Andrew Goodwin’s theory of music videos

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  • 1. By Sarah Idowu ANDREW GOODWIN’S THEORY OF MUSIC VIDEOS.
  • 2. Goodwin’s Point 1. Music Video demonstrate genre characteristics. Evidence (image/screen grab) Evaluation of its use/importance-what do you think? Jay-z’s song ‘girls, girls, girls’ emphasises the characteristics deemed acceptable for the rap culture. As he continually raps about girls all over the globe. Women from different countries appear in the video. His stage performance is to be a macho man. GOODWIN’S THEORY OF MUSIC VIDEOS
  • 3. Goodwin’s Point 2. The relationship between lyrics and visuals Evidence (image/screen grab) Evaluation of its use/importance-what do you think? In the music video of Chris Brown don’t wake me up he is seen lying on a bed and being awoken by a female. The lyrics he sings about are also viewed visually by the audience 3. There is a relationship between music and Visuals. Tinie Tempha’s song Miami to Ibiza uses great jump cuts between each shot showing the link between the beat of the music and the visuals produced. GOODWIN’S THEORY OF MUSIC VIDEOS
  • 4. Goodwin’s Point 4. Star image, multiple close-up shots of the main artist or vocalist. Evidence (image/screen grab) Evaluation of its use/importance- what do you think? In Miley Cyrus’ We can’t stop shows multiple close up shots of Miley’s trade mark tongue sticking out as well as her twerking in multiple shots. 5.Voyeurism often plays a major part, especially in relation to females. In the music Video for Gimme the light by Sean Paul, the male dancer is watching the women dance in front of him in an explicit manner. He looks intrigued as she dances in front of him. This shows the audience that the female dancers main role is to entertain the male dancer. GOODWIN’S THEORY OF MUSIC VIDEOS
  • 5. Goodwin’s Point 6. Intertextual references to other media texts maybe present. Evidence (image/screen grab) Evaluation of its use/importance-what do you think? In the Music video For Keri Hillson’s Knock You down. Kanye West raps about Nasa and a split screen is used showing what he is talking about and a Nasa rocket blasting off. GOODWIN’S THEORY OF MUSIC VIDEOS