2
3
4
5
6
Consumers buy a monthly or annualsubscription on
our website: www.redpawpaw.com.au.
Consumers create a profile of their ...
7
We allocate products to households
based on thetargetmarket setbyourbrand
partners.
We offer targeting based on age,
gen...
8
(0-1 years old)
(2-5 years old)
(6-12 years old)
(13-19 years old)
age of our
subscribers
our households
our pets
aged 2...
9
10
11
12
13
Inclusions <5,000 samples >5,000 &
<20,000 samples
>20,000 samples
Cost per sample to target market^ $X $X $X
Standard ...
14
15
January: My Brand
February: Competitor
March: My Brand
May: Competitor
April
June: My Brand
16
Inclusions $X flat rate to upgrade
Ask specific question in product feedback survey Included
Product survey results upd...
17
Inclusions
Print: Upgrade to full page feature in Product Booklet Included
Social: 2x Facebook feature posts in campaig...
18
19
Redpawpaw: Innovative product sampling & consumer insight service for FMCGs.
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Redpawpaw: Innovative product sampling & consumer insight service for FMCGs.

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Redpawpaw.com.au is Australia’s 1st grocery sampling subscription box. The subscription model is huge in the US but is only just starting in Australia.

We enable our brand partners to ride the wave of the digital and home delivery trend and create a physical and emotional link between their products and their consumers. Our packages help FMCG companies Delight, Engage, & better Understand their consumers as well as drive them to sales conversion.

Most importantly, Redpawpaw provides an innovative, fun & exciting new way for consumers to interact with and sample FMCG products in their homes. With Redpawpaw, consumers will feel like it is Christmas every month!

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Transcript of "Redpawpaw: Innovative product sampling & consumer insight service for FMCGs."

  1. 1. 2
  2. 2. 3
  3. 3. 4
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  5. 5. 6 Consumers buy a monthly or annualsubscription on our website: www.redpawpaw.com.au. Consumers create a profile of their household so we know who is living there & what their interests & shopping habits are.
  6. 6. 7 We allocate products to households based on thetargetmarket setbyourbrand partners. We offer targeting based on age, gender, family size, geo−demographic segmentation, or interests. Products are delivered to consumers’ homes in a large reusable box.
  7. 7. 8 (0-1 years old) (2-5 years old) (6-12 years old) (13-19 years old) age of our subscribers our households our pets aged 20-29 aged 40-59 aged 60+ aged 30-39 56% 2% 30% 10% 2% our subscribers by State CoupleFamily Male onlyFemale only 26% 38% 14%10% cat dog fishbird 31% number of children in a family 44% 17% 6% 2% 21% 5% 40% 34% 55% 29% 9% 7% 7%7%7%7% 12% 33% 32% 23% baby toddler child teen *Based on the 41% of our subscriber households that have a family. *59% of our subscribers have one or more pets
  8. 8. 9
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  12. 12. 13 Inclusions <5,000 samples >5,000 & <20,000 samples >20,000 samples Cost per sample to target market^ $X $X $X Standard campaign report Included Included Included Half page feature in Product Booklet Included Included Included Exclusivity for product category in campaign month Included Included Included
  13. 13. 14
  14. 14. 15 January: My Brand February: Competitor March: My Brand May: Competitor April June: My Brand
  15. 15. 16 Inclusions $X flat rate to upgrade Ask specific question in product feedback survey Included Product survey results updated weekly Included Social media summary report Included Comprehensive analysis & campaign report with geoTribes segmentation analysis Included
  16. 16. 17 Inclusions Print: Upgrade to full page feature in Product Booklet Included Social: 2x Facebook feature posts in campaign month Included Facebook App photo competition featuring your brand Included Online: banner in digital newsletter EDM with link to own website or Facebook page Included Flyer / Offer insert $X per box Monthly subscriber prize sponsorship Prize value minimum $250
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