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Online survey basics

Online survey basics



Slides from Mike Lambur and Sarah Baughman for Use of Surveys in Extension for Program Development and Evaluation.

Slides from Mike Lambur and Sarah Baughman for Use of Surveys in Extension for Program Development and Evaluation.



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  • Assuming that survey’s are the best methodology
  • What is the surveySo what is what you learn from the survey – what is the data telling you
  • What is the surveySo what is what you learn from the survey – what is the data telling you Now what – what are you going to do with the information?Program Development & Evaluation comes in when you USE the information that you have gathered.

Online survey basics Online survey basics Presentation Transcript

  • Use of Surveys in Extensionfor Program Development &EvaluationSarah Baughman, Ph.D. Mike Lambur, Ph.D.eXtension Virginia Cooperative Extension
  • Benefits & Challenges Quick Cost effective Simplifies data analysis Capabilities/functionality Multiple devices Intended audience musthave internet access Easily sent to spam folder Technical difficulties Literacy Easy to develop “bad”surveys
  • Ask what you need to know,not what is interesting toknow
  • Developing Sound QuestionsSurvey questions should be:ClearShortUnbiasedRelevant
  • Clear QuestionsTarget the vocabulary and grammar to thepopulation surveyed What was your AGI last year?Avoid ambiguity, confusion, and vagueness What is your income? Do you jog regularly? Does your company have pension and healthinsurance benefits? How many years have you been in the program? 1-2 years 2-3 years 3-5 years
  • Short QuestionsTry to keep questions to 20 words or lessLong questions can be intimidatingTravel to other countries has becomeincreasingly popular recently. Have you evertraveled to another country? If yes, you mighthave traveled to other countries to enjoy thescenery. How important was the scenery indeciding to take the trip?
  • Unbiased QuestionsBiased questions contain words or phrases thatlead the respondent to a particular answerDo you think the new cafeteria provides betterfood than the old cafeteria?Most doctors say that cigarette smoke causeslung disease for those near a smoker. Do youagree?Wouldn’t you like to receive our free brochure?
  • Relevant QuestionsConsider the respondents’ interest in and ability toanswer the questionsMost people do not want to appear uninformed, sorather than admit to having little or no knowledgeabout a question, they are likely to select orprovide a response
  • Types of QuestionsFactualWhat respondents’ knowAttitudinalHow respondents’ feelBehaviorWhat respondents’ doDemographicWho respondents’ are
  • Question Response Formats Close-ended responses Mutiple choice Must be mutually exclusive Must be exhaustive Rating scales Respondents’ indicate the degree of response to thequestion Ranking Respondents’ indicate, in order, their preference amonga list of responses
  • Question Response FormatsOpen-ended responsesAllow respondents’ to answer in their own wordsUnless carefully focused and worded,respondents’ may provide minimal information
  • Other ConsiderationsLong questionnaires get less response thanshort questionnairesProvide a well written cover letterGive your questionnaire a title that is short andmeaningful to the respondentPlace the most important items in the first partof the questionnairePay attention to the flow of questionsTry to keep similar questions/topics togetherUse page breaksMake it convenient to respond
  • So What?
  • Now what?
  • Qualtrics Informal Learning June 26 – Qualtrics Basics July 10 – Panels & Distributing July 17 – Reporting Ongoing discussion, tips, etc on the Google+ Online Surveyscommunity 2PM Eastern Time for all sessions
  • References Websites http://www.statpac.com/surveys http://www.analytictech.com/mb313/principl.htm http://www.qualtrics.com/university/researchsuite/ Hardcopy Dillman, Don. (2007). Mail and internet surveys: The tailoreddesign method. John Wiley & Sons, Inc: Hoboken, NJ.