TABLE OF CONTENTS INTRODUCTION . . . . . . . . . . . . . . . . . . . . .1 WHAT IS ROLLER DERBY . . . . . . . . . . . . .1 TEAM AUSTRALIA . . . . . . . . . . . . . . . . . . .1 ROLLER DERBY IN AUSTRALIA. . . . . . . . .2 WORLD CUP . . . . . . . . . . . . . . . . . . . . . . . .3 DEMOGRAPHIC . . . . . . . . . . . . . . . . . . . . .3 CURRENT SPONSORSHIP . . . . . . . . . . . . .3 SPONSORSHIP . . . . . . . . . . . . . . . . . . . . . .4 LOGO PLACEMENT . . . . . . . . . . . . . . . . . .5 GROWING MEDIA EXPOSURE . . . . . . . . .5 YOUR MONEY WILL HELP BUY . . . . . . . .5 CONTACT. . . . . . . . . . . . . . . . . . . . . . . . . . .6 INTRODUCTION ROLLER By partnering with Team Australia your brand will receive premium sponsorship prior to and during the Blood and Thunder Roller Derby World Cup 2011 and general brand alignment with Team Australia. We invite you to be creative and work with us DERBY HAS to develop a roller derby campaign that is as hard-hitting and cutting edge as the sport. With an intense dedication to the FOSTERED AN excitement of flat track roller derby, and the “work hard, play hard” ethic of extreme sports, roller derby fans and athletes EXPLOSION IN alike are the audience you’ve been seeking. THE SPORT’S GLOBAL POPULARITY; WHAT IS CURRENTLY ROLLER DERBY? THERE ARE Roller Derby is a contact sport played predominantly by women, with competitions referred to as bouts. Bouts involve CLOSE TO two opposing teams each with blockers and jammers. The aim 800 LEAGUESROLLER of the game is to score more points than the opposing team by jammers lapping the blockers on the track, proving to be a very exciting spectator sport! WORLDWIDE. - http://wftda.comDERBY IS TEAM AUSTRALIATHE FASTEST Team Australia is comprised of 20 of the most elite, athletic, and experienced roller derby girls from over 6,000 skaters in Australia. Skaters from Victoria, New South Wales, SouthGROWING Australia and Queensland have been hand selected to represent the Country. The coaching and support staff consists of a combined 10+ years of Roller Derby experience.WOMEN’S Sun State Roller Girls (SSRG), based in Brisbane and one of 68 Australian leagues, has supplied Team Australia’s head coach, manager and physiotherapist, as well as conducting fund raising efforts for the team. SSRG is a not-for-profitSPORT IN organisation that is skater run and skater owned since 2008. The league is offering volunteer support to seek sponsorship, BRISBANE CONVENTION CENTRE fund raise, book team flights, transport and accommodation. All sponsorship will be conducted through SSRG as an establishedAUSTRALIA. league to manage funding, booking and contracts.- http://wftda.com
ROLLER DERBY IN AUSTRALIA WORLD CUP In the early 2000s, modern women’s roller derby got its start Spectator numbers reached just over 4,000 at the Brisbane Blood & Thunder Magazine is sponsoring in Austin, Texas. Starting with the Texas Rollergirls, these and Exhibition Centre for a local league bout in early 2011. the first Roller Derby World Cup, to be new leagues formed as organisations run by the athletes The record breaking crowd of 6885 was established at a Rat hosted by Toronto Roller Derby on the themselves. By 2010, there were more than 450 flat track City Rollers (Seattle) local bout in mid-2010. Crowds over weekend of December 2 - 4, 2011. roller derby leagues worldwide. the 2011 season, within Australia, have been growing rapidly, This is to be modern roller derby’s along with the addition of couch-fans with televised bouts (on first national team competition where In 2007, flat track roller derby immerged in Australia ChannelVision) and live streaming (on Derby New Network). countries’ teams will not only vie for with two major leagues forming. Now, in 2011, derby supremacy but learn from each there are 68 flat track roller derby leagues other, as well. Countries competing: in Australia. There are leagues within USA, Canada, England, Ireland, Scotland, every capital city Germany, Finland, Sweden, France, of Australia with over Australia, New Zealand, Brazil, Argentina 6,000 skaters country-wide. DEMOGRAPHIC WFTDA’s (Women’s Flat Track Derby Association - the global World Cup World Wide Coverage roller derby governing body) 2011 Demographic Survey of If you’ve read the internet this year, you’ve noticed an historic over 10,000 roller derby fans found that sponsors received event in modern flat-track roller derby is on the horizon in significant benefits with.: December: the 2011 Blood & Thunder Roller Derby World Cup. The first event of its kind, this 4 day tournament will bring 13 * Seventy-nine percent of all fans knowing the businesses leagues from around the globe together under the flags of their that support their local roller derby league. Nearly 95% of home countries to compete for a shot at greatness on a global all fans hold a favorable opinion of these businesses. stage. * Over 72% have patronised businesses that sponsor their Derby News Network will bring full live coverage, from both local league. These figures all represent increases over the tracks, all four days of this unprecedented, historic event. Also 2010 survey results. like our MRDA experience, our World Cup coverage to date has drawn far more attention than we’d expected. We’re bracing for * Roller Derby fans have spending power. Nearly a third a website-shuddering level of traffic for these broadcasts! (31%) of fans have a household income of at least CURRENT $75,000 per year. SPONSORSHIP * Ninety-seven percent of all fans agree that roller derby bouts provide good entertainment value for their money. QUICK ROLLER DERBY DEMOGRAPHIC FACTS Currently Team Australia has a number of local sponsors such 79% OF ALL FANS Average fan age: 35.6 years old as: Skate Salvage (uniform), SkaterHQ (helmets), Ghost Points (merchandise & uniforms), Spank Alley (arms bands). KNOW THE BUSINESS Male: 34% Female: 66% Other teams heading to the World Tournament with the help THAT SUPPORT THEIR Average annual income: $64,600 of their larger sponsors are: Team England (Durex, Montagne ROLLER DERBY LEAGUE + Education: 85% with some higher education Jeunesse, Batiste Hair), Team USA (Riedell, Bionic Bearings, Wicked Skatewear, Atom) and Team New Zealand (Rebel Yell). 95% HOLD A FAVORABLE Straight: 80%, GLBT: 20% This is a great opportunity to have your brand seen on a OPINION OF THESE international level in a female based sport, reaching your demographic. BUSINESSES. - www.wftda.com/history
LOGO PLACEMENT YOUR LOGO HERE L SCULLEY SPONSORSHIP YOUR LOGO HERE S Team Australia provides many opportunities to become a joint partner of this amazing sport at a ground level for as low as a Tiered packages are negotiable. Naming rights for Team Australia are also 911 YOUR LOGO HERE M thousand dollars. available and will be used within all media Four tiers of sponsorship are on offer - refer to our sponsorship and social networking as well as team table below for our Platinum, Gold, Bronze or Silver packages. uniforms and equipment - ie, Marty’s Hardware Team Australia. FRONT BACK What you get Bronze Silver Gold Platinum GROWINGBusiness logo on Team PrioritizedAustralia facebook including Yes Yes Yes advert with logolink to websiteBusiness logo on TeamAustralia banner displayed at - - Small size (200mm across) Medium size (300mm across) MEDIA EXPOSUREall World Cup boutsBusiness Logo on Team - - Small size Large sizeAustralia equipment bags (50mm across) (100mm across)Business Logo on Team Small size Medium size Large sizeAustralia World Cup uniforms - On arm bands On the front Across the back (20mm across) (50mm across) (150mm across)Roller girls guest appearance(e. demo skating, guest - - Yes Yesspeaking, hosting events)Company hosting opportunityat next local roller derby bout(inc. 20 seats in corporate - - - Yesbox, esky with alcohol, lightfood and derby waitress)Guaranteed media mention ofyour company within Australiaand throughout the World - - Yes, within Australia only Yes YOUR MONEY WILL HELP BUY...CupAccess to a rapidly growingderby fan, members and - - - Yesskaters mailing list Roller Derby leagues are not for profit, • Transport within Toronto - to and fromYour company promoted viaan extensive online network skater run and skater owned teams. We the training venue, the World Cupthrough facebook and twitter - - Yes Yes need your Company help to purchase Stadium and to and from the airport.consistently throughout the items for Team Australia which include... • Nutrition: protein supplements,World Cup time. magnesium powder, meals in Toronto,Merchandise discount 5% 10% 15% 20% • Team Uniforms: socks, shorts, team snacks (fruit, muesli bars, bread), stockings, singlets, warm up shirts, ref team drinks (sports drinks, water)Autographed Team Australia wrist bands, jammer and pivot panties. • Misc Team Items: sports bags, towels,Photo Yes Yes Yes Yes first aid kit, strapping tape, skate duct • Safety Gear: helmets, wrist guards, knee guards, elbow guards, mouth tape, skate tool, ice and heat packs, guards. laces, heat gel.Certiﬁcate of appreciation Yes Yes Yes Yes • Airfares to and from Toronto, Canada • Travel and competition insurance for the World Cup event. • Team competition feesPrice $5000 $10,000 $25,000 $50,000 • Accommodation for the skaters and • Team vinyl banner support staff in Toronto, Canada.
CONTACTIf you have any questions or for more information about yoursponsorship options please contact:Sarah Sculley (Team Australia Skater and SSRG representative)0450 922 firstname.lastname@example.org