Marketing on a Shoestring !
… low cost marketing that really works




                         fruitful marketing for bus...
Would it be useful to know…

What Marketing is and what it isn’t?
How to attract the right customers?
How to communicate t...
What is Marketing?
It isn’t just …
Advertising

Your logo

Glossy printed leaflets and flyers
                                           BUY
...
What is Marketing?
In simple terms, it’s all about . . .

      Providing the right product/service,
                 at t...
Understanding your customers
Which customers do you want
   to attract to your business?
Not all customers are created EQUAL!
  Make sure you don’t tre...
Communicating the right message
      to your customers
 aka how to stand out from the
            crowd!
‘BENEFITS’ are better by far!

All of your products & services have a range of
FEATURES …
  BUT features don’t make me wan...
How many ways are there to
  promote your business?
This is not one of them!
Nor is this!!
…Low cost and even no cost !
It’s all about what combinations of marketing
work best for your business and your customers
...
There are many options available
              …
                     Partnerships
                                       ...
Case study:
‘Real life’ low cost marketing
        …. that works!
Introducing… xxxxxxxxx
A small local business – specialising in
bookkeeping, payroll, training and secretarial
work
Run by...
…Low cost methods that really
            work!
Good company name and logo
Developed an information (brochure style) websi...
Sign up for our FREE monthly
         ‘Fruitful Marketing’ email newsletter
                           at
        www.orch...
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Marketing on a shoestring

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Marketing on a shoestring

  1. 1. Marketing on a Shoestring ! … low cost marketing that really works fruitful marketing for business
  2. 2. Would it be useful to know… What Marketing is and what it isn’t? How to attract the right customers? How to communicate the right message? Learn some low cost (+ FREE) marketing methods? See how these have worked for a local small business? fruitful marketing for business
  3. 3. What is Marketing?
  4. 4. It isn’t just … Advertising Your logo Glossy printed leaflets and flyers BUY ME A quirky website NOW! fruitful marketing for business
  5. 5. What is Marketing? In simple terms, it’s all about . . . Providing the right product/service, at the right price, at the right time and/or place, to the right customers, at a PROFIT to your business fruitful marketing for business
  6. 6. Understanding your customers
  7. 7. Which customers do you want to attract to your business? Not all customers are created EQUAL! Make sure you don’t treat them all the same in your marketing You need to understand your ‘Customer Profiles’ Who? Where? When? Why? How? fruitful marketing for business
  8. 8. Communicating the right message to your customers aka how to stand out from the crowd!
  9. 9. ‘BENEFITS’ are better by far! All of your products & services have a range of FEATURES … BUT features don’t make me want to buy! You need to identify the need, desire, pain or problem your customer has… Turn FEATURES into powerful BENEFITS Give the customer compelling reasons to buy fruitful marketing for business
  10. 10. How many ways are there to promote your business?
  11. 11. This is not one of them!
  12. 12. Nor is this!!
  13. 13. …Low cost and even no cost ! It’s all about what combinations of marketing work best for your business and your customers You have to invest to succeed If customers don’t know about you …they can’t buy! There are many low cost and even FREE options to market your business Mass advertising is probably the least effective for small businesses fruitful marketing for business
  14. 14. There are many options available … Partnerships Website Freebies Search engines Publicity & PR Free advertising Testimonials Recommendatio n Intro Letter Competitions Demo or event Networking fruitful marketing for business
  15. 15. Case study: ‘Real life’ low cost marketing …. that works!
  16. 16. Introducing… xxxxxxxxx A small local business – specialising in bookkeeping, payroll, training and secretarial work Run by Anne Simmons Trading for over 10 years Now has 25+ regular clients – Surrey/Hants Has 11 bookkeepers Uses marketing very effectively to grow the business and strengthen the company name fruitful marketing for business
  17. 17. …Low cost methods that really work! Good company name and logo Developed an information (brochure style) website Understand their target audience really well Uses free listings such as Yellow Pages Uses testimonials to add ‘punch’ to their marketing messages Invested in a small business list/database Uses PR to gain exposure – more powerful than traditional ‘paid for’ advertising Uses specialist help fruitful marketing for business
  18. 18. Sign up for our FREE monthly ‘Fruitful Marketing’ email newsletter at www.orchardmarketingassociates.co.uk Orchard Marketing Associates m: 07799 473006 e: sarah@orchardmarketingassociates.co.uk fruitful marketing for business

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