      Developing youracademic web presence          Sarah Goodier – OpenUCT                       9 April 2013
? Web/Online Presence ?           What does        Online Presence         mean to you?
Your Online Presence                       Chat
Your Online Presence
Your Online Presence
Your Online Presence    Juggling the personal and professional aspects of     your life onlinePersonal   Academic   Perso...
Your Online Presence   Building into a digital (networked) you!   What is your purpose in having/expanding your    onlin...
Why should you care?   7 out of 10 people who use the internet have    searched for information about other people    (Pe...
Advantages   Project the image of yourself online that best    represents you    (both personal and professional aspects ...
Disadvantages   Juggling the personal and professional aspects of    your life online   No/limited control of what other...
Visibility
Visibility & Control                 x                     x                         √
Do you know how you appear online?                ?
What is your       digital footprint?       The content you            create                             The content     ...
What can you do?   Know what information (both footprint and shadow)    is out there   Take control!       Control your...
Consider•   What do you want your digital footprint to look like?•   What kind of online presence do you want?•   What do ...
1) Plan   Consider how you want to appear online   Think about what you would like a recruiter/potential    employer to ...
2) Monitor   Regular Google searches   On-going Google alerts of your name   Measure your digital footprint
3) Maintain & Update   Keep your profile(s) up to date   Add new qualifications/projects/research interests as    they c...
Tips   Think before you post…   Be aware of your privacy settings!   Even with privacy settings in place, be aware of w...
Tips   Separate your personal and professional online    presence (as far as possible)   If you are sharing your researc...
Tips   If you want to expand your general online presence:   Flickr:http://www.flickr.com/photos/qthomasbower/sets/72157...
Tips   If you want to expand your professional online    presence:   Academia.edu:       http://uct.academia.edu/LauraCz...
Tips   If you want to expand your professional online    presence:   Google Scholar:
Tips
Tips   If you want to expand your professional online    presence (increase visibility of your publications):   Share th...
Share the research outputs    that you can   Check out Sherpa Romeo for publisher archiving    policies (http://www.sherp...
Share the research outputsthat you can   Archive!       in repositories       In subject portals                       ...
Archive in open access repositories
Use discipline-specific archives
Tips   If you want to expand your professional online    presence (increase visibility of your publications):   Publish ...
Publish in open access journals                                  (as of 25 Oct 2012)
Publish in open access journalshttp://www.accord.org.za/publications/ajcr
Publish in open access journalshttp://globalmedia.journals.ac.za/pub
Publish in open access journalshttp://www.sajim.co.za/index.php/SAJIM
Tips   If you want to expand your professional online    presence:   Communicating & connecting:    •   Social bookmarki...
Share links via Delicious
CiteUlike
Mendeley
Mendeley analytics
Tips   If you want to expand your professional online    presence:   Communicating & connecting:       Microblogging – ...
Tips   If you want to expand your engagement broadly:   Twitter:
Tips        If you want to expand your engagement broadly:        Twitter:http://blogs.lse.ac.uk/impactofsocialsciences/...
Tips   If you want to expand your professional online    presence:   Communicating & connecting:       Blogging as a sc...
Tips    If you want to expand your engagement broadly:    Blog:    http://www.mrowe.co.za/blog/
Tips    If you want to expand your engagement broadly:    Blog:    http://candidphdtalk.wordpress.com/
Tips    If you want to expand your engagement broadly:    Blog:    http://sciencehastheanswer.blogspot.com/
Tips    If you want to expand your engagement broadly:    Blog:    http://inspiringscience.wordpress.com/
Online Presence          Your thoughts
Your Online Presence   What does the online space mean to you? In terms of:       Your current studies/research work?   ...
Your Online Presence   Why are you doing this?       What is your purpose in having/expanding your online        presenc...
Excluding                                                                                                                 ...
Developing your academic web presence (for PhDs & Postdocs)
Developing your academic web presence (for PhDs & Postdocs)
Developing your academic web presence (for PhDs & Postdocs)
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Developing your academic web presence (for PhDs & Postdocs)

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This presentation forms part of the “Developing your academic web presence (for PhDs & Postdocs)” workshop I presented. Extended from the shorter "Managing your online presence (for postgrads)" (available here: http://www.slideshare.net/SarahG_SS/managing-your-online-presence-for-postgrads), it provides an overview of some of the advantages and disadvantages of having an online presence in our digital world. What your online presence can be made up of and the image you project online (and might not be aware of) were covered. A few tips on setting up, managing and monitoring online presence that can help kick-start your online image were included. This introductory workshop is suitable for postgraduate students of any level but was geared towards PhDs and postdocs specifically.

Published in: Education, Technology

Developing your academic web presence (for PhDs & Postdocs)

  1. 1.  Developing youracademic web presence Sarah Goodier – OpenUCT 9 April 2013
  2. 2. ? Web/Online Presence ? What does Online Presence mean to you?
  3. 3. Your Online Presence Chat
  4. 4. Your Online Presence
  5. 5. Your Online Presence
  6. 6. Your Online Presence  Juggling the personal and professional aspects of your life onlinePersonal Academic Personal Academic Personal + Academic ?
  7. 7. Your Online Presence Building into a digital (networked) you! What is your purpose in having/expanding your online presence? What is your strategy to achieve an appropriate online presence?
  8. 8. Why should you care? 7 out of 10 people who use the internet have searched for information about other people (Pew study results available at: http://pewinternet.org/) (From: Google y la reputación en línea del usuario; available at: http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)
  9. 9. Advantages Project the image of yourself online that best represents you (both personal and professional aspects of your life) Showcase your talents (e.g. writing – blog) Build up a (academic) network Be aware of what is online about you Comment, connect and engage
  10. 10. Disadvantages Juggling the personal and professional aspects of your life online No/limited control of what others post about you Risks of your work being available (online) – potential plagiarism Potential legal implications of what you post
  11. 11. Visibility
  12. 12. Visibility & Control x x √
  13. 13. Do you know how you appear online? ?
  14. 14. What is your digital footprint? The content you create The content created about you What is your digital shadow?Photo by: Sarah Goodier
  15. 15. What can you do? Know what information (both footprint and shadow) is out there Take control!  Control your footprint  Minimise your shadow Am I making an impact? Can I be found online?
  16. 16. Consider• What do you want your digital footprint to look like?• What kind of online presence do you want?• What do you have time to What do I want? manage effectively? What can I realistically achieve?
  17. 17. 1) Plan Consider how you want to appear online Think about what you would like a recruiter/potential employer to find out about you Think about what you could add to your online presence to enhance your online image
  18. 18. 2) Monitor Regular Google searches On-going Google alerts of your name Measure your digital footprint
  19. 19. 3) Maintain & Update Keep your profile(s) up to date Add new qualifications/projects/research interests as they come up If you are no longer using an online profile, consider closing it/deleting it
  20. 20. Tips Think before you post… Be aware of your privacy settings! Even with privacy settings in place, be aware of what you are posting online (it may be reposted/made public)
  21. 21. Tips Separate your personal and professional online presence (as far as possible) If you are sharing your research online (e.g. blogging about your research project) – be aware that it is unpublished work (i.e. not published in a journal) Check with your supervisor/PI if you CAN share your work.
  22. 22. Tips If you want to expand your general online presence: Flickr:http://www.flickr.com/photos/qthomasbower/sets/72157620491166291/detail/
  23. 23. Tips If you want to expand your professional online presence: Academia.edu: http://uct.academia.edu/LauraCzerniewicz
  24. 24. Tips If you want to expand your professional online presence: Google Scholar:
  25. 25. Tips
  26. 26. Tips If you want to expand your professional online presence (increase visibility of your publications): Share the research outputs that you can:  Improving the availability of your outputs Is my research making an impact? Click here for Can it be found online? full text access!
  27. 27. Share the research outputs that you can Check out Sherpa Romeo for publisher archiving policies (http://www.sherpa.ac.uk/romeo/)
  28. 28. Share the research outputsthat you can Archive!  in repositories  In subject portals Is my research making an impact? Click here for Can it be found online? full text access!
  29. 29. Archive in open access repositories
  30. 30. Use discipline-specific archives
  31. 31. Tips If you want to expand your professional online presence (increase visibility of your publications): Publish in Open Access Journals:  Improving the availability of your outputs Is my research making an impact? Click here for Can it be found online? full text access!
  32. 32. Publish in open access journals (as of 25 Oct 2012)
  33. 33. Publish in open access journalshttp://www.accord.org.za/publications/ajcr
  34. 34. Publish in open access journalshttp://globalmedia.journals.ac.za/pub
  35. 35. Publish in open access journalshttp://www.sajim.co.za/index.php/SAJIM
  36. 36. Tips If you want to expand your professional online presence: Communicating & connecting: • Social bookmarking – Share links relevant to your subject (blogs, news articles, research sites, etc) – Bookmark papers and share useful references
  37. 37. Share links via Delicious
  38. 38. CiteUlike
  39. 39. Mendeley
  40. 40. Mendeley analytics
  41. 41. Tips If you want to expand your professional online presence: Communicating & connecting:  Microblogging – Twitter  Many academics & researchers tweet
  42. 42. Tips If you want to expand your engagement broadly: Twitter:
  43. 43. Tips  If you want to expand your engagement broadly:  Twitter:http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/
  44. 44. Tips If you want to expand your professional online presence: Communicating & connecting:  Blogging as a scholarly activity  Create and write a blog for colleagues, community and/or students  Comment on others blogs
  45. 45. Tips If you want to expand your engagement broadly: Blog: http://www.mrowe.co.za/blog/
  46. 46. Tips If you want to expand your engagement broadly: Blog: http://candidphdtalk.wordpress.com/
  47. 47. Tips If you want to expand your engagement broadly: Blog: http://sciencehastheanswer.blogspot.com/
  48. 48. Tips If you want to expand your engagement broadly: Blog: http://inspiringscience.wordpress.com/
  49. 49. Online Presence Your thoughts
  50. 50. Your Online Presence What does the online space mean to you? In terms of:  Your current studies/research work?  Your future profession? ? Please write a few sentences/short paragraph to discuss
  51. 51. Your Online Presence Why are you doing this?  What is your purpose in having/expanding your online presence?  What is your strategy to achieve an appropriate online presence? ? Please write a few sentences/short paragraph to discuss
  52. 52. Excluding images, screenshots and logos and/or unless otherwise indicated on content Thank you For more resources, please see the OpenUCT Delicious bookmarks tagged ‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence All screenshots used purely for illustrative purposes only Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics online presence - assessing & shaping visibility 2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012,

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