Video marketing


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Video Marketing your business is easier using You Tube, in the slideshare presentation we look at the advantages of using You Tube, and the reasons why you should have a video or two there

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Video marketing

  1. 1. VideoMarketing with
  2. 2. Why YouTube?• YouTube is the 2nd most popular search engine behind Google• Most popular video platform• Estimated 3,000,000,000 views daily
  3. 3. Why YouTube?• Quick search engine results
  4. 4. Why Videos?• Provide value to your subscribers• Demonstrate how to use your product• Show insider peeks into your sites• Review an affiliate product• Introduce case studies
  5. 5. Why Videos?• Help boost a product launch• Increase the value of your product, service or website• Build a community
  6. 6. Step 1: Create YouTube Account• Follow the “Create Account” link on the YouTube website
  7. 7. Step 2: Understanding YouTube• YouTube is a community• Get people to watch your videos• It’s better to get 100 people who willbuy rather than 5,000 people whojust watch
  8. 8. Step 2: Understanding YouTube• What keywords are your audience using?• Create videos with those keywords in mind• Use keywords in titles & descriptions
  9. 9. Step 2: Understanding YouTube• For example
  10. 10. Step 3: Analyze Competition• What location do you want to analyze?• Input a search keyword
  11. 11. Step 3: Analyze Competition• View the results
  12. 12. Step 3: Analyze Competition• Use your exact keyword phrase for best search results• Multiple uses of 1 keyword will not bring top search results
  13. 13. Step 3: Analyze Competition• Select the top video from your results & click the stats button
  14. 14. Step 3: Analyze Competition• Select the top video from your results & click the stats button• These stats show your competitor’s growth in popularity, number of comments & number of ratings
  15. 15. Step 3: Analyze Competition
  16. 16. Step 3: Analyze Competition• You can also see the number of referrals
  17. 17. Step 3: Analyze Competition• View the age & gender demographics & geographical location
  18. 18. Step 4: Optimize Your Video• Maximum video requirements – 2 GB in size – 15 minutes in length• Supports these video formats: .mov, most .mpegs, .avi, .wmv, .flv
  19. 19. Step 4: Optimize Your Video• Begin title with keyword phrase you want to rank for• Always place your URL first in the description box
  20. 20. Step 4: Optimize Your Video• Your description should be clear & concise• Use highly relevant tags – If using two-word tags, connect them with a hyphen – For example, “christmas-decorations”• Include related keywords
  21. 21. Step 4: Optimize Your Video• Upload video & select “Public” in the privacy settings• Select best category• Share option – connect with Twitter but NOT Facebook
  22. 22. Step 5: Create a Marketing Strategy• Create more videos based on target keyword phrases• Set a goal – What do you want to accomplish? – How much time can you spend each week?
  23. 23. Step 5: Create a Marketing Strategy• Choose a single purpose for each video – Demonstrate a product – Sell the product – Entertain the viewer – Add value to your blog posts
  24. 24. Step 5: Create a Marketing Strategy• Use repetition – Same fonts, colors, graphics, music all help establish your brand• Share & promote your videos – Write a blog post – Share link via social media – Share on forums or mastermind groups
  25. 25. Step 5: Create a Marketing Strategy• Calls to action – Include one in each video – Create a sense of urgency – Make it easy to understand – Ask others to share it – Recruit affiliates & social media followers to help spread the word
  26. 26. Tips for Improved Success• Keep the format & look of each video similar• Specialize on one area of your niche• Keep it simple – it’s all about connection• Put your URL & call to action as last frame of each video – Let it show for a minimum of 15 seconds
  27. 27. You can subscribe for more info