www.businesstrainingmadesimple.co.uk
@GetTrainedUK
Please post your questions throughout
Public and in-house Training Cour...
Summary
www.businesstrainingmadesimple.co.uk
1. Boards
2. Pin descriptions
3. What to Pin
4. Widgets
5. Engage
6. Analyse
...
Stats
www.businesstrainingmadesimple.co.uk
• 1/3 of US women now use Pinterest
• 40% of women who use the platform are age...
Boards
• Keep your boards and board names specific.
E.g. Rather than having 1 board called ‘Social Media Tips’ have multip...
• Fill your boards.
Add at least 5 Pins to each board to make them look complete
Full board Empty board
www.businesstraini...
• Create a ‘Top Pins’ board
This tells people your most popular Pins and will encourage them to Pin them
www.businesstrain...
• Choose the right cover image for your board
Entice users by using eye-catching cover imagery
www.businesstrainingmadesim...
• Think about creating a ‘Group Board’
A group board is a board where you and others that you
invite can adds Pins to.
www...
Pin Descriptions
• Provide context
Why you liked the image,
what idea does it represents,
what tips you have to go
along w...
• Link to your website
You can add live links to the
captions, just copy and paste
the URL in. Adding a link to a
Pin’s de...
• Include a call to action
Research has shown that
including a call to action shows
an 80 % increase in engagment.
•Read m...
• Use keywords and hashtags
Using keywords in your description
where appropriate can increase the
chance of your Pins bein...
What to Pin
• Long tall images
Research shows that tall
images get Pinned more
frequently and drive more
traffic when comp...
• A range of content from other social media sites
You can embed content
from other sites such as
videos from YouTube and
...
• Repin old content
Don’t be afraid to repin old content onto other
boards if they are relevant.
This will increase the ch...
Widgets
• Get ‘Pin it’ buttons on your website. If you have a Wordpress blog
you can download a plugin that will put all t...
Engage
• Don’t forget to reply to comments just like you would on
any other social media platform.
• Like and repin back t...
Analyse
• Use Pinterest Analytics
Use Pinterest Analytics to track which Pins are more popular. Learn from
this informatio...
Inspiration
@GetTrainedUK
Questions
www.businesstrainingmadesimple.co.uk
@GetTrainedUK
Upcoming Hangouts and Courses
• Next Hangout – LinkedIn and Lead
Generation on the 1st May
• Coming soon (May) Pinterest a...
Follow us on Pinterest
www.pinterest.com/GetTrainedUK
Follow us for hints & tips, current Social
Media news and training information
@GetTrainedUK
LinkedIn.com/company/Made-Sim...
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How you can use Pinterest for your business

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How you can use Pinterest for your business

  1. 1. www.businesstrainingmadesimple.co.uk @GetTrainedUK Please post your questions throughout Public and in-house Training Courses - for any size business with a web presence - Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics. for business
  2. 2. Summary www.businesstrainingmadesimple.co.uk 1. Boards 2. Pin descriptions 3. What to Pin 4. Widgets 5. Engage 6. Analyse 7. Inspiration @GetTrainedUK
  3. 3. Stats www.businesstrainingmadesimple.co.uk • 1/3 of US women now use Pinterest • 40% of women who use the platform are aged between 25 and 45 • Only 8% of US men use the platform • Pinterest drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined @GetTrainedUK
  4. 4. Boards • Keep your boards and board names specific. E.g. Rather than having 1 board called ‘Social Media Tips’ have multiple boards about the specific platforms www.businesstrainingmadesimple.co.uk @GetTrainedUK
  5. 5. • Fill your boards. Add at least 5 Pins to each board to make them look complete Full board Empty board www.businesstrainingmadesimple.co.uk @GetTrainedUK
  6. 6. • Create a ‘Top Pins’ board This tells people your most popular Pins and will encourage them to Pin them www.businesstrainingmadesimple.co.uk @GetTrainedUK
  7. 7. • Choose the right cover image for your board Entice users by using eye-catching cover imagery www.businesstrainingmadesimple.co.uk @GetTrainedUK
  8. 8. • Think about creating a ‘Group Board’ A group board is a board where you and others that you invite can adds Pins to. www.businesstrainingmadesimple.co.uk @GetTrainedUK
  9. 9. Pin Descriptions • Provide context Why you liked the image, what idea does it represents, what tips you have to go along with it, additional information related to the image. www.businesstrainingmadesimple.co.uk @GetTrainedUK
  10. 10. • Link to your website You can add live links to the captions, just copy and paste the URL in. Adding a link to a Pin’s description encourages people to click through to your website www.businesstrainingmadesimple.co.uk @GetTrainedUK
  11. 11. • Include a call to action Research has shown that including a call to action shows an 80 % increase in engagment. •Read more ways to here… •For more information click here… •Sign up here… •Get a free quote… •Watch a video… •Learn more… www.businesstrainingmadesimple.co.uk @GetTrainedUK
  12. 12. • Use keywords and hashtags Using keywords in your description where appropriate can increase the chance of your Pins being discovered www.businesstrainingmadesimple.co.uk @GetTrainedUK
  13. 13. What to Pin • Long tall images Research shows that tall images get Pinned more frequently and drive more traffic when compared with short images. Infographics of this shape are very popular www.businesstrainingmadesimple.co.uk @GetTrainedUK
  14. 14. • A range of content from other social media sites You can embed content from other sites such as videos from YouTube and slides shows from SlideShare Just embed the code into the description box www.businesstrainingmadesimple.co.uk @GetTrainedUK
  15. 15. • Repin old content Don’t be afraid to repin old content onto other boards if they are relevant. This will increase the chance of them getting Pinned again. www.businesstrainingmadesimple.co.uk @GetTrainedUK
  16. 16. Widgets • Get ‘Pin it’ buttons on your website. If you have a Wordpress blog you can download a plugin that will put all the social sharing widgets next to each of your blog posts. E.g. ‘Really simple Facebook Twitter share buttons’ • Install a ‘Pin it’ button in your browser. This will allow you to Pin content easily when browsing the internet https://help.pinterest.com/ www.businesstrainingmadesimple.co.uk @GetTrainedUK
  17. 17. Engage • Don’t forget to reply to comments just like you would on any other social media platform. • Like and repin back to people who like and repin your content. www.businesstrainingmadesimple.co.uk @GetTrainedUK
  18. 18. Analyse • Use Pinterest Analytics Use Pinterest Analytics to track which Pins are more popular. Learn from this information and use it to plan your future Pins. www.businesstrainingmadesimple.co.uk @GetTrainedUK
  19. 19. Inspiration @GetTrainedUK
  20. 20. Questions www.businesstrainingmadesimple.co.uk @GetTrainedUK
  21. 21. Upcoming Hangouts and Courses • Next Hangout – LinkedIn and Lead Generation on the 1st May • Coming soon (May) Pinterest and Instagram half day course • Digital Content - 15th April • Social Media for Business – 23rd April • Facebook for Business – 24th April www.businesstrainingmadesimple.co.uk
  22. 22. Follow us on Pinterest www.pinterest.com/GetTrainedUK
  23. 23. Follow us for hints & tips, current Social Media news and training information @GetTrainedUK LinkedIn.com/company/Made-Simple-Group Facebook.com/madesimplegroup Google.com/+BusinesstrainingmadesimpleCoUk http://www.pinterest.com/MadeSimpleGroup www.businesstrainingmadesimple.co.uk
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