2. MISTAKE #1: POSTING TOO FREQUENTLY
Find the right balance with Facebook. While
more updates are common on Twitter, it
doesn’t always fly on Facebook.
3. MISTAKE #2: DELETING NEGATIVE COMMENTS
People value their right to speak on Facebook.
Don’t delete comments or you risk escalated
retaliation. Engage people instead.
4. MISTAKE #3: NOT ACTIVELY PARTICIPATING
Be active, respond, share and interact.
5. MISTAKE #4: CONTEST RULES IGNORANCE
They have stringent rules…
know them before you start a contest.
6. MISTAKE #5: VANILLA-ONLY UPDATES
Don’t be vanilla all the time.
Give your readers something
new and interesting.
Text, links to audio, provide
videos, images and more.
7. MISTAKE #6: PRIVATE MESSAGE
PROMOTIONS
Eek! Using private
messaging to send
commercial messages on
Facebook is a no no and
can be seen as spam.
8. MISTAKE #7: NOT SHARING CONTENT
Sharing is caring. It also
creates goodwill and
enlightens your own
audience, so do it
readily.
9. MISTAKE #8: POOR DESIGN
First impressions are important.
Take the time to create yours.
10. MISTAKE #9: IGNORING FACEBOOK INSIGHTS
Facebook provides a wealth of analytics data for your
Facebook Page. Study and improve your game plan.
11. MISTAKE #10: OBSESSION WITH LIKES
Likes are good, but the
number of Likes isn’t equal
to ones success. Focus on
results instead.
12. READY TO STEP UP YOUR SOCIAL MEDIA?
Stop by Sarkemedia.com to grab a
free report on Facebook marketing
mistakes