Social Media  Explosion! Sarah Lee Director of Communications  Kalamazoo Regional Chamber of Commerce Twitter  @SarahLWLee
Social Media ROI [VIDEO]
Why is social media relevant? <ul><li>Putting your  brand/cause as a priority </li></ul><ul><li>Sense of value and  connec...
So how should we use it? <ul><li>Develop and expand a personal network  of professionals </li></ul><ul><li>Develop a compl...
What makes a good SM strategy? <ul><li>G oals </li></ul><ul><li>E xecution </li></ul><ul><li>R esponse </li></ul><ul><li>M...
G oals <ul><li>What do you hope to achieve? </li></ul><ul><ul><li>Short term  goals (3 months, etc) </li></ul></ul><ul><ul...
E xecution <ul><li>Where are you going to emphasize your efforts on? </li></ul><ul><ul><li>E.g. Growing engagement, growin...
R esponse <ul><li>How will you respond to comments or conversations? </li></ul><ul><ul><li>Message delivery times </li></u...
M easurement <ul><li>IMPORTANT! </li></ul><ul><ul><li>Builds accountability and manageable goals </li></ul></ul><ul><li>Wh...
SM Management Tools <ul><li>HootSuite.com </li></ul><ul><li>TweetDeck.com </li></ul><ul><li>CoTweet.com </li></ul>
HootSuite.com
HootSuite.com
TweetDeck.com
TweetDeck.com
CoTweet.com
CoTweet.com
CoTweet.com
Questions?
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MISHRM Social Media Presentation

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Sarah Lee's social presentation at MISHRM Leadership Conference, Lansing - May 6, 2011

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MISHRM Social Media Presentation

  1. 1. Social Media Explosion! Sarah Lee Director of Communications Kalamazoo Regional Chamber of Commerce Twitter @SarahLWLee
  2. 2. Social Media ROI [VIDEO]
  3. 3. Why is social media relevant? <ul><li>Putting your brand/cause as a priority </li></ul><ul><li>Sense of value and connection </li></ul><ul><li>Getting your message out quickly and widespread – Word of mouth online </li></ul>
  4. 4. So how should we use it? <ul><li>Develop and expand a personal network of professionals </li></ul><ul><li>Develop a complete, keyword-rich profile for your personal profile and organization profile on LinkedIn and Facebook </li></ul><ul><li>Search for potential members </li></ul><ul><li>Ask your current members to activate their networks to reach out to prospectives </li></ul>
  5. 5. What makes a good SM strategy? <ul><li>G oals </li></ul><ul><li>E xecution </li></ul><ul><li>R esponse </li></ul><ul><li>M easurement </li></ul>
  6. 6. G oals <ul><li>What do you hope to achieve? </li></ul><ul><ul><li>Short term goals (3 months, etc) </li></ul></ul><ul><ul><ul><li>E.g. grow followers to xxx amount on Twitter within 2 months </li></ul></ul></ul><ul><ul><li>Long term goals (1 year, etc) </li></ul></ul><ul><ul><ul><li>E.g. establish an engaging online community on Facebook page </li></ul></ul></ul>
  7. 7. E xecution <ul><li>Where are you going to emphasize your efforts on? </li></ul><ul><ul><li>E.g. Growing engagement, growing email list, focus only on Facebook or FB and Twitter </li></ul></ul><ul><li>What type of content and who is target audience? </li></ul><ul><ul><li>Content-rich database of materials </li></ul></ul><ul><ul><li>Reward followers/fans for helping you meet your goal </li></ul></ul>
  8. 8. R esponse <ul><li>How will you respond to comments or conversations? </li></ul><ul><ul><li>Message delivery times </li></ul></ul><ul><ul><li>Acceptable response time (At the latest within 48 hours) </li></ul></ul><ul><ul><li>Relationship and rapport building </li></ul></ul><ul><ul><li>Negative responses </li></ul></ul><ul><li>How do you keep them coming back? </li></ul>
  9. 9. M easurement <ul><li>IMPORTANT! </li></ul><ul><ul><li>Builds accountability and manageable goals </li></ul></ul><ul><li>What are people saying about your organization/brand? </li></ul><ul><li>Analytics – Quantitative & Qualitative </li></ul><ul><li>Pick appropriate measurement for your specific goal </li></ul>
  10. 10. SM Management Tools <ul><li>HootSuite.com </li></ul><ul><li>TweetDeck.com </li></ul><ul><li>CoTweet.com </li></ul>
  11. 11. HootSuite.com
  12. 12. HootSuite.com
  13. 13. TweetDeck.com
  14. 14. TweetDeck.com
  15. 15. CoTweet.com
  16. 16. CoTweet.com
  17. 17. CoTweet.com
  18. 18. Questions?
  19. 19. <ul><li>Thank you for your attention! </li></ul>More questions? You can reach me at: Email slee@kazoochamber.com Twitter @SarahLWLee LinkedIn http://www.linkedin.com/in/sarahlwlee Download Presentation & Reading Resources At: xxxxxxxxxxxxxxxxxx

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