Seo Project Management

  • 6,225 views
Uploaded on

Sarah Carlings Think Visibility March 2010 presentation, on project management for SEO

Sarah Carlings Think Visibility March 2010 presentation, on project management for SEO

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Nice report
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
6,225
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
167
Comments
1
Likes
10

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Project Management For SEO
  • 2. Who Am I?
    Sarah Carling (Goodwin)
    Project Manager -Bloom Media
    SEO Chick
    @Yoshimi_s
  • 3. Maximise efficiency
    Get faster results
    Less stress
    Profitability
    Why bother?
  • 4. Project management is just making sure you know what you need to do, planning how you’re going to do it, and making sure you do what you planned to
  • 5. Project inception
    Decide what needs doing
    In SEO terms
    Site audit 
    Client goals 
    Internal goals 
  • 6. Project planning
    Decide how you’re going to do what you need to do
    This is the bit we’re going to look at today!
  • 7. Project Execution
    Doing what you have said you’re going to do
    This is the bit you’re already doing
  • 8. Project monitoring
    Checking that you really are doing what you said you were going to
    In SEO terms
    Client reporting 
    Activity review 
  • 9. Project completion
    Reviewing if you did what you said you were going to
    There is no such thing as a finished SEO project...completion in SEO is when we reach the stage where we need to re-audit.
  • 10. Project Inception
    Planning
    Audit
    Execution
    Reviewing
  • 11. Available resource
    Total team man hours
    Productivity rates
    Areas of expertise
    Total available time available per resource
  • 12. Available time
  • 13. Client requirements
  • 14. Work required
    By resource
  • 15. Project items
    Requires multiple stages
    Or input from other resources
    Can also be a task
  • 16. Site Audit Summary
  • 17. High Level
    Microsoft Project
    Toms planner
  • 18. Planned project
  • 19. Task
    Can be completed in a single sitting
    Doesn’t require additional resource
    No dependencies
  • 20. Task Management
    Intervals
    Basecamp
  • 21. Each item on the project plan can be broken down to it’s relevant tasks
    Time can be estimated, tracked and analysed
    Update the project plans regularly
    Monitor workload against skills, and adjust resource
  • 22. Any Questions?