Employees are the key ingredient in the social era. Companies must fundamentally rethink how they connect with their customers, and employees play a critical role in making those connections.
Your customers expect you to have real conversations with them as part of their experience with your brand- to share information, knowledge, expertise, even inspiration. So how do you empower your employees to communicate with your audience in a meaningful way?
In this presentation, you'll learn:
- Top brands that have already harnessed the power that lies within their workforce
- How to train and scale employees evangelists to build long-term relationships with your customers
- How to use technology to power your advocates
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