Dining together.
Image from echomrg Overall, Geo-location social networks are still in its infancy, but with the amount of investment from both new and existing companies, the potential for progressive development and the rise In the use of smartphones, Geo-location will continue to increase in popularity and has the ability open the doors to the mobile future.