Beyond the basics: Advanced social media New networks and tools to reach your community
What’s next: Mobile*• 51% of adult cell phone users access information on their phone• 59% of adults use mobile internet• 55% of cell owners access a social site on their cell phone• 60% of Twitter users use it on their phone• 1 in 4 smartphone users say they MOSTLY go online on their phone. *info from Pew reports: links at end.
How to use mobile to your advantage• Live tweet from the field• Respond and ask for sources in real-time• Double-duty: note taking and tweeting• Take and post photos• Search for tweets near a breaking news location using advanced search on computer.
Readers are creating content• 64% of cell owners have sent a photo or video. Nashville flood photo, @TonyYoungBlood uploaded on Yfrog, site used to post to Twitter. Instagram photo by @iowa_jeremy
Instagram• Current Instagram accounts:@dmjuice, @dmregister Submitted:@lukelars for #ialeaves• Free to iPhone/iOS device users• Solicit feature photos (such as #ialeaves) for in- site• Promote feature stories• Add creativity and interest.• Interaction in-app through liking, hashtags, comments.• 12 MILLION users.
Quora• Best for finding niche communities• Site built off of Q&A• Examples: best restaurants, silicon prairie, lawyers for tech companies• Follow questions, answer questions, vote answers up or down.• Identify experts
LinkedIn• Follow companies• Search for people• On company pages, see: job function composition, years experience, company growth, employees who have changed title, compared to similar companies.• Some post job openings
Storify• Curate social media – Response on Twitter/social media to news event – Show a Twitter conversation/eve nt chronologically
Storify search •Twitter •Facebook •YouTube •Flickr •Google •Rss •Embed any web address •Instagram •Soundcloud •Breaking News (org)
Keys to interaction success for live*• Different cycles: event cycle, analysis cycle, conversation cycle• Actual social mining, not just putting it out there and hoping it happens.• Choose the right event: Newsworthy spectacle, focused audience, desire to participate. *From ONA11’s Live Events session with Tyson Evans and Brian Hamm of the NYTimes, ESPN
The interaction cycles• After: analysis, highlights.• CoverItLive chats replay, ESPN replays still get high PVs.*• Curation of reaction (like Storify)• Same platforms, different conversation: Twitter, Facebook, Instagram, YouTube.• Examples?
Resources: Social media peak times from Facebook• Include a question or ask for feedback: 64 percent increase in engagement.• 5 line text with post gets 60 % more engagement, 4 line text gets 30 percent more engagement.• Spike times: 7 & 8 am, 10 am, 4 & 5 pm, 12 & 2 am.
More resources:• http://dmreg.com/AdvancedSocialMedia• http://dmreg.com/HowToStorify• Ask me!