3
4 Video
<ul><li>Targeting donors </li></ul><ul><li>Building relationships with donors </li></ul><ul><li>Planning and organizing ev...
6 Best Practices
Best Practices Use a Strategic Approach 7 <ul><li>Methods </li></ul><ul><li>Survey </li></ul><ul><li>Feedback </li></ul><u...
<ul><li>Focus on a few large fundraisers to save: </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Resources </li></u...
Best Practices Plan Early 9 <ul><li>Set a goal  </li></ul><ul><li>Identify target donors </li></ul><ul><li>Create a donor ...
<ul><li>Identify opportunities for PRSSA members to get involved  </li></ul><ul><li>Pursue fundraisers that provide member...
<ul><li>Establish a relationships  for future partnerships </li></ul><ul><li>Build trust </li></ul><ul><li>Send thank you ...
12 12 Fundraising Examples
13 PRSSA Kent State Social Media Conference <ul><li>Co-hosted with  Akron-area PRSA </li></ul><ul><li>Recruited “big name”...
PRSSA Kent State Outcomes 14 <ul><li>Sold out event </li></ul><ul><li>PRSSA members: </li></ul><ul><ul><li>Gain PR experie...
15 PRSSA Kent State Homecoming Raffle   <ul><li>Organized raffle and auctions </li></ul><ul><li>Secured participation </li...
<ul><li>Raised more than $10,000 from 2005 - 2010 </li></ul><ul><li>Build relationships </li></ul><ul><li>Proceeds benefit...
17 <ul><li>Capitalized on previous relationship with Comcast  </li></ul><ul><li>Persuaded students to sign up for cable </...
<ul><li>Earned $2,800 </li></ul><ul><li>Funded PRSSA  national conference  attendance </li></ul><ul><li>Spoke to 2,000 stu...
<ul><li>Recruited 27 members </li></ul><ul><li>Planned event four months in advance </li></ul><ul><li>Promoted event via s...
PRSSA Rowan University Outcomes 20 <ul><li>Earned $380 to fund  PRSSA Chapter activities </li></ul><ul><li>Gained event an...
22 Reach Your Fundraising Goals <ul><li>Use strategic approach </li></ul><ul><li>Focus on large fundraisers  </li></ul><ul...
23 Share your ideas with us. Visit:  http://prssakentstate.wordpress.com/   More Info?  Contact  [email_address]
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Cash in on Communication: Reaching Your Fundraising Goal

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Chapter Development presentation from Kent State's PRSSA Chapter at the 2011 PRSSA National Conference in Orlando, Florida.

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Cash in on Communication: Reaching Your Fundraising Goal

  1. 1.
  2. 2. 3
  3. 3. 4 Video
  4. 4. <ul><li>Targeting donors </li></ul><ul><li>Building relationships with donors </li></ul><ul><li>Planning and organizing events </li></ul><ul><li>Focusing on larger fundraisers </li></ul>5 Video Wrap up
  5. 5. 6 Best Practices
  6. 6. Best Practices Use a Strategic Approach 7 <ul><li>Methods </li></ul><ul><li>Survey </li></ul><ul><li>Feedback </li></ul><ul><li>Post-mortem </li></ul><ul><li>Outcomes </li></ul><ul><li>SM/Media coverage </li></ul><ul><li>Attendance </li></ul><ul><li>Profit </li></ul><ul><li>Experience </li></ul><ul><li>Action </li></ul><ul><li>Start early </li></ul><ul><li>Secure participation </li></ul><ul><li>Assign tasks and deadlines </li></ul><ul><li>Monitor </li></ul><ul><li>Communication </li></ul><ul><li>Use PR strategies </li></ul><ul><li>Follow up </li></ul><ul><li>Research </li></ul><ul><li>Existing events </li></ul><ul><li>Experience opportunities </li></ul><ul><li>Resources </li></ul><ul><li>Volunteers, partners </li></ul><ul><li>Targeted donors </li></ul><ul><li>Plan </li></ul>Fundraising Objectives Planning Implementation Evaluation
  7. 7. <ul><li>Focus on a few large fundraisers to save: </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Money </li></ul></ul>Best Practices Less is More 8
  8. 8. Best Practices Plan Early 9 <ul><li>Set a goal </li></ul><ul><li>Identify target donors </li></ul><ul><li>Create a donor list </li></ul><ul><li>Develop timeline </li></ul><ul><li>Identify action items </li></ul><ul><li>Assign responsibilities </li></ul>
  9. 9. <ul><li>Identify opportunities for PRSSA members to get involved </li></ul><ul><li>Pursue fundraisers that provide members with : </li></ul><ul><ul><li>PR experience </li></ul></ul><ul><ul><li>Networking opportunities </li></ul></ul>Best Practices Secure Participation 10
  10. 10. <ul><li>Establish a relationships for future partnerships </li></ul><ul><li>Build trust </li></ul><ul><li>Send thank you notes </li></ul>Best Practices Partner with Local Companies 11
  11. 11. 12 12 Fundraising Examples
  12. 12. 13 PRSSA Kent State Social Media Conference <ul><li>Co-hosted with Akron-area PRSA </li></ul><ul><li>Recruited “big name” sponsors </li></ul><ul><li>Formed YouToo committee </li></ul><ul><li>Targeted PR pros and students </li></ul><ul><li>Promoted event via range of media </li></ul>
  13. 13. PRSSA Kent State Outcomes 14 <ul><li>Sold out event </li></ul><ul><li>PRSSA members: </li></ul><ul><ul><li>Gain PR experience </li></ul></ul><ul><ul><li>Learn about social media trends </li></ul></ul><ul><ul><li>Network with PR professionals </li></ul></ul><ul><li>Split proceeds, earning PRSSA Kent $3,000 </li></ul>
  14. 14. 15 PRSSA Kent State Homecoming Raffle <ul><li>Organized raffle and auctions </li></ul><ul><li>Secured participation </li></ul><ul><ul><li>Partner with JMC and CCI </li></ul></ul><ul><ul><li>Begin planning in summer </li></ul></ul><ul><ul><li>Network for donations </li></ul></ul><ul><ul><li>Follow up = success </li></ul></ul><ul><li>Capitalized on existing events </li></ul>
  15. 15. <ul><li>Raised more than $10,000 from 2005 - 2010 </li></ul><ul><li>Build relationships </li></ul><ul><li>Proceeds benefited </li></ul><ul><ul><li>PRSSA national conference </li></ul></ul><ul><ul><li>Regional PRSA meetings </li></ul></ul><ul><ul><li>Chapter activities </li></ul></ul><ul><ul><li>Annual scholarship </li></ul></ul>16 PRSSA Kent State Outcomes
  16. 16. 17 <ul><li>Capitalized on previous relationship with Comcast </li></ul><ul><li>Persuaded students to sign up for cable </li></ul><ul><li>Promoted event via social media and print materials </li></ul>PRSSA West Virginia State Comcast Xfinity Fundraiser
  17. 17. <ul><li>Earned $2,800 </li></ul><ul><li>Funded PRSSA national conference attendance </li></ul><ul><li>Spoke to 2,000 students, 500 students signed up for cable </li></ul><ul><li>Gained presentation, social media and design experience </li></ul>18 PRSSA West Virginia State Outcomes
  18. 18. <ul><li>Recruited 27 members </li></ul><ul><li>Planned event four months in advance </li></ul><ul><li>Promoted event via social media </li></ul>19 PRSSA Rowan University Bid-a-date Auction
  19. 19. PRSSA Rowan University Outcomes 20 <ul><li>Earned $380 to fund PRSSA Chapter activities </li></ul><ul><li>Gained event and social media experience </li></ul>
  20. 20. 22 Reach Your Fundraising Goals <ul><li>Use strategic approach </li></ul><ul><li>Focus on large fundraisers </li></ul><ul><li>Plan early </li></ul><ul><li>Secure participation and gain PR experience </li></ul><ul><li>Partner with local companies </li></ul><ul><li>Say thanks </li></ul>
  21. 21. 23 Share your ideas with us. Visit: http://prssakentstate.wordpress.com/ More Info? Contact [email_address]

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