Beginning social media

Beginning social mediaBasic Twitter lingo to tools that will increaseyour efficiency, learn how to build a Twitter community that helps you do your job better. Plus, tips for interaction and developing your voice online

Why should I care about this?• Engagement is a two-way street.• People are publishing their own stories. It’s a virtual town square.• Because news is not an island of the same sources.• Broadcasting vs. harnessing the power of the crowd to find the real stories.• Joplin tornado disaster. Nashville flooding.

Tweet speak.• RT: retweet• MT: Modified tweet• Reply: If start tweet with @twittername, only visible to people who follow you and person you’re replying to.• Mention: Use someone’s Twitter handle as their name. Add period or text if mentioning to make visible to all your followers.

Reporting on Twitter

Reporting from the field• Live tweeting (live note-taking)• Anecdotes (even if it doesn’t make actual story)• Photos• Fast-breaking information• Start finding sources by putting out call

Good journo tweeter@BrianStelter Why he’s good: • Clear bio and contact info • Retweets: some giving insight, others with good information • Responds to questions • Asks readers questions • He follows around 2,000, but approx. 85,000 follow

Good local tweeter@ norahcarroll Why she’s good • Clear bio that shows personality beyond job. • Focus on what she usually tweets about (tech, Des Moines, running) • Responds, makes effort to connect IRL • Links out, gives narration of links rather than just headlines

Facebook.• Facebook.com/search shows public posts.• Subscribe: People can subscribe to your public updates.• To allow, click subscription link under your profile photo. Click to allow **To post to subscribers, posts subscriptions. must be public.

Why engage?• Build a community of tipsters/sources• Find the BEST sources• Listen in on what people are talking about• Build loyalty• Transparency.

Best practices: engage• Respond to questions.• Don’t fight over Twitter or Facebook: contact directly if escalates. (don’t feed trolls.)• Boost engagement by asking a question or for feedback.• Acknowledge tips publicly, thank those who help

Best practices for hearing/being heard• Follow people on your beat and in the area.• Organize by using public or private lists.• Listorious.com• When you respond and engage, your followers and community of sources will be likely to respond and engage: the ‘golden rule’ of Twitter.• Retweet.

Social media tips from Facebook• Include a question or ask for feedback: 64 percent increase in engagement.• 5 line text with post gets 60 % more engagement, 4 line text gets 30 percent more engagement.• Spike times: 7 & 8 am, 10 am, 4 & 5 pm, 12 & 2 am.

How to not be a robot•Don’t just publish links withheadlines•Be personable•Engage strangers•Interact with people who reachout to you•Do what your mom says: Just beyourself

How to develop your voice• Decide what you’ll tweet about• Be multidimensional, but have a focus• Clearly state your focus in your profile• Attach a face to that handle• Be consistent with tone and topic• Retweet those like you (even if they’re linking to something that’s not our content).

Social media ethics• Hold tweets to same standard as blogging for accuracy and ethics• Don’t RT unvalidated rumors• Keep your B.S. detector on• Correct mistakes in tweets, contact those who have retweeted with correct information.• Same journalism, different medium.

How to make social media work for you: • Build a habit of checking in and tweeting in outlook • Organize by scanning lists. • Hootsuite shortens, gives insights and schedules posts • Ask your follower community for help and input with stories. • Set up text alerts from key sources.

Questions?• Resources: Beginning social media links http://dmreg.com/dmsocialmediaclass

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Beginning social media

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