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Cash in on Communication: Reaching Your Fundraising Goal
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Cash in on Communication: Reaching Your Fundraising Goal

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Chapter Development presentation from Kent State's PRSSA Chapter at the 2011 PRSSA National Conference in Orlando, Florida.

Chapter Development presentation from Kent State's PRSSA Chapter at the 2011 PRSSA National Conference in Orlando, Florida.

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Cash in on Communication: Reaching Your Fundraising Goal Cash in on Communication: Reaching Your Fundraising Goal Presentation Transcript

  • 3
  • 4 Video
    • Targeting donors
    • Building relationships with donors
    • Planning and organizing events
    • Focusing on larger fundraisers
    5 Video Wrap up
  • 6 Best Practices
  • Best Practices Use a Strategic Approach 7
    • Methods
    • Survey
    • Feedback
    • Post-mortem
    • Outcomes
    • SM/Media coverage
    • Attendance
    • Profit
    • Experience
    • Action
    • Start early
    • Secure participation
    • Assign tasks and deadlines
    • Monitor
    • Communication
    • Use PR strategies
    • Follow up
    • Research
    • Existing events
    • Experience opportunities
    • Resources
    • Volunteers, partners
    • Targeted donors
    • Plan
    Fundraising Objectives Planning Implementation Evaluation
    • Focus on a few large fundraisers to save:
      • Time
      • Resources
      • Money
    Best Practices Less is More 8
  • Best Practices Plan Early 9
    • Set a goal
    • Identify target donors
    • Create a donor list
    • Develop timeline
    • Identify action items
    • Assign responsibilities
    • Identify opportunities for PRSSA members to get involved
    • Pursue fundraisers that provide members with :
      • PR experience
      • Networking opportunities
    Best Practices Secure Participation 10
    • Establish a relationships for future partnerships
    • Build trust
    • Send thank you notes
    Best Practices Partner with Local Companies 11
  • 12 12 Fundraising Examples
  • 13 PRSSA Kent State Social Media Conference
    • Co-hosted with Akron-area PRSA
    • Recruited “big name” sponsors
    • Formed YouToo committee
    • Targeted PR pros and students
    • Promoted event via range of media
  • PRSSA Kent State Outcomes 14
    • Sold out event
    • PRSSA members:
      • Gain PR experience
      • Learn about social media trends
      • Network with PR professionals
    • Split proceeds, earning PRSSA Kent $3,000
  • 15 PRSSA Kent State Homecoming Raffle
    • Organized raffle and auctions
    • Secured participation
      • Partner with JMC and CCI
      • Begin planning in summer
      • Network for donations
      • Follow up = success
    • Capitalized on existing events
    • Raised more than $10,000 from 2005 - 2010
    • Build relationships
    • Proceeds benefited
      • PRSSA national conference
      • Regional PRSA meetings
      • Chapter activities
      • Annual scholarship
    16 PRSSA Kent State Outcomes
  • 17
    • Capitalized on previous relationship with Comcast
    • Persuaded students to sign up for cable
    • Promoted event via social media and print materials
    PRSSA West Virginia State Comcast Xfinity Fundraiser
    • Earned $2,800
    • Funded PRSSA national conference attendance
    • Spoke to 2,000 students, 500 students signed up for cable
    • Gained presentation, social media and design experience
    18 PRSSA West Virginia State Outcomes
    • Recruited 27 members
    • Planned event four months in advance
    • Promoted event via social media
    19 PRSSA Rowan University Bid-a-date Auction
  • PRSSA Rowan University Outcomes 20
    • Earned $380 to fund PRSSA Chapter activities
    • Gained event and social media experience
  • 22 Reach Your Fundraising Goals
    • Use strategic approach
    • Focus on large fundraisers
    • Plan early
    • Secure participation and gain PR experience
    • Partner with local companies
    • Say thanks
  • 23 Share your ideas with us. Visit: http://prssakentstate.wordpress.com/ More Info? Contact [email_address]