081010 IKM Communications Strategy
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081010 IKM Communications Strategy

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This presentation was made to the Cambridge meeting in June 2008.

This presentation was made to the Cambridge meeting in June 2008.

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  • 1. IKM Communications Strategy Work-in-progress: Oct 2008 Sarah Cummings
  • 2. Overview  Background  Inputs from the Programme  Messages  Audience analysis  Network research  Involving programme members and their networks  Communication challenges (brainstorm)
  • 3. Background to the strategy  Experimental and iterative  General informational background  Opportunistic, making use of serendipitty  Exploiting spaces  Involving you and your networks  Tipping point and stickiness
  • 4. Programme inputs to the strategy (1)  Steering Group meeting  Face-to-face  Developing understanding of multiple knowledges  Smart  Non-linear
  • 5. Programme inputs to the strategy (2)  Communications strategy workshop - October 2007 - Small group, internal and external - Healthlink International - Case studies of changes within development (gender, disability, etc) - Bringing about change within the development sector
  • 6. Programme inputs to the strategy (3) Communications strategy workshop In knowledge management it is not about making the world the way you want it to be, it is about engaging with other knowledges... The chamions are a key group that I would identify and attempt to stay in contact with... The Programme doesn’t just do development, it wants to change the development sector...
  • 7. Programme inputs to the strategy (4)  Programme research - Developing understanding of multiple knowledges - Network research - WG1 (innovative, arts) - WG2 (tools) - WG3 (attitudes, change within organisations)
  • 8. Messages = multiple (multiplicity of) knowledges Understanding relevant multiple knowledges and having the capacity to identify, express, handle, use and share them are central to any development practice - How to explain this? - How to make it more relevant? - How to generate interest?
  • 9. Audience analysis  IKM programme members and their networks (1a)  IKM champions and fellow travellers (1b)  Senior managers/policy shapers in large development organisations (1c)  IK managers (1d)  IT managers and related professions (1e)  Secondary audiences
  • 10. Network research  99 networks  Mapping your membership of these networks  Identifying key organisations and conferences  Working with KM4Dev  Google document
  • 11. Internal communication  A range of different Dgroups  Co-constructed workspace (wikis and blogs) and the website  Within groups and cross-fertilisation across groups
  • 12. Brainstorm  Communication within the Programme as a whole – cooperation across groups  Engaging with champions outside the Programme  Engaging with your networks