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Target

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Transcript

  • 1. CayleeMatchette<br />&amp;<br />Sarah Brenner<br />
  • 2. Position Statement<br />November 28th - December 19th<br />5 units in our district<br />Geographic area<br />Muncie<br />Alexandra<br />Selma<br />Albany<br />Daleville<br />Gaston<br />Repot to the STL<br />
  • 3. Background of Store<br />Started in 1902 in Minisota<br />Goodfellows by George D. Dayton<br />1903 Dayton Dry Goods<br />1946 started giving back 5% to the community<br />1962 Target<br />1990 took over Marshal Fields<br />Super Target in Ohama, Nebraska<br />1999 Fist designer line<br />Michael Graves<br />
  • 4. Product/ Insitution<br />Typical Areas<br />Brands<br />Mossimo<br />Isaac<br />Xhilariation<br />Morona<br />Price range<br />Moderate to low<br />Market toward<br />Women ages 25-50<br />Future goals<br />Keep on expanding <br />Prices low<br />Giving back<br />Employees diverse and professional<br />Green<br />Cutting down<br />on expenses<br />
  • 5. Target Market<br />Primary<br />Women ages 25-50<br />Middle class<br />Working families with some education<br />One-stop-shopping experience<br />Interested in Target’s products<br />Environment friendly<br />Secondary <br />Demographics and psychographics are the same<br />Located in a different town<br />Be willing to travel and use gas<br />Secondary <br /> market will be <br />Targeted<br />
  • 6. Marketing and Positioning Strategies<br />Positive marketing issues<br />Targeting symbol<br />Color red<br />Commercials<br />Newspaper<br />Magazines<br />Community service events<br />Negative marketing Issues <br />Do not market that they give back enough<br />No billboards<br />
  • 7. Marketing and Positioning Strategies<br />Techniques to help the store run smoothly<br />1+1 Checkout system<br />90 second call button<br />Club Wed and Baby<br />Recycle bags<br />Organized store layout<br />Position to hold for the future<br />Market more about giving back<br />Red card special<br />Billboards or highway signs<br />More employees<br />More designers<br />
  • 8. Marketing and Positioning Strategies<br />High competitive edge<br />Always competing with Wal-Mart&amp;apos;s prices<br />Main competition<br />Wal-Mart<br />
  • 9. Objectives<br />Communication Objectives<br />Sales Objectives<br />Increase customer knowledge about the Red Card<br />Inform secondary Target market about after Thanksgiving sales<br />Ads<br />Increase customer service so that extra item is reached<br />Increase sales over 15% over last years<br />During first week<br />Increase the average customer sale by one item compared to <br />last years computed numbers<br />Increase Red Card applications by 25% each day<br />
  • 10. Theme<br />Walking in a Target Wonderland<br />Has the store name in the theme<br />“Catchy” song<br />Hanging signs <br />Holiday themed<br />Employees wear red Santa hats<br />
  • 11. WHY?<br />Everyone needs an after Thanksgiving Sale<br />Perfect timing for Christmas presents<br />Catchy theme will grab customers attention<br />Attract new customers<br />Let customers know about our Christmas products<br />
  • 12. The End<br />

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