Seo Project Management


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Sarah Carlings Think Visibility March 2010 presentation, on project management for SEO

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Seo Project Management

  1. 1. Project Management For SEO <br />
  2. 2. Who Am I?<br />Sarah Carling (Goodwin)<br />Project Manager -Bloom Media<br />SEO Chick<br />@Yoshimi_s<br />
  3. 3. Maximise efficiency<br />Get faster results<br />Less stress<br />Profitability<br />Why bother?<br />
  4. 4. Project management is just making sure you know what you need to do, planning how you’re going to do it, and making sure you do what you planned to<br />
  5. 5. Project inception<br />Decide what needs doing<br />In SEO terms<br />Site audit <br />Client goals <br />Internal goals <br />
  6. 6. Project planning<br />Decide how you’re going to do what you need to do<br />This is the bit we’re going to look at today!<br />
  7. 7. Project Execution<br />Doing what you have said you’re going to do<br />This is the bit you’re already doing<br />
  8. 8. Project monitoring<br />Checking that you really are doing what you said you were going to<br />In SEO terms<br />Client reporting <br />Activity review <br />
  9. 9. Project completion<br />Reviewing if you did what you said you were going to<br />There is no such thing as a finished SEO project...completion in SEO is when we reach the stage where we need to re-audit.<br />
  10. 10. Project Inception<br />Planning<br />Audit<br />Execution<br />Reviewing<br />
  11. 11. Available resource<br />Total team man hours<br />Productivity rates<br />Areas of expertise<br />Total available time available per resource<br />
  12. 12. Available time<br />
  13. 13. Client requirements<br />
  14. 14. Work required<br />By resource<br />
  15. 15. Project items<br />Requires multiple stages<br />Or input from other resources<br />Can also be a task<br />
  16. 16. Site Audit Summary<br />
  17. 17. High Level<br />Microsoft Project<br />Toms planner<br />
  18. 18. Planned project<br />
  19. 19. Task<br />Can be completed in a single sitting<br />Doesn’t require additional resource<br />No dependencies<br />
  20. 20. Task Management<br />Intervals<br />Basecamp<br />
  21. 21. Each item on the project plan can be broken down to it’s relevant tasks<br />Time can be estimated, tracked and analysed<br />Update the project plans regularly<br />Monitor workload against skills, and adjust resource <br />
  22. 22. Any Questions?<br />