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Marketing Your Message   Literacy Program Sustainability
 

Marketing Your Message Literacy Program Sustainability

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Wisconsin Literacy Annual Conference, November 12, 2009

Wisconsin Literacy Annual Conference, November 12, 2009

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    Marketing Your Message   Literacy Program Sustainability Marketing Your Message Literacy Program Sustainability Presentation Transcript

    • Marketing Your Message
      with “real world” experiences
    • Time to stretch…
    • Your verbal message matters.
      OLD vs. NEW
      What’s the word on the street?
    • Your written communication
      • Newsletters
      • Blogs
      • Facebook
      • Brochures
      • Annual reports
    • “While English class may conjure up the memory of diagramming sentences or spelling bees for some of us, for our adult learners this spring it included strapping their teacher to a backboard and learning what happens when you call 911 as they simulated a car crash with volunteer EMT’s at the library…”
      An excerpt from our June 2009 newsletter
    • The BookmarkNews & Views of the Portage County Literacy Council
      Learning English is No Small Potatoes!
      September 10, 2009 by pocolit
      About a year ago the Portage County Literacy Council began a Rural Literacy pilot project designed to bring English instruction to rural workplaces in our county that employ non-English speaking workers.  Based on our success at the Felz Dairy Farm last fall we began working with the Paragon Potato Farm in Bancroft, Wisconsin in January 2009.
      …article continues with description, quote from employer and news of visitors from another literacy council at:
      www.pocolit.wordpress.com
    • Tailored messages for funders
      • A picture is worth a thousand words
      • Back it up with some good text too
      • How is it serving their goals?
    • The look of Rural Literacy
    • The best is yet to come…
      • Update your message
      • Tell your story
      • Attract funders
    • For another look
      Email: pclc@pocolit.org
      Website: www.pocolit.org
      Blog: www.pocolit.wordpress.com
      This presentation: www.slideshare.net
      (search for SarahHalstead)