Image source: http://www.flickr.com/photos/48805491@N00/3206216434/
Social Media
for the
Busy Academic
Sarah Horrigan and ...
“websites and applications that enable
users to create and share content or
to participate in social networking”
Oxford Un...
Social media is…
… but a bit scary
… but also very useful
Image source: http://www.flickr.com/photos/92694860@N00/4334456172
7 C’s of
Digital
Career
Literacy
Changing
Collecting
Critiquing
ConnectingCommunicating
Creating
Curating
Source: Hooley, ...
How does that
relate to the role
of the academic?
7 C’s of
Digital
Career
Literacy
Changing
Collecting
Critiquing
ConnectingCommunicating
Creating
Curating
Source: Hooley, ...
Apply them to
an academic
context
1. Changing
But how?
Changing attitude
Changing confidence
Changing skills
2. Collecting
Find
Store
Retrieve
Image source: http://www.flickr.com/photos/51035609331@N01/5070829/
3. Critiquing
Image source: http://www.flickr.com/photos/93393982@N00/3909431214
4. Connecting
Image source: xkcd, http://xkcd.com/918/
5. Communicating
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
1. Connect with other people
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
2. ‘Water the plants’
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
3. Do a bit of research
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
4. Be yourself… your public self
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
5. ‘Be prepared to pivot’
6. Creating
7. Curating
Have you Googled yourself lately??
Image source: http://www.flickr.com/photos/22498907@N02/2966926376/">
CONS
PROS
Image source: http://www.flickr.com/photos/7537092@N07/3414758732/
Image source: http://www.flickr.com/photos/42035325@N00/7334456542/
Image source: http://www.flickr.com/photos/7941044@N06/6110974997
Image source: http://www.flickr.com/photos/48805491@N00/3206216434/
Social Media
for the
Busy Academic
Sarah Horrigan and ...
Lta conference 2013   sarah - social media for the busy academic
Lta conference 2013   sarah - social media for the busy academic
Lta conference 2013   sarah - social media for the busy academic
Lta conference 2013   sarah - social media for the busy academic
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Lta conference 2013 sarah - social media for the busy academic

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Social Media for the Busy Academic
Sarah Horrigan and Tristram Hooley
University of Derby, Learning and Teaching Conference, June 2013

Published in: Business, Technology
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  • Photo Credit: <a href="http://www.flickr.com/photos/48805491@N00/3206216434/">iklash/</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Definition source: OUP, 2013, ‘social media’, available online: http://oxforddictionaries.com/definition/english/social-mediaPhoto Credit: <a href="http://www.flickr.com/photos/93212162@N08/8539048913/">mkhmarketing</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/92694860@N00/4334456172/">Brandon Christopher Warren</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Logossourced from iconfinder.com
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • CollectingPhoto Credit: <a href="http://www.flickr.com/photos/51035609331@N01/5070829/">Paul Watson</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • Photo Credit: <a href="http://www.flickr.com/photos/93393982@N00/3909431214/">Scott McLeod</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • There are so many choices to make and it can seem that the time needed to invest in building a network doesn’t generate the returns on that investment. However, there are tangible benefits.EXAMPLE from own experienceImage source: http://xkcd.com/918/
  • Photo Credit: <a href="http://www.flickr.com/photos/29781788@N00/6651575581/">wabisabi2015</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • CreatingExample from Graeme Anthony about creativity with social media being used to support career building – but this could equally apply to academics building their profiles online, for outreach work, for disseminating the outputs of research, for networking or creating engaging content for students.
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • There are so many choices to make and it can seem that the time needed to invest in building a network doesn’t generate the returns on that investment. However, there are tangible benefits.EXAMPLE from own experienceImage source: http://xkcd.com/918/
  • Photo Credit: <a href="http://www.flickr.com/photos/22498907@N02/2966926376/">Will Lion</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/7537092@N07/3414758732/">westpark</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Have a chat to someone who’s already using Social Media – get them to talk you through their approachPick one tool and give yourself the next month to get to grips with it properlyMake a list of the tools you’ve already got to create media – start with your mobile phone – explore how you could use themShare something online – a blog post, a link, an image, a videoUse the 7 Cs as a way to audit your current use of Social Media – review it in a month’s timePhoto Credit: <a href="http://www.flickr.com/photos/42035325@N00/7334456542/">albyantoniazzi</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/7941044@N06/6110974997/">jenny downing</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/48805491@N00/3206216434/">iklash/</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Lta conference 2013 sarah - social media for the busy academic

    1. 1. Image source: http://www.flickr.com/photos/48805491@N00/3206216434/ Social Media for the Busy Academic Sarah Horrigan and Tristram Hooley
    2. 2. “websites and applications that enable users to create and share content or to participate in social networking” Oxford University Press, 2013 Image source: http://www.flickr.com/photos/93212162@N08/8539048913 Social media
    3. 3. Social media is…
    4. 4. … but a bit scary
    5. 5. … but also very useful
    6. 6. Image source: http://www.flickr.com/photos/92694860@N00/4334456172
    7. 7. 7 C’s of Digital Career Literacy Changing Collecting Critiquing ConnectingCommunicating Creating Curating Source: Hooley, T., 2012, “7 Cs of digital career literacy”
    8. 8. How does that relate to the role of the academic?
    9. 9. 7 C’s of Digital Career Literacy Changing Collecting Critiquing ConnectingCommunicating Creating Curating Source: Hooley, T., 2012, “7 Cs of digital career literacy”
    10. 10. Apply them to an academic context
    11. 11. 1. Changing
    12. 12. But how?
    13. 13. Changing attitude
    14. 14. Changing confidence
    15. 15. Changing skills
    16. 16. 2. Collecting
    17. 17. Find Store Retrieve Image source: http://www.flickr.com/photos/51035609331@N01/5070829/
    18. 18. 3. Critiquing
    19. 19. Image source: http://www.flickr.com/photos/93393982@N00/3909431214
    20. 20. 4. Connecting
    21. 21. Image source: xkcd, http://xkcd.com/918/
    22. 22. 5. Communicating
    23. 23. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 1. Connect with other people
    24. 24. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 2. ‘Water the plants’
    25. 25. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 3. Do a bit of research
    26. 26. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 4. Be yourself… your public self
    27. 27. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 5. ‘Be prepared to pivot’
    28. 28. 6. Creating
    29. 29. 7. Curating
    30. 30. Have you Googled yourself lately??
    31. 31. Image source: http://www.flickr.com/photos/22498907@N02/2966926376/">
    32. 32. CONS PROS Image source: http://www.flickr.com/photos/7537092@N07/3414758732/
    33. 33. Image source: http://www.flickr.com/photos/42035325@N00/7334456542/
    34. 34. Image source: http://www.flickr.com/photos/7941044@N06/6110974997
    35. 35. Image source: http://www.flickr.com/photos/48805491@N00/3206216434/ Social Media for the Busy Academic Sarah Horrigan and Tristram Hooley
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