Lta conference 2013   sarah - social media for the busy academic
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Social Media for the Busy Academic

Social Media for the Busy Academic
Sarah Horrigan and Tristram Hooley
University of Derby, Learning and Teaching Conference, June 2013

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  • Photo Credit: <a href="http://www.flickr.com/photos/48805491@N00/3206216434/">iklash/</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Definition source: OUP, 2013, ‘social media’, available online: http://oxforddictionaries.com/definition/english/social-mediaPhoto Credit: <a href="http://www.flickr.com/photos/93212162@N08/8539048913/">mkhmarketing</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/92694860@N00/4334456172/">Brandon Christopher Warren</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Logossourced from iconfinder.com
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • CollectingPhoto Credit: <a href="http://www.flickr.com/photos/51035609331@N01/5070829/">Paul Watson</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • Photo Credit: <a href="http://www.flickr.com/photos/93393982@N00/3909431214/">Scott McLeod</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • There are so many choices to make and it can seem that the time needed to invest in building a network doesn’t generate the returns on that investment. However, there are tangible benefits.EXAMPLE from own experienceImage source: http://xkcd.com/918/
  • Photo Credit: <a href="http://www.flickr.com/photos/29781788@N00/6651575581/">wabisabi2015</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • CreatingExample from Graeme Anthony about creativity with social media being used to support career building – but this could equally apply to academics building their profiles online, for outreach work, for disseminating the outputs of research, for networking or creating engaging content for students.
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • There are so many choices to make and it can seem that the time needed to invest in building a network doesn’t generate the returns on that investment. However, there are tangible benefits.EXAMPLE from own experienceImage source: http://xkcd.com/918/
  • Photo Credit: <a href="http://www.flickr.com/photos/22498907@N02/2966926376/">Will Lion</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/7537092@N07/3414758732/">westpark</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Have a chat to someone who’s already using Social Media – get them to talk you through their approachPick one tool and give yourself the next month to get to grips with it properlyMake a list of the tools you’ve already got to create media – start with your mobile phone – explore how you could use themShare something online – a blog post, a link, an image, a videoUse the 7 Cs as a way to audit your current use of Social Media – review it in a month’s timePhoto Credit: <a href="http://www.flickr.com/photos/42035325@N00/7334456542/">albyantoniazzi</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/7941044@N06/6110974997/">jenny downing</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/48805491@N00/3206216434/">iklash/</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>

Lta conference 2013   sarah - social media for the busy academic Lta conference 2013 sarah - social media for the busy academic Presentation Transcript

  • Image source: http://www.flickr.com/photos/48805491@N00/3206216434/ Social Media for the Busy Academic Sarah Horrigan and Tristram Hooley
  • “websites and applications that enable users to create and share content or to participate in social networking” Oxford University Press, 2013 Image source: http://www.flickr.com/photos/93212162@N08/8539048913 Social media
  • Social media is…
  • … but a bit scary
  • … but also very useful
  • Image source: http://www.flickr.com/photos/92694860@N00/4334456172
  • 7 C’s of Digital Career Literacy Changing Collecting Critiquing ConnectingCommunicating Creating Curating Source: Hooley, T., 2012, “7 Cs of digital career literacy”
  • How does that relate to the role of the academic?
  • 7 C’s of Digital Career Literacy Changing Collecting Critiquing ConnectingCommunicating Creating Curating Source: Hooley, T., 2012, “7 Cs of digital career literacy”
  • Apply them to an academic context
  • 1. Changing
  • But how?
  • Changing attitude
  • Changing confidence
  • Changing skills
  • 2. Collecting
  • Find Store Retrieve Image source: http://www.flickr.com/photos/51035609331@N01/5070829/
  • 3. Critiquing
  • Image source: http://www.flickr.com/photos/93393982@N00/3909431214
  • 4. Connecting
  • Image source: xkcd, http://xkcd.com/918/
  • 5. Communicating
  • Image source: http://www.flickr.com/photos/47130629@N04/5653817859 1. Connect with other people
  • Image source: http://www.flickr.com/photos/47130629@N04/5653817859 2. ‘Water the plants’
  • Image source: http://www.flickr.com/photos/47130629@N04/5653817859 3. Do a bit of research
  • Image source: http://www.flickr.com/photos/47130629@N04/5653817859 4. Be yourself… your public self
  • Image source: http://www.flickr.com/photos/47130629@N04/5653817859 5. ‘Be prepared to pivot’
  • 6. Creating
  • 7. Curating
  • Have you Googled yourself lately??
  • Image source: http://www.flickr.com/photos/22498907@N02/2966926376/">
  • CONS PROS Image source: http://www.flickr.com/photos/7537092@N07/3414758732/
  • Image source: http://www.flickr.com/photos/42035325@N00/7334456542/
  • Image source: http://www.flickr.com/photos/7941044@N06/6110974997
  • Image source: http://www.flickr.com/photos/48805491@N00/3206216434/ Social Media for the Busy Academic Sarah Horrigan and Tristram Hooley