June/July 2009 Issue:
-Outreach and Events
-Connect and Contacts
Dear Friends of the USA National Pavilion:
We have gained new momentum from the Obama Administration's appointment of a
Commissioner General, more champions at the State and Commerce Departments,
and the addition of new sponsors and a strategic partner.
Thank you for supporting the Pavilion as we rise to the challenge.
Ellen R. Eliasoph, Co-President
Nick Winslow, Co-President
Ambassador Frank Lavin, Steering Committee Chairman
U.S. Commissioner General Jose Villarreal to Represent the United States at the
World Expo Shanghai 2010
Secretary Clinton and Commissioner General Villarreal
Jose H. Villarreal has been named as U.S. Commissioner General of Section of the
1 of 5
United States Exhibition to World Expo Shanghai 2010. Commissioner General
Villarreal will head United States participation. He is responsible for oversight of the
U.S. Pavilion. In addition, he is the official U.S government representative to the
Government of China on issues relating to World Expo Shanghai 2010.
The Commissioner General is an attorney in San Antonio, Texas with a distinguished
background in law, business, and the non-governmental sectors. He currently serves
as a senior advisor to the law firm Akin Gump Strauss Hauer & Feld. He also serves
on a number of private and non-profit corporate boards.
Co-President Nick Winslow stated, "Commissioner Villarreal brings unique experiences
and ideas to the USA National Pavilion. We could not be more pleased by his
The Pavilion's Sponsor List Grows
Ms. Indra Nooyi, Chairman and CEO of PepsiCo, and Ms. Ellen Eliasoph, Co-President
of the USA National Pavilion signed a Global Partnership agreement between PepsiCo
and the USA Pavilion.
The USA National Pavilion is proud to stand with our sponsors to showcase how they
play a role in fulfilling the Expo theme of creating a 'Better City and Better Life'.
Sponsors include: GE, PepsiCo, Golden Eagle International Group, Yum!
Brands, Inc., Dell, Cargill, US-China Education, Science & Culture Association,
Strategic Partners include: Committee of 100
Below are recent highlights (chronologically):
• Yum! Brands Inc., the owner and operator of many world-famous fast-food
brands, including KFC and Pizza Hut, joined as a Founding Sponsor of the
USA National Pavilion. Yum! Brands, Inc. is the first food and restaurant
sponsor of the Pavilion and will showcase its commitment to the China
• Golden Eagle International Group, under the leadership of its Chairman
and CEO Mr. H. Roger Wang, joined the USA National Pavilion effort as a
Founding Partner. Known for its high-end department stores across China,
Golden Eagle International Group will emphasize its promotion of American
brands and commitment to corporate social responsibility.
• Cargill, an international producer and marketer of food, agricultural financial
and industrial products and services, joined the USA National Pavilion as a
Pavilion Partner. Cargill will highlight how sustainable agriculture and
advancements in food safety contribute to better lives. Under the leadership
of Cargill China President Norwell Coquillard, Cargill will highlight
contributions to a better life in the countryside as well as cities.
• Committee of 100 (C-100), a national non-partisan organization composed of
American citizens of Chinese descent, joined the USA National Pavilion as a
2 of 5
Strategic Partner. Under the leadership of Chairman John S. Chen, C-100
will assist with fundraising and the 'Success of the Chinese in America' exhibit.
• PepsiCo, makers of Pepsi-Cola, Gatorade, Tropicana, Quaker Oats, and Frito
Lay, joined the USA National Pavilion in the highest tier of sponsorship, Global
Partner. PepsiCo Chairman and CEO Indra Nooyi personally signed the
agreement for PepsiCo to become the Exclusive Non-Alcoholic Beverages
and Snack Foods Partner of the Pavilion. Ms. Nooyi outlined how the
Pavilion's sustainability theme complements Pepsi's work in China with 'green'
plants, healthy food for Chinese tastes, and sustainable agriculture.
Secretary Clinton Names A-Team to Support Pavilion
Secretary Hillary Rodham Clinton named two experienced Washington insiders at
the State Department to help spur the USA Pavilion team efforts. On June 18, 2009,
Ambassador Elizabeth F. Bagley was sworn-in as Special Representative for Global
Partnerships in the Office of the Secretary of State. Ambassador Bagley will
spearhead public private partnership efforts at the State Department. She formerly
served as Ambassador to Portugal and Senate liaison for NATO Enlargement.
Secretary Clinton also named Kris M. Balderston to serve as Managing Director of the
Global Partnership Initiative and the Deputy Special Representative. Most recently,
Ms. Balderston served as Deputy Chief of Staff to Secretary Clinton in her United
States Senate office.
Ambassador Bagley has become an important champion of the USA Pavilion. In her
swearing in remarks, she stated: "To start, we will bring together the most forward-
thinking U.S. companies at the Shanghai Expo's U.S. Pavilion to highlight state-of-the-
art technologies and best practices in sustainable design and operation. In Shanghai,
we will showcase America's very best to over 70 M visitors at this historic event, a true
win/win for U.S. companies in China."
OUTREACH AND EVENTS
Commerce Department Joins Outreach Efforts
Secretary of Commerce Gary Locke directed outreach efforts to U.S. trade
associations in June 2009. Secretary Locke highlighted the importance of U.S.
participation in the Shanghai World Expo and the role of the USA National Pavilion.
Thank you Mr. Secretary!
Congressional Resolution Introduced to Support U.S. Participation
Representative Alcee Hastings (FL-23) introduced H. Res. 509 on June 4, 2009 to
encourage the U.S. to fully participate in the Shanghai Expo in 2010. Representatives
Michael Honda (CA-15), Madeleine Bordallo (Guam), Alan Grayson (FL-8), and
Betty McCollum (MN-4) joined as co-sponsors. The resolution has been referred to
the United States House Committee on Foreign Affairs.
Outreach Meetings Held in New York and DC
The USA National Pavilion team traveled to New York, NY and Washington, DC for
special outreach meetings in June 2009. The meetings included Founding Sponsor
GE, and the Committee of 100, members of the U.S. Chamber of Commerce,
interested companies and organizations, and trade associations.
Brand Experience Planning Underway
In June 2009, Greg Lombardo, BRC Imagination Arts' Director of Brand
Development, began strategy meetings with sponsors to incorporate their technologies
and brands into the USA National Pavilion experience.
3 of 5
CONNECT AND CONTACTS
Three Reasons to Join
1. Connect directly with upwardly mobile consumers in one of the world's largest and
fastest growing markets through participation in the USA National Pavilion.
2. Introduce your company to visitors at what is expected to be the largest event in
human history with over 70 M attendees, 95% of whom will be from Mainland China.
3. Demonstrate your company's commitment to corporate social responsibility in China.
Felix T. Wong
Director, Partnerships and International Marketing
Office: (86) 21 6279 7119, ext. 5660
Mobile: (86) 135 0188 2044
Director, Sponsorship Sales
Office: (86) 136 0182 2938
Contacts (United States)
Managing Director, Marketing and Sponsorships
Office: (1) 714 773 0165
Mobile: (1) 714 273 5111
Office: (1) 626 355 3515
Questions, Comments, and Value-in-Kind Offers:
Our partners can connect with the USA National Pavilion on Linked In with the official
"USA Pavilion 2010" group found at www.linkedin.com.
To receive the USA Pavilion Update, email firstname.lastname@example.org.
4 of 5