• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Target
 

Target

on

  • 939 views

 

Statistics

Views

Total Views
939
Views on SlideShare
939
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Target Target Presentation Transcript

    • CayleeMatchette
      &
      Sarah Brenner
    • Position Statement
      November 28th - December 19th
      5 units in our district
      Geographic area
      Muncie
      Alexandra
      Selma
      Albany
      Daleville
      Gaston
      Repot to the STL
    • Background of Store
      Started in 1902 in Minisota
      Goodfellows by George D. Dayton
      1903 Dayton Dry Goods
      1946 started giving back 5% to the community
      1962 Target
      1990 took over Marshal Fields
      Super Target in Ohama, Nebraska
      1999 Fist designer line
      Michael Graves
    • Product/ Insitution
      Typical Areas
      Brands
      Mossimo
      Isaac
      Xhilariation
      Morona
      Price range
      Moderate to low
      Market toward
      Women ages 25-50
      Future goals
      Keep on expanding
      Prices low
      Giving back
      Employees diverse and professional
      Green
      Cutting down
      on expenses
    • Target Market
      Primary
      Women ages 25-50
      Middle class
      Working families with some education
      One-stop-shopping experience
      Interested in Target’s products
      Environment friendly
      Secondary
      Demographics and psychographics are the same
      Located in a different town
      Be willing to travel and use gas
      Secondary
      market will be
      Targeted
    • Marketing and Positioning Strategies
      Positive marketing issues
      Targeting symbol
      Color red
      Commercials
      Newspaper
      Magazines
      Community service events
      Negative marketing Issues
      Do not market that they give back enough
      No billboards
    • Marketing and Positioning Strategies
      Techniques to help the store run smoothly
      1+1 Checkout system
      90 second call button
      Club Wed and Baby
      Recycle bags
      Organized store layout
      Position to hold for the future
      Market more about giving back
      Red card special
      Billboards or highway signs
      More employees
      More designers
    • Marketing and Positioning Strategies
      High competitive edge
      Always competing with Wal-Mart's prices
      Main competition
      Wal-Mart
    • Objectives
      Communication Objectives
      Sales Objectives
      Increase customer knowledge about the Red Card
      Inform secondary Target market about after Thanksgiving sales
      Ads
      Increase customer service so that extra item is reached
      Increase sales over 15% over last years
      During first week
      Increase the average customer sale by one item compared to
      last years computed numbers
      Increase Red Card applications by 25% each day
    • Theme
      Walking in a Target Wonderland
      Has the store name in the theme
      “Catchy” song
      Hanging signs
      Holiday themed
      Employees wear red Santa hats
    • WHY?
      Everyone needs an after Thanksgiving Sale
      Perfect timing for Christmas presents
      Catchy theme will grab customers attention
      Attract new customers
      Let customers know about our Christmas products
    • The End