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Promoting your Business visually via
Instagram

Please post your questions throughout
www.bus...
#mymoTraining
@mymoTraining
What we’ll cover in this Instagram Hangout

•
•

What is Instagram

Setting up your Instagram ...
#mymoTraining
@mymoTraining

‘Instagram is a fast, beautiful and fun way to share your life’

•

Instagram is a photo and ...
#mymoTraining
@mymoTraining

Stats

•

100 million monthly active users

•

40 million photos per day

•

8500 likes per s...
#mymoTraining
@mymoTraining
Setting up your account
•

There is no specific ‘business’ account for Instagram. If you alrea...
#mymoTraining
@mymoTraining
What next?
1. Take a picture or video

2. Choose a filter to transform it’s look and feel

3. ...
#mymoTraining
@mymoTraining
Important features
Photo Map
•

This is an important and useful feature as it puts your busine...
#mymoTraining
@mymoTraining

www.businesstrainingmadesimple.co.uk
#mymoTraining
@mymoTraining
Tagging
•

You also have the option of tagging people in your photos

•

This encourages engag...
#mymoTraining
@mymoTraining
Hashtags
•

Hastags allow all you to find your followers and share your photos with
more peopl...
#mymoTraining
@mymoTraining

www.businesstrainingmadesimple.co.uk
#mymoTraining
@mymoTraining

www.businesstrainingmadesimple.co.uk
#mymoTraining
@mymoTraining
Instagram video

To record a video:

1. Tap at the bottom of the app to switch from either
cam...
#mymoTraining
@mymoTraining
Instagram video features

•

Editing – You can delete unwanted past frames by clicking the arr...
#mymoTraining
@mymoTraining
#mymoTraining
@mymoTraining
How you can use Instagram video
•

Video testimonials

•

Insights to your office/business

•
...
#mymoTraining
Top Strategy Tips

@mymoTraining

•

Balance fun images with pictures from your business

•

Cross –post you...
#mymoTraining
@mymoTraining

•

Use Statigram to find other brands and hashtags that relate to your brand
and follow them
...
#mymoTraining
@mymoTraining

?

?

Questions
?

www.businesstrainingmadesimple.co.uk

?
Follow us on Instagram
@businesstrainingmadesimple

www.businesstrainingmadesimple.co.uk
Follow us for hints & tips, current Social
Media news and course information
@mymoTraining
#mymoTraining
LinkedIn.com/comp...
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Promoting your business visually via instagram

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How to use Instagram to promote your business. Tips and tactics on how you can be using the social media app Instgram to promote your business online as well as setting up the app and your account.

Published in: Marketing, Technology, Business
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  • Fantastic Presentation!! Nicely written and easily understandable. Thanks for sharing such nice information about Instagram. You can also consider Instagram marketing services to gain popularity over Instagram. For example you may Buy Insta followers from http://goo.gl/KpEVDZ to boost your profile visibility. I have tried it.... Now it's your turn.
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Transcript of "Promoting your business visually via instagram"

  1. 1. #mymoTraining @mymoTraining Promoting your Business visually via Instagram Please post your questions throughout www.businesstrainingmadesimple.co.uk
  2. 2. #mymoTraining @mymoTraining What we’ll cover in this Instagram Hangout • • What is Instagram Setting up your Instagram account • Important features • Instagram Video • Top Strategy tips www.businesstrainingmadesimple.co.uk
  3. 3. #mymoTraining @mymoTraining ‘Instagram is a fast, beautiful and fun way to share your life’ • Instagram is a photo and video sharing service which requires a smart phone app • All photo’s must be cropped into a square and they can be filtered and rotated. • It supports sharing to other networks • You have the options to add hashtags and captions • You can ‘follow’, ‘mention’ and ‘like’ on it. www.businesstrainingmadesimple.co.uk
  4. 4. #mymoTraining @mymoTraining Stats • 100 million monthly active users • 40 million photos per day • 8500 likes per second • 1000 comments per second www.businesstrainingmadesimple.co.uk
  5. 5. #mymoTraining @mymoTraining Setting up your account • There is no specific ‘business’ account for Instagram. If you already have the app just log out of your personal profile and create a new account for your business • When you are viewing your profile you can log out by clicking the cog on the top right hand corner of the screen • Once you have logged out you can create a new account for your business using your company name. • You cannot have spaces in your user name • If you don’t already have Instagram on your phone you will need to download the app first www.businesstrainingmadesimple.co.uk
  6. 6. #mymoTraining @mymoTraining What next? 1. Take a picture or video 2. Choose a filter to transform it’s look and feel 3. Give the photo a caption using hashtags 4. Post the photo to Instagram or other platforms such as Facebook, Twitter and Tumblr. www.businesstrainingmadesimple.co.uk
  7. 7. #mymoTraining @mymoTraining Important features Photo Map • This is an important and useful feature as it puts your business on the map. It allows you to show where you have taken your photo. This can be used to promote your business name. • E.g. We tag our photos as being taken from Business Training Made • You have the option to do this when writing your photo/video caption. Just select add to photo map and name your location in the search bar. • If your location doesn’t already exist you can create a custom one www.businesstrainingmadesimple.co.uk
  8. 8. #mymoTraining @mymoTraining www.businesstrainingmadesimple.co.uk
  9. 9. #mymoTraining @mymoTraining Tagging • You also have the option of tagging people in your photos • This encourages engagement and let’s others know more about you • Select the ‘add people’ option after you are given the option to add a caption to your image. • Click the person on the picture who you are tagging • Search for the name your want to tag • Similar to tagging someone on Facebook
  10. 10. #mymoTraining @mymoTraining Hashtags • Hastags allow all you to find your followers and share your photos with more people Tips • Be specific – The more specific you are the easier it will be for others to see your pictures as your hashtag will be added to that targeted page • Be relevant – Relevant hashtags will attract new followers and people who take a genuine interest in your business • Be observant – Pay attention to hashtags that other similar industries and businesses use. You might discover a popular hashtag you had never thought of. www.businesstrainingmadesimple.co.uk
  11. 11. #mymoTraining @mymoTraining www.businesstrainingmadesimple.co.uk
  12. 12. #mymoTraining @mymoTraining www.businesstrainingmadesimple.co.uk
  13. 13. #mymoTraining @mymoTraining Instagram video To record a video: 1. Tap at the bottom of the app to switch from either camera to video 2. Press and hold the camera button to start recording 3. Lift your finger off the button when you wish to stop recording 4. Tap next to beautify your video by adding a filter 5. Then go on to share your video www.businesstrainingmadesimple.co.uk
  14. 14. #mymoTraining @mymoTraining Instagram video features • Editing – You can delete unwanted past frames by clicking the arrow with a cross • Length – Instagram offers 15 seconds of video twice as long as Vine! • Tap to focus – When you are filming you can tap the screen to focus on the center point of your video • Choose the thumbnail image – You have the option to select the best image from the film. This is an important feature as it gives the first impression of your video. • Filters – There are a choice of 13 filters to choose from www.businesstrainingmadesimple.co.uk
  15. 15. #mymoTraining @mymoTraining
  16. 16. #mymoTraining @mymoTraining How you can use Instagram video • Video testimonials • Insights to your office/business • Announcement of new products and services • Answering FAQ’s • Recording important events www.businesstrainingmadesimple.co.uk
  17. 17. #mymoTraining Top Strategy Tips @mymoTraining • Balance fun images with pictures from your business • Cross –post your images to your Facebook Page with a hashtag • Embed Instagram video in your blog or website • Follow your followers back • Showcase photos of employees www.businesstrainingmadesimple.co.uk
  18. 18. #mymoTraining @mymoTraining • Use Statigram to find other brands and hashtags that relate to your brand and follow them • Expose something new – e.g. share photos of a broadcast that is just about to happen • Capture important moments for your company and share with your followers so they feel included • Reward your followers, give them a reason to follow you by running competitions with your photos www.businesstrainingmadesimple.co.uk
  19. 19. #mymoTraining @mymoTraining ? ? Questions ? www.businesstrainingmadesimple.co.uk ?
  20. 20. Follow us on Instagram @businesstrainingmadesimple www.businesstrainingmadesimple.co.uk
  21. 21. Follow us for hints & tips, current Social Media news and course information @mymoTraining #mymoTraining LinkedIn.com/company/Business-TrainingMade-Simple Facebook.com/madesimplegroup Google.com/ +BusinesstrainingmadesimpleCoUk http://www.pinterest.com/mymotraining/ www.businesstrainingmadesimple.co.uk
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