The DeceiverThe DeceiverAS Media Studies EvaluationAS Media Studies EvaluationBy Sarah IdowuBy Sarah Idowu
In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product us...
In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product us...
In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product us...
In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product us...
In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product us...
Q2. How does your media product represent particular social groups?Q2. How does your media product represent particular so...
Q3 What kind of Media Institution might distribute your media productQ3 What kind of Media Institution might distribute yo...
Q3 What kind of Media Institution might distribute your mediaQ3 What kind of Media Institution might distribute your media...
Q4. Who would be the audience for your media products?Q4. Who would be the audience for your media products?Extensive rese...
Q4.Q4.Who would be the audience for you media products?Who would be the audience for you media products?I believe that the...
Q5. How did you attract/address your audience?Q5. How did you attract/address your audience?I attracted my target audience...
Technologies Explanation EvidenceTripod I had never used a tripod with acamera before so that was a newexperience as I lea...
Q7.Looking back at the preliminary task, what do you feel youQ7.Looking back at the preliminary task, what do you feel you...
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Media studies powerpoint

  1. 1. The DeceiverThe DeceiverAS Media Studies EvaluationAS Media Studies EvaluationBy Sarah IdowuBy Sarah Idowu
  2. 2. In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product use,develop or challenge forms and conventionsof real media products?of real media products?What are the forms/conventions? U/D/C Explanation EvidenceIntroducing the settingGenerally in most of the opening sequences I haveanalysed there is a establishing shot to identifysurroundings so that the audience can distinguishwhere the film is taking place. A film such as JAWSuses establishing shot to notify the audience ofwhere the film is taking place.CI decided to use a close up shot formy opening title sequence whichchallenges the concept of promotingscenery. Inspiration for this was fromthe film clockwork orange where thefirst scene is also a close up shotcreating an enigma. However just likeorange clockwork, as this sceneprogresses the camera zooms out sothe surroundings of where mycharacter is (The garden) is obviousto my audience. Furthermore the timeof day is also evident as the scene isshot on a snowy day at night.Introducing main characterThe introduction to the characters in the openingscene signifies their importance in the film. It alsohelps the audience to know who is important in thefilm. In some films the main characters are notshown in the opening scene this may be tochallenge the conventions of usual films thisconnotes mystery and confusion as the audiencewill not know what is going on such as the openingtitle sequence of the panic room which only usedtitle credits and an establishing shot of New York.U/C The introduction of a maincharacter is the first impression theaudience will get, and can identifyof whether the character is good orbad. I was able to identify thecharacters physical features whichis and enigma code often used inhorror films.However I challenged theconventions by not using astereotypical white female butrather an ethnic minority as thelead character which is not oftendone in films within the horrorgenre.KeyU=Used convention D=Developed convention C=Challenged convention
  3. 3. In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product use,develop or challenge forms and conventionsof real media products?of real media products?What are the forms/conventions? U/D/CExplanation EvidenceTitles – Distributor and productioncompanyThese are normally presented at the beginning of theopening title sequence as the film has to advertisethe companies that helped them with the funding andmedia distribution. For example in the film PanicRoom bold silver letters ‘COLUMBIA PICTURESPRESENTS’ and ‘A Hofflund/Polone production’ arepresented in the beginningU By using a close up shot of mycharacters face with the titlemomentum pictures presents,shown on the characters foreheadand an extreme close up of mycharacters eyes with hammer filmsproduction positioned in the eye Iused inspiration from the filmVertigo that similarly places titlesequences on physical features ofthe main protagonists face.Titles – Names of castThe titles in my film opening include a list ofimportant members of the production. These mainlyinclude featured actors, the directors and producers.U/D Generally most of the cast andcrew titles are in a particular order,I used inspiration from the panicroom and followed a similar orderwhen introducing my title credits,this may make it easier for theaudience to know about theimportant members of the film. Ialso used made my title creditszoom in and out. Where are thenames of each actor/actressexpanded outwardly and inwardlyto further add to the importance ofeach title credit.KeyU=Used convention D=Developed convention C=Challenged convention
  4. 4. In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product use,develop or challenge forms and conventionsof real media products?of real media products?What are the forms/conventions? U/D/C Explanation EvidenceNarrativeThe narrative used to let the audienceknow what is going on in the film. In somefilms the narration is not shown which canchallenge the conventions and make itconfusing for the audience creating anenigma in the opening scene such asstrange days. However, other films havenon-diegetic voices in the backgroundhelping the audience to understand what isgoing on.U/D The narrative throughout myfilm opening is continuous withreference to time (shown via aphoto in the evidence box) andthe use of fades showing thattime has moved forward.The dialogue between themain character and her mumalso helps the audience tounderstand what is going on.EquilibriumTzvetan Todorov, suggests that all narrativesfollow a particular three part structure and beginswith an equilibrium, where everything is calm andpeaceful but then progresses in to somethingdramatic creating a disequilibrium, and theneventually is resolved and the equilibrium isrestored.C I challenged the forms andconventions of narrative inreal media products by notconforming toTodorov’stheory of an equilibrium; asthe beginning of my openingfilm title begins as adisequilibrium as theaudience immediatelyidentifies that there issomething sinister about mymain character and endswith a disequilibrium.KeyU=Used convention D=Developed convention C=Challenged convention
  5. 5. In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product use,develop or challenge forms and conventionsof real media products?of real media products?What are the forms/conventions? U/D/C Explanation EvidenceTitles- Title of opening titlesequenceThe titles in my film opening include a list ofimportant members of the production. These mainlyinclude featured actors, the directors and producersas well as the title of the film.U I also made my title differentiatefrom the rest of the title creditsby placing it diagonally in theeye similar to that of the filmVertigo which differentiates bychanging the background to red.Effectively I decided presentedmy titles in a striking redthroughout the opening titlesequence which connotesdanger and stands out to theaudience.MusicMusic in films can be both non-diegetic and diegeticand is used to set the tone of the movie. Certainsounds are used to represented a genres asdifferent noises can represent different things.non- diegetic music sed to create ambiguity tosurprise the audience. In the opening of Kill Bill bothdiegetic and non diegetic sounds are used where asin the opening of panic room only non diegeticsound is used.U/D I used distorted diegetic musicwhich I feel fit perfectly withthe genre of my film opening.By using garage band in myfriends studio we were able todevelop as I discussed withhim what types of sounds Iwanted and what effect Iwanted this to have on myaudience by making them feeluneasy and scared. We usedstrings and piano cords aswell as choir echos. I alsoused diegetic sounds with thecreaking of the door and thetalking scene between themain character and hermother which were alsorecorder by the microphoneconnected to the camera.KeyU=Used convention D=Developed convention C=Challenged convention
  6. 6. In what ways does your media product use,develop or challenge forms and conventionsIn what ways does your media product use,develop or challenge forms and conventionsof real media products?of real media products?What are the forms/conventions? U/D/C Explanation EvidenceEnigmaIn many horror film opening there are multipleunanswered questions at the start dependenton what is going one. Questions generallyasked by the audience are Where are they infilms such as Kill Bill and strange days or Whatare they doing and Who are they in films suchas Vertigo and Woman in Black. Thesequestions are able to capture the audiencesattention and gets the audiences thinkingabout what is going on.U/D In the very beginning of myopening title sequence a senseof enigma is used as the maincharacter stares directly at thecamera. However as the titlesequence progresses thedialoghe between the maincharacter and her mother helpthe audience to understandthat the young girl is claimingto be attact, but at the end ofthe opening title we see thatthe young girl is actually theone attacking herself anddeceiving her mother.KeyU=Used convention D=Developed convention C=Challenged convention
  7. 7. Q2. How does your media product represent particular social groups?Q2. How does your media product represent particular social groups?In my opening title sequence there are two main representations of my maincharacter which are:●Stereotypical scary, spooky character- The main character is sinister andthe audience has to depict from clues of why she is so sinister.●Stereotypical caring mother who is worried about her young child who isscared.I believe that all races would watch the film and by using a black leadcharacter it shows that my film can appeal to a diverse audience.Stereotypically black characters in majority of thrillers/horrors die first but mycharacter is in fact the lead and the rest of the characters in my opening titlesequence are also black. However as a director I had to be careful that notall the black characters I used didn’t come across in a negative light, so themother was a traditional stereotypical mother, which was caring andnurturing and a little young jolly boy.By using a young female character I believe that this will appeal to ayounger age group within my audience however the mother character canalso appeal to adults who may also be interested in horrors causing my filmto appeal to a diverse audience as well as my target audience of age 15-25.The target age of 15-25 will watch my film in the cinema as the attire wornby my main character which is very popular amongst the youngergeneration. However, research shows that males watch horrors more thanfemalesI believe that the working class will also watch my film because they consistof people who after a hard days work want to relax and enjoy pleasure aftera day of work. It is more likely that working class people go to the cinema towatch horror than other social classes. Furthermore working class peoplealso consist of the younger generation as well as the older generation.
  8. 8. Q3 What kind of Media Institution might distribute your media productQ3 What kind of Media Institution might distribute your media productand why?and why?A film distributor is a company or individual who is accountable for releasing films to the public. I have done extensiveA film distributor is a company or individual who is accountable for releasing films to the public. I have done extensiveresearch and decided that due to my film being based in Britain I will choose the British distributor momentum pictures,research and decided that due to my film being based in Britain I will choose the British distributor momentum pictures,for my horror opening sequence. I concluded that British film distributors have a lower budget in to work with infor my horror opening sequence. I concluded that British film distributors have a lower budget in to work with incomparison to American film distributors furthermore, majority of British films are ethnocentric and use mostly Britishcomparison to American film distributors furthermore, majority of British films are ethnocentric and use mostly Britishlocations as well as actors.locations as well as actors.Momentum Pictures is a leading distributing company founded in the UK in 1996 and is relatively new distributingMomentum Pictures is a leading distributing company founded in the UK in 1996 and is relatively new distributingcompany with successful Oscar,BIFA and BAFTA winning films such as; The kings Speech, Lost in Translation, Lawcompany with successful Oscar,BIFA and BAFTA winning films such as; The kings Speech, Lost in Translation, LawAbiding Citizen and the horror film The Woman in Black.Abiding Citizen and the horror film The Woman in Black.Hammer films is a production company based in the UK and is best known for their series of Gothic hammer horror films founded inHammer films is a production company based in the UK and is best known for their series of Gothic hammer horror films founded inthe 30s however it did start out making dramas and comedies, and also period-action films however the hammer film productionthe 30s however it did start out making dramas and comedies, and also period-action films however the hammer film productioncompany is now synonymous with horror. The birth of hammer horror started from 1955 onwards with the first significant horror filmcompany is now synonymous with horror. The birth of hammer horror started from 1955 onwards with the first significant horror filmwas The Curse of Frankenstein.was The Curse of Frankenstein.Whilst obtain research from multiple websites one quoted that;Whilst obtain research from multiple websites one quoted that;‘‘One of the major costs of film production was rental studio space, but Hammer came to the solution of buying a largeOne of the major costs of film production was rental studio space, but Hammer came to the solution of buying a largecountry house, converting it into a studio and creating scripts to work around the décor and location of the house so that itcountry house, converting it into a studio and creating scripts to work around the décor and location of the house so that itcould be re-used, and wouldn’t require constant changes in production design or locale.’could be re-used, and wouldn’t require constant changes in production design or locale.’This further supported my views on why I should pick hammer film productions as my distributor, due to the fact that I am using myThis further supported my views on why I should pick hammer film productions as my distributor, due to the fact that I am using myhouse as the location and re-using and changing certain objects location/surrounding in my house in order to fit in with the genrehouse as the location and re-using and changing certain objects location/surrounding in my house in order to fit in with the genre(horror).(horror).
  9. 9. Q3 What kind of Media Institution might distribute your mediaQ3 What kind of Media Institution might distribute your mediaproduct and why?product and why?There are three main exhibitors in the UK that possibly could exhibit my film The Deceiver due totheir distribution of other low-budget productions. The main exhibitors would be;I also hope that after the film comes out in the cinema it will be distributed on Blue-ray and DVDs
  10. 10. Q4. Who would be the audience for your media products?Q4. Who would be the audience for your media products?Extensive research shows that young people aged 15 to 24 are the most likely age group to go to thecinema and watch films. I believe that my choice of target audience aged 15-24 is the best consumers formy media product.My film could also appeal to those of Afro-Caribbean background due to the predominantly black casthowever as I have clearly stated in previous slides I want my film opening to appeal to all nationalities andcreate a diverse audience in doing so.Within the age of 15-25 this consists on manly students who I believe would go to the cinema in their freetime. Using a young female character who is based around the age 15/16 also enables my target audienceto relate to the film opening.Research had also shown that manly young white males between the ages of 15-25 are more likely to gotto the cinema to watch horrors, more often but by using a lead female character I am sure this will appealto both genders.Key genre and sub genre conventions are used to appeal to the audience which are linked to horror, suchas the Gothic horror element with the use of darker lighting in the bedroom compared to the red headlighting outside focused on the main character in the garden to create an eerie feeling.
  11. 11. Q4.Q4.Who would be the audience for you media products?Who would be the audience for you media products?I believe that the age group picked is best suited for the opening filmI believe that the age group picked is best suited for the opening filmsequence title. Thorough research has shown that horror/thrillers mainlysequence title. Thorough research has shown that horror/thrillers mainlyappeal to men as well as women aged 15-25 however I have made sureappeal to men as well as women aged 15-25 however I have made surethat the content within my film has been depicted to suit the targetthat the content within my film has been depicted to suit the targetaudience making sure there is no explicit content as well as nothing toaudience making sure there is no explicit content as well as nothing tographic. The British Board of Film Classification (BBFC) will thengraphic. The British Board of Film Classification (BBFC) will thendetermine what certificate my film will have.determine what certificate my film will have.Courtesy of wikipedia, I also used this list as a brief guide for whatCourtesy of wikipedia, I also used this list as a brief guide for whatcan and can not be in my film so it is appropriate for age 15+.can and can not be in my film so it is appropriate for age 15+.All films need to be analysed on a case by case basis as it can beAll films need to be analysed on a case by case basis as it can bevery difficult to class certain situations on film without actuallyvery difficult to class certain situations on film without actuallyviewing it and analysing such details. If a film is to be certified asviewing it and analysing such details. If a film is to be certified as15, in the United Kingdom, it has to be around certain guidelines.15, in the United Kingdom, it has to be around certain guidelines.The following is a list of what is most likely to warrant a 15The following is a list of what is most likely to warrant a 15certificate, although it is a very rough guide:certificate, although it is a very rough guide:Strong threat and menace are permitted unless sadistic orStrong threat and menace are permitted unless sadistic orsexualisedsexualised..[1][1]As long as the film is appropriate for 15 year olds, no certain themesAs long as the film is appropriate for 15 year olds, no certain themesare prohibitedare prohibited..[1][1]Violence may be strong but should not dwell on the infliction of painViolence may be strong but should not dwell on the infliction of painor injury. The strongest gory images are unlikely to be acceptable.or injury. The strongest gory images are unlikely to be acceptable.The same applies to references. Any sexual violence should beThe same applies to references. Any sexual violence should bediscreet and be strongly justified."discreet and be strongly justified."
  12. 12. Q5. How did you attract/address your audience?Q5. How did you attract/address your audience?I attracted my target audience because I used many horror conventions and codes. Horrorsmainly made to scare the audience and evoke certain emotions when obvious conventions andcodes are used which for some intrigues them and makes the audience want to watch more.Throughout my opening title sequence I made sure that my opening title sequence createdenigma, used low lighting from single power sources as well as dramatic eye make up to add tothe sinister looks of my main character.In terms of shots I used high angle shots as my character walked up the stairs so that the audiencefeels like they are apart of the film as well as point of view shots and also low angle shots as mymain character writes on the wall which is used to further attract my audience.
  13. 13. Technologies Explanation EvidenceTripod I had never used a tripod with acamera before so that was a newexperience as I learnt how to adjust thehandle and tilt the camera rest toachieve high angle and low angleshots.Final cut express I used the schools MAC computersto imported my footage and afterthat began to cut and trim thefootage to my satisfaction. This wasa new skill that I had learnedbecause I had not used to usingfinal cut express. Using wire-framesto move around my titles and titlesafe to make sure my titles werewithin the blue box was also a newexperience for me which I believe Ilearnt quickly and was able to useeffectively I also learnt how todelete footage that did not look asgood as other shots I had take.Additionally I started to developcertain shots that created a jump cuteffect for the beginning of my filmopening via final cut express.Garage band/Friends musicequipment.I used multiple effects such as choirecho sounds and layered multiplesounds to create my film openingsoundtrack. As well as make sure thatcertain sound effect came in at theright time for example the femalescream at the endQ6.What have you learnt about technologies from the processQ6.What have you learnt about technologies from the processof constructing this product?of constructing this product?
  14. 14. Q7.Looking back at the preliminary task, what do you feel youQ7.Looking back at the preliminary task, what do you feel youhave learnt in the progression from it to the full product?have learnt in the progression from it to the full product?I believe my preliminary task helped me to know how to use thecamera properly with the tripod and also by using the dolly I was ableto take part in filming and produced a 360 degree shot when re-enacting Life on Mars as a preliminary task. I also made sure thatbefore shooting each scene we re enacted I had planned each onewhich later helped me when planning my own film opening as Irealised this was fundamental and most useful. In order to edit footageonce filmed I used the MAC computer. I firstly imported my footageand after that began to cut and trim the footage to my satisfaction. Thiswas a new skill that I had learned because I was not used to using finalcut express but I believe that I used the tools efficiently and was ableto delete the footage that did not look as good as other shots I hadtaken and also start to develop certain shots.Prior to filming I also set up the red head lights and made sure I wascapable of setting them up for use when filming which I learned to dofor the first time.I also did a scene with two other class mates were create a shot-reverse-shot, which is used to show a conversation between twocharacters thus I also used the 180 degree rule to also accomplish thetask. I filmed the scene from over the shoulder of one of thecharacters, looking at another whilst the camera could still see theother character in shot, looking at the character who is next to thecamera. I also learnt how to use the continuity rule when one of myclass mate opened and closed the door which I had never done before360 degreeshot180 RULE/CONTINUITYEXERCISE AND SHOTREVERSE SHOT.RED HEAD LIGHTSMICROPHONE
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