Video marketing
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Video Marketing your business is easier using You Tube, in the slideshare presentation we look at the advantages of using You Tube, and the reasons why you should have a video or two there ...

Video Marketing your business is easier using You Tube, in the slideshare presentation we look at the advantages of using You Tube, and the reasons why you should have a video or two there videobloggingprotips.com

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http://www.saraharrow.co.uk 190
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http://valenciacomment.blogspot.com 18
http://www.linkedin.com 9
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Video marketing Presentation Transcript

  • 1. VideoMarketing withhttp://www.videobloggingprotips.com/
  • 2. Why YouTube?• YouTube is the 2nd most popular search engine behind Google• Most popular video platform• Estimated 3,000,000,000 views daily
  • 3. Why YouTube?• Quick search engine results
  • 4. Why Videos?• Provide value to your subscribers• Demonstrate how to use your product• Show insider peeks into your sites• Review an affiliate product• Introduce case studies
  • 5. Why Videos?• Help boost a product launch• Increase the value of your product, service or website• Build a community
  • 6. Step 1: Create YouTube Account• Follow the “Create Account” link on the YouTube website
  • 7. Step 2: Understanding YouTube• YouTube is a community• Get people to watch your videos• It’s better to get 100 people who willbuy rather than 5,000 people whojust watch
  • 8. Step 2: Understanding YouTube• What keywords are your audience using?• Create videos with those keywords in mind• Use keywords in titles & descriptions
  • 9. Step 2: Understanding YouTube• For example
  • 10. Step 3: Analyze Competition• What location do you want to analyze?• Input a search keyword
  • 11. Step 3: Analyze Competition• View the results
  • 12. Step 3: Analyze Competition• Use your exact keyword phrase for best search results• Multiple uses of 1 keyword will not bring top search results
  • 13. Step 3: Analyze Competition• Select the top video from your results & click the stats button
  • 14. Step 3: Analyze Competition• Select the top video from your results & click the stats button• These stats show your competitor’s growth in popularity, number of comments & number of ratings
  • 15. Step 3: Analyze Competition
  • 16. Step 3: Analyze Competition• You can also see the number of referrals
  • 17. Step 3: Analyze Competition• View the age & gender demographics & geographical location
  • 18. Step 4: Optimize Your Video• Maximum video requirements – 2 GB in size – 15 minutes in length• Supports these video formats: .mov, most .mpegs, .avi, .wmv, .flv
  • 19. Step 4: Optimize Your Video• Begin title with keyword phrase you want to rank for• Always place your URL first in the description box
  • 20. Step 4: Optimize Your Video• Your description should be clear & concise• Use highly relevant tags – If using two-word tags, connect them with a hyphen – For example, “christmas-decorations”• Include related keywords
  • 21. Step 4: Optimize Your Video• Upload video & select “Public” in the privacy settings• Select best category• Share option – connect with Twitter but NOT Facebook
  • 22. Step 5: Create a Marketing Strategy• Create more videos based on target keyword phrases• Set a goal – What do you want to accomplish? – How much time can you spend each week?
  • 23. Step 5: Create a Marketing Strategy• Choose a single purpose for each video – Demonstrate a product – Sell the product – Entertain the viewer – Add value to your blog posts
  • 24. Step 5: Create a Marketing Strategy• Use repetition – Same fonts, colors, graphics, music all help establish your brand• Share & promote your videos – Write a blog post – Share link via social media – Share on forums or mastermind groups
  • 25. Step 5: Create a Marketing Strategy• Calls to action – Include one in each video – Create a sense of urgency – Make it easy to understand – Ask others to share it – Recruit affiliates & social media followers to help spread the word
  • 26. Tips for Improved Success• Keep the format & look of each video similar• Specialize on one area of your niche• Keep it simple – it’s all about connection• Put your URL & call to action as last frame of each video – Let it show for a minimum of 15 seconds
  • 27. You can subscribe for more info http://www.videobloggingprotips.com/