Your SlideShare is downloading. ×
  • Like
Promoting your business visually via instagram
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Promoting your business visually via instagram


How to use Instagram to promote your business. Tips and tactics on how you can be using the social media app Instgram to promote your business online as well as setting up the app and your account.

How to use Instagram to promote your business. Tips and tactics on how you can be using the social media app Instgram to promote your business online as well as setting up the app and your account.

Published in Marketing , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. #mymoTraining @mymoTraining Promoting your Business visually via Instagram Please post your questions throughout
  • 2. #mymoTraining @mymoTraining What we’ll cover in this Instagram Hangout • • What is Instagram Setting up your Instagram account • Important features • Instagram Video • Top Strategy tips
  • 3. #mymoTraining @mymoTraining ‘Instagram is a fast, beautiful and fun way to share your life’ • Instagram is a photo and video sharing service which requires a smart phone app • All photo’s must be cropped into a square and they can be filtered and rotated. • It supports sharing to other networks • You have the options to add hashtags and captions • You can ‘follow’, ‘mention’ and ‘like’ on it.
  • 4. #mymoTraining @mymoTraining Stats • 100 million monthly active users • 40 million photos per day • 8500 likes per second • 1000 comments per second
  • 5. #mymoTraining @mymoTraining Setting up your account • There is no specific ‘business’ account for Instagram. If you already have the app just log out of your personal profile and create a new account for your business • When you are viewing your profile you can log out by clicking the cog on the top right hand corner of the screen • Once you have logged out you can create a new account for your business using your company name. • You cannot have spaces in your user name • If you don’t already have Instagram on your phone you will need to download the app first
  • 6. #mymoTraining @mymoTraining What next? 1. Take a picture or video 2. Choose a filter to transform it’s look and feel 3. Give the photo a caption using hashtags 4. Post the photo to Instagram or other platforms such as Facebook, Twitter and Tumblr.
  • 7. #mymoTraining @mymoTraining Important features Photo Map • This is an important and useful feature as it puts your business on the map. It allows you to show where you have taken your photo. This can be used to promote your business name. • E.g. We tag our photos as being taken from Business Training Made • You have the option to do this when writing your photo/video caption. Just select add to photo map and name your location in the search bar. • If your location doesn’t already exist you can create a custom one
  • 8. #mymoTraining @mymoTraining
  • 9. #mymoTraining @mymoTraining Tagging • You also have the option of tagging people in your photos • This encourages engagement and let’s others know more about you • Select the ‘add people’ option after you are given the option to add a caption to your image. • Click the person on the picture who you are tagging • Search for the name your want to tag • Similar to tagging someone on Facebook
  • 10. #mymoTraining @mymoTraining Hashtags • Hastags allow all you to find your followers and share your photos with more people Tips • Be specific – The more specific you are the easier it will be for others to see your pictures as your hashtag will be added to that targeted page • Be relevant – Relevant hashtags will attract new followers and people who take a genuine interest in your business • Be observant – Pay attention to hashtags that other similar industries and businesses use. You might discover a popular hashtag you had never thought of.
  • 11. #mymoTraining @mymoTraining
  • 12. #mymoTraining @mymoTraining
  • 13. #mymoTraining @mymoTraining Instagram video To record a video: 1. Tap at the bottom of the app to switch from either camera to video 2. Press and hold the camera button to start recording 3. Lift your finger off the button when you wish to stop recording 4. Tap next to beautify your video by adding a filter 5. Then go on to share your video
  • 14. #mymoTraining @mymoTraining Instagram video features • Editing – You can delete unwanted past frames by clicking the arrow with a cross • Length – Instagram offers 15 seconds of video twice as long as Vine! • Tap to focus – When you are filming you can tap the screen to focus on the center point of your video • Choose the thumbnail image – You have the option to select the best image from the film. This is an important feature as it gives the first impression of your video. • Filters – There are a choice of 13 filters to choose from
  • 15. #mymoTraining @mymoTraining
  • 16. #mymoTraining @mymoTraining How you can use Instagram video • Video testimonials • Insights to your office/business • Announcement of new products and services • Answering FAQ’s • Recording important events
  • 17. #mymoTraining Top Strategy Tips @mymoTraining • Balance fun images with pictures from your business • Cross –post your images to your Facebook Page with a hashtag • Embed Instagram video in your blog or website • Follow your followers back • Showcase photos of employees
  • 18. #mymoTraining @mymoTraining • Use Statigram to find other brands and hashtags that relate to your brand and follow them • Expose something new – e.g. share photos of a broadcast that is just about to happen • Capture important moments for your company and share with your followers so they feel included • Reward your followers, give them a reason to follow you by running competitions with your photos
  • 19. #mymoTraining @mymoTraining ? ? Questions ? ?
  • 20. Follow us on Instagram @businesstrainingmadesimple
  • 21. Follow us for hints & tips, current Social Media news and course information @mymoTraining #mymoTraining +BusinesstrainingmadesimpleCoUk