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Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
Creating a Managble Video Content Strategy
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Creating a Managble Video Content Strategy

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How you and your business can be using video to promote and market your company. How to put a video content strategy in place.

How you and your business can be using video to promote and market your company. How to put a video content strategy in place.

Published in: Marketing, Business, Technology
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  • 1. #mymoTraining Creating a Video Content Marketing Strategy Public and in-house Training Courses - for any size business with a web presence - Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.
  • 2. #mymoTraining What we’ll cover today… • Why video is so important • How to fit video into your marketing strategy • Uses for video • Shooting videos • Promoting your videos • Measuring the performance of your Channels
  • 3. #mymoTraining By the end of 2015, 86% of all content online will be video
  • 4. #mymoTraining ALL social media activity is about delivering on your... Business Objectives Plan Who will manage or channels and when Listen Analyse What’s being said about you or your competitors What will your response be Engage Have well prepared lines to take
  • 5. #mymoTraining How to fit video into your marketing strategy • Revisit your business objectives • Ensure there is a ‘video-friendly’ culture within your organisation • Make sure your website is mobile enabled • Allocate a budget • Think about your content ‘pipeline’
  • 6. #mymoTraining Uses for video • • • • • • • • • Promotional films Testimonials/interviews with customers Interviews with staff Use of humour to convey a dry subject Video press releases / video blogs Presentations/keynote speeches Podcasts/vodcasts Leverage applications such as Animoto Sales
  • 7. #mymoTraining Shooting videos • Prepare a brief • Create a storyboard and writing a script • Filming – some handy hints • Edit your video
  • 8. #mymoTraining Promoting your videos - organically • • • • • • • • • • • Embedded within Microsoft Office applications – Outlook, Word, Excel, PowerPoint On your website or a specialist landing page Email signatures Traditional marketing – brochures, adverts, PR, fliers, posters Email campaigns Blogs Facebook Pages Twitter LinkedIn personal and company profiles Google+ Page Other social networks – Tumblr, Pinterest, Viddy, Vimeo
  • 9. #mymoTraining Promoting your videos – using advertising • YouTube Video Adwords • Facebook boosted or targeted posts • LinkedIn sponsored company updates • Sponsored tweets
  • 10. #mymoTraining Measuring the performance of your Channels • Test and measure • YouTube Analytics • Google Analytics • Social Mention • Set key performance indicators (KPIs)
  • 11. #mymoTraining Wrap Up • • • • • • • Create a defined video content marketing strategy to help you achieve your business goals. Create the right culture within your organisation. Be creative in how you use video. Set some sort of budget aside. Be proactive. Promote your videos. Test and measure.
  • 12. Follow us for hints & tips, current Social Media news and course information @mymoTraining #mymoTraining LinkedIn.com/company/Business-TrainingMade-Simple Facebook.com/madesimplegroup Google.com/ +BusinesstrainingmadesimpleCoUk http://www.pinterest.com/mymotraining/ www.businesstrainingmadesimple.co.uk

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