Pavilion Update

                                                                                       June/July 2009 Is...
United States Exhibition to World Expo Shanghai 2010. Commissioner General
Villarreal will head United States participatio...
Strategic Partner. Under the leadership of Chairman John S. Chen, C-100
         will assist with fundraising and the 'Suc...

Three Reasons to Join

1. Connect directly with upwardly mobile consumers in one of the world's larg...
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Usa Pavilion Update July 7 2009 edition


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Usa Pavilion Update July 7 2009 edition

  1. 1. Pavilion Update June/July 2009 Issue: - News -Outreach and Events -Connect and Contacts Dear Friends of the USA National Pavilion: We have gained new momentum from the Obama Administration's appointment of a Commissioner General, more champions at the State and Commerce Departments, and the addition of new sponsors and a strategic partner. Thank you for supporting the Pavilion as we rise to the challenge. Ellen R. Eliasoph, Co-President Nick Winslow, Co-President Ambassador Frank Lavin, Steering Committee Chairman NEWS U.S. Commissioner General Jose Villarreal to Represent the United States at the World Expo Shanghai 2010 Secretary Clinton and Commissioner General Villarreal Jose H. Villarreal has been named as U.S. Commissioner General of Section of the 1 of 5
  2. 2. United States Exhibition to World Expo Shanghai 2010. Commissioner General Villarreal will head United States participation. He is responsible for oversight of the U.S. Pavilion. In addition, he is the official U.S government representative to the Government of China on issues relating to World Expo Shanghai 2010. The Commissioner General is an attorney in San Antonio, Texas with a distinguished background in law, business, and the non-governmental sectors. He currently serves as a senior advisor to the law firm Akin Gump Strauss Hauer & Feld. He also serves on a number of private and non-profit corporate boards. Co-President Nick Winslow stated, "Commissioner Villarreal brings unique experiences and ideas to the USA National Pavilion. We could not be more pleased by his appointment." The Pavilion's Sponsor List Grows Ms. Indra Nooyi, Chairman and CEO of PepsiCo, and Ms. Ellen Eliasoph, Co-President of the USA National Pavilion signed a Global Partnership agreement between PepsiCo and the USA Pavilion. The USA National Pavilion is proud to stand with our sponsors to showcase how they play a role in fulfilling the Expo theme of creating a 'Better City and Better Life'. Sponsors include: GE, PepsiCo, Golden Eagle International Group, Yum! Brands, Inc., Dell, Cargill, US-China Education, Science & Culture Association, and 3M. Strategic Partners include: Committee of 100 Below are recent highlights (chronologically): • Yum! Brands Inc., the owner and operator of many world-famous fast-food brands, including KFC and Pizza Hut, joined as a Founding Sponsor of the USA National Pavilion. Yum! Brands, Inc. is the first food and restaurant sponsor of the Pavilion and will showcase its commitment to the China market. • Golden Eagle International Group, under the leadership of its Chairman and CEO Mr. H. Roger Wang, joined the USA National Pavilion effort as a Founding Partner. Known for its high-end department stores across China, Golden Eagle International Group will emphasize its promotion of American brands and commitment to corporate social responsibility. • Cargill, an international producer and marketer of food, agricultural financial and industrial products and services, joined the USA National Pavilion as a Pavilion Partner. Cargill will highlight how sustainable agriculture and advancements in food safety contribute to better lives. Under the leadership of Cargill China President Norwell Coquillard, Cargill will highlight contributions to a better life in the countryside as well as cities. • Committee of 100 (C-100), a national non-partisan organization composed of American citizens of Chinese descent, joined the USA National Pavilion as a 2 of 5
  3. 3. Strategic Partner. Under the leadership of Chairman John S. Chen, C-100 will assist with fundraising and the 'Success of the Chinese in America' exhibit. • PepsiCo, makers of Pepsi-Cola, Gatorade, Tropicana, Quaker Oats, and Frito Lay, joined the USA National Pavilion in the highest tier of sponsorship, Global Partner. PepsiCo Chairman and CEO Indra Nooyi personally signed the agreement for PepsiCo to become the Exclusive Non-Alcoholic Beverages and Snack Foods Partner of the Pavilion. Ms. Nooyi outlined how the Pavilion's sustainability theme complements Pepsi's work in China with 'green' plants, healthy food for Chinese tastes, and sustainable agriculture. Secretary Clinton Names A-Team to Support Pavilion Secretary Hillary Rodham Clinton named two experienced Washington insiders at the State Department to help spur the USA Pavilion team efforts. On June 18, 2009, Ambassador Elizabeth F. Bagley was sworn-in as Special Representative for Global Partnerships in the Office of the Secretary of State. Ambassador Bagley will spearhead public private partnership efforts at the State Department. She formerly served as Ambassador to Portugal and Senate liaison for NATO Enlargement. Secretary Clinton also named Kris M. Balderston to serve as Managing Director of the Global Partnership Initiative and the Deputy Special Representative. Most recently, Ms. Balderston served as Deputy Chief of Staff to Secretary Clinton in her United States Senate office. Ambassador Bagley has become an important champion of the USA Pavilion. In her swearing in remarks, she stated: "To start, we will bring together the most forward- thinking U.S. companies at the Shanghai Expo's U.S. Pavilion to highlight state-of-the- art technologies and best practices in sustainable design and operation. In Shanghai, we will showcase America's very best to over 70 M visitors at this historic event, a true win/win for U.S. companies in China." OUTREACH AND EVENTS Commerce Department Joins Outreach Efforts Secretary of Commerce Gary Locke directed outreach efforts to U.S. trade associations in June 2009. Secretary Locke highlighted the importance of U.S. participation in the Shanghai World Expo and the role of the USA National Pavilion. Thank you Mr. Secretary! Congressional Resolution Introduced to Support U.S. Participation Representative Alcee Hastings (FL-23) introduced H. Res. 509 on June 4, 2009 to encourage the U.S. to fully participate in the Shanghai Expo in 2010. Representatives Michael Honda (CA-15), Madeleine Bordallo (Guam), Alan Grayson (FL-8), and Betty McCollum (MN-4) joined as co-sponsors. The resolution has been referred to the United States House Committee on Foreign Affairs. Outreach Meetings Held in New York and DC The USA National Pavilion team traveled to New York, NY and Washington, DC for special outreach meetings in June 2009. The meetings included Founding Sponsor GE, and the Committee of 100, members of the U.S. Chamber of Commerce, interested companies and organizations, and trade associations. Brand Experience Planning Underway In June 2009, Greg Lombardo, BRC Imagination Arts' Director of Brand Development, began strategy meetings with sponsors to incorporate their technologies and brands into the USA National Pavilion experience. 3 of 5
  4. 4. CONNECT AND CONTACTS Three Reasons to Join 1. Connect directly with upwardly mobile consumers in one of the world's largest and fastest growing markets through participation in the USA National Pavilion. 2. Introduce your company to visitors at what is expected to be the largest event in human history with over 70 M attendees, 95% of whom will be from Mainland China. 3. Demonstrate your company's commitment to corporate social responsibility in China. Contacts (China) Felix T. Wong Director, Partnerships and International Marketing Office: (86) 21 6279 7119, ext. 5660 Mobile: (86) 135 0188 2044 Dan Whitaker Director, Sponsorship Sales Office: (86) 136 0182 2938 Skype: dan.whitaker22 Contacts (United States) Norm Elder Managing Director, Marketing and Sponsorships Office: (1) 714 773 0165 Mobile: (1) 714 273 5111 Jim Garber Director, Sponsorships Office: (1) 626 355 3515 Questions, Comments, and Value-in-Kind Offers: Connect: Our partners can connect with the USA National Pavilion on Linked In with the official "USA Pavilion 2010" group found at To receive the USA Pavilion Update, email 4 of 5