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Online presence_ShortPresentation_OA_week_24Oct2012_final

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  • WhyIDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011 http://www.emc.com/collateral/demos/microsites/emc-digital-universe-2011/index.htm
  • Adatpted from Alfred HermidaThe Networked Scholar University of British Columbia, Worldviews Conference, Toronto, June 16 2011
  • Sarah Goodier photo July 2012The amount of information that individuals create themselves (digital footprint) is far less than the amount being generated about them (digital shadow)
  • Magnifying glass image (top left) by Tall Chris available at http://www.flickr.com/photos/tallchris/14288135/ under CC BY 2.0 (http://creativecommons.org/licenses/by/2.0/deed.en)Academic image (2nd from the top right) by Tim Ellis available at: http://www.flickr.com/photos/tim_ellis/2269499855/ under CC BY-NC 2.0 (http://creativecommons.org/licenses/by-nc/2.0/deed.en)
  • As of 2 August 2012, LinkedIn had 175m+ professionals from around the world, 44m+ of these members from Europe, Middle East and Africa (as of February 17, 2012; http://press.linkedin.com/about)As of the end of June 2012, Facebook had 955 million monthly active users. Approximately 81% of these users are from outside the USA and Canada (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22).As of 31 August 2012, Academia.edu had 1,794,003 academics have signed up to their service (http://www.academia.edu/about).
  • As of 2 August 2012, LinkedIn had 175m+ professionals from around the world, 44m+ of these members from Europe, Middle East and Africa (as of February 17, 2012; http://press.linkedin.com/about)As of the end of June 2012, Facebook had 955 million monthly active users. Approximately 81% of these users are from outside the USA and Canada (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22).As of 31 August 2012, Academia.edu had 1,794,003 academics have signed up to their service (http://www.academia.edu/about).
  • As of 2 August 2012, LinkedIn had 175m+ professionals from around the world, 44m+ of these members from Europe, Middle East and Africa (as of February 17, 2012; http://press.linkedin.com/about)As of the end of June 2012, Facebook had 955 million monthly active users. Approximately 81% of these users are from outside the USA and Canada (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22).As of 31 August 2012, Academia.edu had 1,794,003 academics have signed up to their service (http://www.academia.edu/about).
  • Transcript

    • 1. Online presence:Assessing and shaping the digital you Sarah Goodier 24 October 2012
    • 2. Main points– Do you know how you appear online?– Take action! • Separate professional and personal presences • Be consistent • Be aware of your privacy settings How do I appear online?
    • 3. IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011http://www.emc.com/collateral/demos/microsites/emc-digital-universe-2011/index.htm Slide from Laura Czerniewicz’s presentation ‘Academics online presence - assessing & shaping visibility 2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012
    • 4. Why should you care?• A Pew study revealed that 7 out of 10 people who use the internet have searched for information about other people (Pew study results available at: http://pewinternet.org/) (From: Google y la reputación en línea del usuario; available at: http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)• Scholarship is increasingly ‘going digital’
    • 5. http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012 Slide from Laura Czerniewicz’s presentation ‘Academics online presence - assessing & shaping visibility 2012’: Building Blocks PRESENCE Extent to which of the you as the scholar are Networked SHARING visible to others online CONNECTIONS ScholarExtent to which The relevance • The honeycomb of buildingyou allow users blocks can be used to assess and appeal of your level of onlineto exchange and your work to connectivity as a scholar. distribute your IDENTITY others information • They are not exclusive and The extent to neither need all be present. which others can identify you • They are constructs that allow online as a us to make sense of differentCONVERSATIONS REPUTATION aspects of a networked scholar scholar.Extent to which Your online others engage standing and the ADAPTED FROM with you and extent to whichyou with others GROUPS you influence Social media? Get serious! others Understanding the functional The extent of building blocks of social media your Jan H. Kietzmann, Kristopher engagement Hermkens, Ian P. McCarthy, Bruno S. Silvestre with Business Horizons (2011) communities 54, 241—251 *Read the article here*
    • 6. What is your digital footprint? The content you create The content created about you What is your digital shadow?Photo by: Sarah Goodier
    • 7. What can you do?• Know what information (both footprint and shadow) is out there• Take control! – Control your footprint – Minimise your shadow Am I making an impact? Can I be found – Be aware of your privacy settings online?
    • 8. Consider• What do you want your digital footprint to look like?• What kind of online presence do you want? What do I want?• What do you have time to What can I realistically achieve? manage effectively?
    • 9. The process
    • 10. How?• Regular Google searches• On-going Google alerts of your name• Measure your digital footprint
    • 11. Example
    • 12. Analyse the results• How many of the results are relevant?• What types of results come up? – Are all of them from your institutions? – Publications? – Online profiles? – Facebook photos?• If the results are obviously nothing to do with you, would that be obvious to someone else looking for you?• Consider what you would like to appear
    • 13. What can you do?• 3 main areas to focus on: – Your profile as an individual – Improving the availability of your outputs – Communicating and connecting
    • 14. Your profile as an individual• Profiles – Academia.edu – Facebook(?) Personal Professional – Your institution – Google Scholar – etc.• Decide on a main profile - Update, improve and maintain it; link the others to it• Separate professional and personal online presence• Be consistent!
    • 15. Improving the availability of your outputs• Put journal articles you can online – Check out Sherpa Romeo for publisher archiving policies (http://www.sherpa.ac.uk/romeo/)• Archive – in repositories Is my research making an impact? – In subject portals Can it be found online?• Publish in open access journals• Open everything – all scholarly output possible (teaching, popular, etc.)
    • 16. Communicating & connecting• Social bookmarking – Share links relevant to your subject (blogs, papers, etc)• Microblogging – Twitter – Many academics & researchers tweet• Blogging as a scholarly activity – Create and write a blog for colleagues, community and/or students• Comment: Start and join in discussions on e.g. Mendeley, Academia.edu, etc.
    • 17. Excluding images, screensh ots and logos and/or unless otherwise indicated on content Thank you• For more resources, please see the OpenUCT Delicious bookmarks tagged ‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence• All screenshots and company logos used purely for illustrative purposes• Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics online presence - assessing & shaping visibility 2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012

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