Farmers’ Use of Technology Get information to where the audience is: Farmers smartphone ownership 2009: 3% 2010: 10% 2011: 41% Trend is moving upward; what will 2012 be?http://connect.ksre.ksu.edu/p32157833/?launcher=false&fcsContent=true&pbMode=normal
Consider thatthere have been60,000 downloads onFour Farm ProgressApps and have had1.7 million page views onapps.
A Consideration Roughly 52% of the worlds population is under 30. How do we harness and connect young adults?
Whats trending?CurationCollecting, filtering and making sense of informationand putting findings into contextExamplesScoop.it SummifyPinterest BloggingGoogle Plus Others
Whats trending?Google+90 million users,Prediction 400 million by Dec 2012PinterestOver 4 million users 1.5 use every day 14 minutes dailywomen, 25-54 years old, MidwesternSends more traffic referrals than G+, close to Twitter andGoogle
Mobile and SocialMobile Social NetworkingApp audience grew 126%to 42.3 Million users inthe past year.38% of Americans own asmartphone. An averageof 35 apps installed.40% of tablet andsmartphone ownersuse them while watchingTV.
What are the benefits of social media? • Not only about scale • Reaching new audiences • Reaching existing audiences in new, engaging ways • Building relationships with new and existing clientele • Building personal learning networks • Rapid response to emerging situations • Increasing marketing possibilities
How are others in Extension using social media? Leads to calls from local reporters County Agents appreciate the ability to curate content Posting allows sharing of links
Effective Principles for using social media1. Set goals for your social media activities. Why are you using and to what end?2. Be honest about who you are.3. Listen, this is how Extension will know4. what information people want.5. Take an active role.6. Dont look at it as another duty. Others are7. finding ways to use new tools, we should too.8. Surround yourself with people who will risk trying new things.
What is Extensions role?"to help people think critically, interpret, analyze and applyinformation they gather from all of the different platforms."- Eli Sagor, Extension Specialist and Forester, University of MinnesotaHow?Using available free tools to do our work better.Social media helps make our content more discoverable.
Resources• Check out www.learn.extension.org for professional development session on social media
Contact InformationAnne Adrian Sarah Baughman@aafromaa @programevalhttps://profiles.google.com/aafromaa Gplus.to/SarahBaughmanaadrian@extension.org 540-231-7142 email@example.com