LinkedIn for College,
Professional Career &
Unemployment
Leadership and Management
Management 382
St. Thomas University
Sa...
Sarah M. Manley, MA:
 15+ years professional marketer –
manufacturing, health care & technology
 Manages more than 10 so...
Social Networks:
 Twitter
 Instagram
 Pinterest
 Facebook
 LinkedIn?
By the Numbers:
 277 million professionals (2/14)
 2 new profiles created/seconds (2/14)
 Available in 20 Languages (10...
By the Numbers:
 48% of Recruiters ONLY use LI for social
outreach (1/14)
 Only 13% of millenials use LI (9/13)
 Recrui...
Profile:
 Create a profile – If you already have one, click
on Profile and then on “Improve Your Profile”
– LinkedIn will...
Profile:
 Be Visible – Edit Profile & Manage Public
Profile settings.
 Use action words & avoid jargon. You are
not a va...
Profile:
Professional
Image
Headline
Edit
Personalized
URL
Privacy:
Edit,
Profile
and
Customize
Visibility
under
Privacy
Controls
Contacts:
LinkedIn Contact Requests MUST be personalized.
Do NOT use the default connection text.
Current & Former co-wor...
Contacts:
Explain how
you know
them and why
you are
connecting.
Explain you
will follow up
with the
connection.
Recommendations &
Endorsements:
After profile is complete:
Write recommendations for your
connections – state something t...
Recommendations:
Give
recommendations
to receive
recommendations;
people may look at
that statistic.
Endorsements:
LinkedIn will ask if
your connections
have skills – a
simple click will
“endorse” them.
Rearrange your
skill...
Presentations:
LinkedIn has
partnered with
Slide Share; upload
presentations to
give your profile a
boost. Great way
to ke...
Groups:
Join groups – start small and consider:
High School Alumni
College Alumni
College Professional Associations
Gr...
Groups:
Tip: The
number in
the upper
right corner
indicates an
active thread
– Join the
conversation
Following:
 Follow industry organizations where you may want to
be employed
 Follow schools
 Follow business and indust...
Jobs:
2 Places:
Jobs Tab
and within
Groups
The Pulse:
Get news;
tailored
by
groups,
interests,
industry
and
contacts
Your Assignment:
 Complete Profile
 Upload your final project to your LinkedIn Profile
 Spend 2 hours on LinkedIn every...
LinkedIn for College Students, Professional Careers and Unemployment
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LinkedIn for College Students, Professional Careers and Unemployment

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Sarah Manley constructs the basics of a LinkedIn Profile and gives the tips on what needs to be done when learning how to connect on this social media platform.

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LinkedIn for College Students, Professional Careers and Unemployment

  1. 1. LinkedIn for College, Professional Career & Unemployment Leadership and Management Management 382 St. Thomas University Sarah M. Manley, MA
  2. 2. Sarah M. Manley, MA:  15+ years professional marketer – manufacturing, health care & technology  Manages more than 10 social accounts for Fortune 17 organization  National Blogger/Speaker  Established & implemented 100+ marketing programs/initiatives for Fortune 500 and SMB clients  Grew SMB from $2 Million sales to $10 Million sales within 3 years.
  3. 3. Social Networks:  Twitter  Instagram  Pinterest  Facebook  LinkedIn?
  4. 4. By the Numbers:  277 million professionals (2/14)  2 new profiles created/seconds (2/14)  Available in 20 Languages (10/13)  41% Mobile Visitors (6/13)  40% of users check LinkedIn DAILY/spending 17 minutes/session (11/12)  2.1 Million Groups (3/13)
  5. 5. By the Numbers:  48% of Recruiters ONLY use LI for social outreach (1/14)  Only 13% of millenials use LI (9/13)  Recruiters have on average 616 connections (1/14)  600K (users who have been hired by company they interned for).
  6. 6. Profile:  Create a profile – If you already have one, click on Profile and then on “Improve Your Profile” – LinkedIn will walk you through it.  Professional Image/Headshot; only you, no significant others, no inappropriate attire  If you are unemployed, write a headline that gives people an idea of who you are & what you can do.
  7. 7. Profile:  Be Visible – Edit Profile & Manage Public Profile settings.  Use action words & avoid jargon. You are not a vanguard, maven, guru or ninja!  Complete volunteer/skills information  Brand yourself! Personalize your LinkedIn Profile URL
  8. 8. Profile: Professional Image Headline Edit Personalized URL
  9. 9. Privacy: Edit, Profile and Customize Visibility under Privacy Controls
  10. 10. Contacts: LinkedIn Contact Requests MUST be personalized. Do NOT use the default connection text. Current & Former co-workers Parents (their friends & associates) & Relatives Neighbors Teachers & advisors Volunteer organizations Student leadership positions Student groups, classmates
  11. 11. Contacts: Explain how you know them and why you are connecting. Explain you will follow up with the connection.
  12. 12. Recommendations & Endorsements: After profile is complete: Write recommendations for your connections – state something that explains skills and cite examples. Give endorsements to you establish your network contribution.
  13. 13. Recommendations: Give recommendations to receive recommendations; people may look at that statistic.
  14. 14. Endorsements: LinkedIn will ask if your connections have skills – a simple click will “endorse” them. Rearrange your skills to be ranked the way you want them.
  15. 15. Presentations: LinkedIn has partnered with Slide Share; upload presentations to give your profile a boost. Great way to keep your network in the loop on career presentations.
  16. 16. Groups: Join groups – start small and consider: High School Alumni College Alumni College Professional Associations Groups or organizations you aspire to be a part of. Review annually and eliminate groups w/little engagement
  17. 17. Groups: Tip: The number in the upper right corner indicates an active thread – Join the conversation
  18. 18. Following:  Follow industry organizations where you may want to be employed  Follow schools  Follow business and industry thought leaders: Sheryl Sandberg, Richard Branson, Bill Gates  Follow professors who have inspired you, in your major or even in your general studies.  Follow professional associations
  19. 19. Jobs: 2 Places: Jobs Tab and within Groups
  20. 20. The Pulse: Get news; tailored by groups, interests, industry and contacts
  21. 21. Your Assignment:  Complete Profile  Upload your final project to your LinkedIn Profile  Spend 2 hours on LinkedIn every week. If Unemployed, spend 5 hours.  Connect with graduating classmates by June 1  Write 1 recommendation/week through summer  Connect with Professors by June 1  Join at least 10 groups by June 15  Follow business leaders by July 1
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