Cash in on Communication: Reaching Your Fundraising Goal

4 Video

Targeting donors
Building relationships with donors
Planning and organizing events
Focusing on larger fundraisers
5 Video Wrap up

6 Best Practices

Best Practices Use a Strategic Approach 7
Methods
Survey
Feedback
Post-mortem
Outcomes
SM/Media coverage
Attendance
Profit
Experience
Action
Start early
Secure participation
Assign tasks and deadlines
Monitor
Communication
Use PR strategies
Follow up
Research
Existing events
Experience opportunities
Resources
Volunteers, partners
Targeted donors
Plan
Fundraising Objectives Planning Implementation Evaluation

Focus on a few large fundraisers to save:
Time
Resources
Money
Best Practices Less is More 8

Best Practices Plan Early 9
Set a goal
Identify target donors
Create a donor list
Develop timeline
Identify action items
Assign responsibilities

Identify opportunities for PRSSA members to get involved
Pursue fundraisers that provide members with :
PR experience
Networking opportunities
Best Practices Secure Participation 10

Establish a relationships for future partnerships
Build trust
Send thank you notes
Best Practices Partner with Local Companies 11

12 12 Fundraising Examples

13 PRSSA Kent State Social Media Conference
Co-hosted with Akron-area PRSA
Recruited “big name” sponsors
Formed YouToo committee
Targeted PR pros and students
Promoted event via range of media

PRSSA Kent State Outcomes 14
Sold out event
PRSSA members:
Gain PR experience
Learn about social media trends
Network with PR professionals
Split proceeds, earning PRSSA Kent $3,000

15 PRSSA Kent State Homecoming Raffle
Organized raffle and auctions
Secured participation
Partner with JMC and CCI
Begin planning in summer
Network for donations
Follow up = success
Capitalized on existing events

Raised more than $10,000 from 2005 - 2010
Build relationships
Proceeds benefited
PRSSA national conference
Regional PRSA meetings
Chapter activities
Annual scholarship
16 PRSSA Kent State Outcomes

17
Capitalized on previous relationship with Comcast
Persuaded students to sign up for cable
Promoted event via social media and print materials
PRSSA West Virginia State Comcast Xfinity Fundraiser

Earned $2,800
Funded PRSSA national conference attendance
Spoke to 2,000 students, 500 students signed up for cable
Gained presentation, social media and design experience
18 PRSSA West Virginia State Outcomes

Recruited 27 members
Planned event four months in advance
Promoted event via social media
19 PRSSA Rowan University Bid-a-date Auction

PRSSA Rowan University Outcomes 20
Earned $380 to fund PRSSA Chapter activities
Gained event and social media experience

22 Reach Your Fundraising Goals
Use strategic approach
Focus on large fundraisers
Plan early
Secure participation and gain PR experience
Partner with local companies
Say thanks

23 Share your ideas with us. Visit: http://prssakentstate.wordpress.com/ More Info? Contact [email_address]

Cash in on Communication: Reaching Your Fundraising Goal

by Sarah Lack on Oct 20, 2011

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Cash in on Communication: Reaching Your Fundraising Goal — Presentation Transcript