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MISHRM Social Media Presentation

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Sarah Lee's social presentation at MISHRM Leadership Conference, Lansing - May 6, 2011

Sarah Lee's social presentation at MISHRM Leadership Conference, Lansing - May 6, 2011

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    MISHRM Social Media Presentation MISHRM Social Media Presentation Presentation Transcript

    • Social Media Explosion! Sarah Lee Director of Communications Kalamazoo Regional Chamber of Commerce Twitter @SarahLWLee
    • Social Media ROI [VIDEO]
    • Why is social media relevant?
      • Putting your brand/cause as a priority
      • Sense of value and connection
      • Getting your message out quickly and widespread – Word of mouth online
    • So how should we use it?
      • Develop and expand a personal network of professionals
      • Develop a complete, keyword-rich profile for your personal profile and organization profile on LinkedIn and Facebook
      • Search for potential members
      • Ask your current members to activate their networks to reach out to prospectives
    • What makes a good SM strategy?
      • G oals
      • E xecution
      • R esponse
      • M easurement
    • G oals
      • What do you hope to achieve?
        • Short term goals (3 months, etc)
          • E.g. grow followers to xxx amount on Twitter within 2 months
        • Long term goals (1 year, etc)
          • E.g. establish an engaging online community on Facebook page
    • E xecution
      • Where are you going to emphasize your efforts on?
        • E.g. Growing engagement, growing email list, focus only on Facebook or FB and Twitter
      • What type of content and who is target audience?
        • Content-rich database of materials
        • Reward followers/fans for helping you meet your goal
    • R esponse
      • How will you respond to comments or conversations?
        • Message delivery times
        • Acceptable response time (At the latest within 48 hours)
        • Relationship and rapport building
        • Negative responses
      • How do you keep them coming back?
    • M easurement
      • IMPORTANT!
        • Builds accountability and manageable goals
      • What are people saying about your organization/brand?
      • Analytics – Quantitative & Qualitative
      • Pick appropriate measurement for your specific goal
    • SM Management Tools
      • HootSuite.com
      • TweetDeck.com
      • CoTweet.com
    • HootSuite.com
    • HootSuite.com
    • TweetDeck.com
    • TweetDeck.com
    • CoTweet.com
    • CoTweet.com
    • CoTweet.com
    • Questions?
      • Thank you for your attention!
      More questions? You can reach me at: Email slee@kazoochamber.com Twitter @SarahLWLee LinkedIn http://www.linkedin.com/in/sarahlwlee Download Presentation & Reading Resources At: xxxxxxxxxxxxxxxxxx