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TOP 10
FACEBOOK MISTAKES
MISTAKE #1: POSTING TOO FREQUENTLY




  Find the right balance with Facebook. While
    more updates are common on Twitter, it
        doesn’t always fly on Facebook.
MISTAKE #2: DELETING NEGATIVE COMMENTS

    People value their right to speak on Facebook.
     Don’t delete comments or you risk escalated
         retaliation. Engage people instead.
MISTAKE #3: NOT ACTIVELY PARTICIPATING

    Be active, respond, share and interact.
MISTAKE #4: CONTEST RULES IGNORANCE


          They have stringent rules…
      know them before you start a contest.
MISTAKE #5: VANILLA-ONLY UPDATES


                    Don’t be vanilla all the time.
                    Give your readers something
                    new and interesting.

                    Text, links to audio, provide
                    videos, images and more.
MISTAKE #6: PRIVATE MESSAGE
PROMOTIONS


                  Eek! Using private
                  messaging to send
                  commercial messages on
                  Facebook is a no no and
                  can be seen as spam.
MISTAKE #7: NOT SHARING CONTENT



                       Sharing is caring. It also
                       creates goodwill and
                       enlightens your own
                       audience, so do it
                       readily.
MISTAKE #8: POOR DESIGN



      First impressions are important.
       Take the time to create yours.
MISTAKE #9: IGNORING FACEBOOK INSIGHTS



Facebook provides a wealth of analytics data for your
 Facebook Page. Study and improve your game plan.
MISTAKE #10: OBSESSION WITH LIKES



Likes are good, but the
number of Likes isn’t equal
to ones success. Focus on
results instead.
READY TO STEP UP YOUR SOCIAL MEDIA?



      Stop by Sarkemedia.com to grab a
       free report on Facebook marketing
       mistakes

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Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
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10 facebook-mistakes

  • 2. MISTAKE #1: POSTING TOO FREQUENTLY Find the right balance with Facebook. While more updates are common on Twitter, it doesn’t always fly on Facebook.
  • 3. MISTAKE #2: DELETING NEGATIVE COMMENTS People value their right to speak on Facebook. Don’t delete comments or you risk escalated retaliation. Engage people instead.
  • 4. MISTAKE #3: NOT ACTIVELY PARTICIPATING Be active, respond, share and interact.
  • 5. MISTAKE #4: CONTEST RULES IGNORANCE They have stringent rules… know them before you start a contest.
  • 6. MISTAKE #5: VANILLA-ONLY UPDATES Don’t be vanilla all the time. Give your readers something new and interesting. Text, links to audio, provide videos, images and more.
  • 7. MISTAKE #6: PRIVATE MESSAGE PROMOTIONS Eek! Using private messaging to send commercial messages on Facebook is a no no and can be seen as spam.
  • 8. MISTAKE #7: NOT SHARING CONTENT Sharing is caring. It also creates goodwill and enlightens your own audience, so do it readily.
  • 9. MISTAKE #8: POOR DESIGN First impressions are important. Take the time to create yours.
  • 10. MISTAKE #9: IGNORING FACEBOOK INSIGHTS Facebook provides a wealth of analytics data for your Facebook Page. Study and improve your game plan.
  • 11. MISTAKE #10: OBSESSION WITH LIKES Likes are good, but the number of Likes isn’t equal to ones success. Focus on results instead.
  • 12. READY TO STEP UP YOUR SOCIAL MEDIA?  Stop by Sarkemedia.com to grab a free report on Facebook marketing mistakes