Managing your online presence (for postgrads)

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This presentation forms part of the “Managing Your Online Presence” workshop I co-presented with a colleague. It covers the first half (presented by myself) which provides an overview of why having an online presence can be an advantage and, potentially, a disadvantage in our digital world. What your online presence can be made up of and the image you project online (and might not be aware of) were discussed. A few tips on setting up, managing and monitoring online presence that can help kick-start your online image were included. This introductory workshop is suitable for postgraduate students of any level.

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Managing your online presence (for postgrads)

  1. 1. Managing Your Online Presence Sarah Goodier OpenUCT
  2. 2. ? Online Presence ? What does Online Presence mean to you?
  3. 3. Your Online Presence Chat
  4. 4. Your Online Presence
  5. 5. Your Online Presence
  6. 6. Your Online Presence Building into a digital (networked) you! What is your purpose in having/expanding your online presence? What is your strategy to achieve an appropriate online presence?
  7. 7. Why should you care? 7 out of 10 people who use the internet have searched for information about other people (Pew study results available at: http://pewinternet.org/) (From: Google y la reputación en línea del usuario; available at: http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)
  8. 8. Advantages Project the image of yourself online that best represents you (both personal and professional aspects of your life) Showcase your talents (e.g. writing – blog) Build up a (academic) network Be aware of what is online about you
  9. 9. Disadvantages  Juggling the personal and professional aspects of your life onlinePersonal Academic Personal Academic Personal + Academic ?
  10. 10. Disadvantages Juggling the personal and professional aspects of your life online No/limited control of what others post about you Risks of your work being available (online) – potential plagiarism Potential legal implications of what you post
  11. 11. Visibility
  12. 12. Visibility vs. Control x x √
  13. 13. Do you know how you appear online? ?
  14. 14. What is your digital footprint? The content you create The content created about you What is your digital shadow?Photo by: Sarah Goodier
  15. 15. What can you do? Know what information (both footprint and shadow) is out there Take control!  Control your footprint  Minimise your shadow Am I making an impact? Can I be found online?
  16. 16. Consider• What do you want your digital footprint to look like?• What kind of online presence do you want?• What do you have time to What do I want? manage effectively? What can I realistically achieve?
  17. 17. 1) Plan Consider how you want to appear online Think about what you would like a recruiter/potential employer to find out about you Think about what you could add to your online presence to enhance your online image
  18. 18. 2) Monitor Regular Google searches On-going Google alerts of your name Measure your digital footprint
  19. 19. 3) Maintain & Update Keep your profile(s) up to date Add new qualifications/projects/research interests as they come up If you are no longer using an online profile, consider closing it/deleting it
  20. 20. Tips Think before you post… Be aware of your privacy settings! Even with privacy settings in place, be aware of what you are posting online (it may be reposted/made public)
  21. 21. Tips Separate your personal and professional online presence (as far as possible) If you are sharing your research online (e.g. blogging about your research project) – be aware that it is unpublished work Check with your supervisor if you CAN share your work.
  22. 22. Tips If you want to expand your general online presence: Flickr:http://www.flickr.com/photos/qthomasbower/sets/72157620491166291/detail/
  23. 23. Tips If you want to expand your professional online presence: Academia.edu: http://uct.academia.edu/LauraCzerniewicz
  24. 24. Tips If you want to expand your professional online presence: Google Scholar:
  25. 25. Tips
  26. 26. Tips If you want to expand your professional online presence (increase visibility of your publications): Publish in Open Access Journals:  Improving the availability of your outputs Is my research making an impact? Click here for Can it be found online? full text access!
  27. 27. Publish in open access journals (as of 25 Oct 2012)
  28. 28. Publish in open access journalshttp://www.accord.org.za/publications/ajcr
  29. 29. Publish in open access journalshttp://globalmedia.journals.ac.za/pub
  30. 30. Publish in open access journalshttp://www.sajim.co.za/index.php/SAJIM
  31. 31. Tips If you want to expand your engagement broadly: Blog: http://www.mrowe.co.za/blog/
  32. 32. Tips If you want to expand your engagement broadly: Blog: http://candidphdtalk.wordpress.com/
  33. 33. Tips If you want to expand your engagement broadly: Twitter:
  34. 34. Tips  If you want to expand your engagement broadly:  Twitter:http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/
  35. 35. Your Online Presence Building into a digital (networked) you! What is your purpose in having/expanding your online presence? What is your strategy to achieve an appropriate online presence?
  36. 36. Excluding images, screenshots and logos and/or unless otherwise indicated on content Contact OpenUCT: http://openuct.uct.ac.za @OpenUCT Contact Sarah: sarah.goodier@uct.ac.zahttp://za.linkedin.com/in/sarahgoodier @SarahGoodier @OpenExpl
  37. 37. Excluding images, screen shots and logos and/or unless otherwise indicated on content Thank you For more resources, please see the OpenUCT Delicious bookmarks tagged ‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence All screenshots used purely for illustrative purposes Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics online presence - assessing & shaping visibility 2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012,

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