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10 facebook-mistakes
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10 facebook-mistakes

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10 things you shouldn't do on Facebook if you're using it for business.

10 things you shouldn't do on Facebook if you're using it for business.

Published in: Education

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  • You are SO right! I see people making all of these mistakes frequently. Sometimes the only way to learn is to make the mistakes. LOL Trial and error is an effective method.

    I wrote a post on this subject that you might find interesting. http://www.katiekleinsmm.com/facebook-mistakes/

    If you have the time. I'd love to know what you think of it. :)

    -Katie
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  • Great tips Sarah. Thanks!
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  • 1. TOP 10FACEBOOK MISTAKES
  • 2. MISTAKE #1: POSTING TOO FREQUENTLY Find the right balance with Facebook. While more updates are common on Twitter, it doesn’t always fly on Facebook.
  • 3. MISTAKE #2: DELETING NEGATIVE COMMENTS People value their right to speak on Facebook. Don’t delete comments or you risk escalated retaliation. Engage people instead.
  • 4. MISTAKE #3: NOT ACTIVELY PARTICIPATING Be active, respond, share and interact.
  • 5. MISTAKE #4: CONTEST RULES IGNORANCE They have stringent rules… know them before you start a contest.
  • 6. MISTAKE #5: VANILLA-ONLY UPDATES Don’t be vanilla all the time. Give your readers something new and interesting. Text, links to audio, provide videos, images and more.
  • 7. MISTAKE #6: PRIVATE MESSAGEPROMOTIONS Eek! Using private messaging to send commercial messages on Facebook is a no no and can be seen as spam.
  • 8. MISTAKE #7: NOT SHARING CONTENT Sharing is caring. It also creates goodwill and enlightens your own audience, so do it readily.
  • 9. MISTAKE #8: POOR DESIGN First impressions are important. Take the time to create yours.
  • 10. MISTAKE #9: IGNORING FACEBOOK INSIGHTSFacebook provides a wealth of analytics data for your Facebook Page. Study and improve your game plan.
  • 11. MISTAKE #10: OBSESSION WITH LIKESLikes are good, but thenumber of Likes isn’t equalto ones success. Focus onresults instead.
  • 12. READY TO STEP UP YOUR SOCIAL MEDIA?  Stop by Sarkemedia.com to grab a free report on Facebook marketing mistakes