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Lta conference 2013 sarah - social media for the busy academic

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Social Media for the Busy Academic …

Social Media for the Busy Academic
Sarah Horrigan and Tristram Hooley
University of Derby, Learning and Teaching Conference, June 2013

Published in: Business, Technology

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  • Photo Credit: <a href="http://www.flickr.com/photos/48805491@N00/3206216434/">iklash/</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Definition source: OUP, 2013, ‘social media’, available online: http://oxforddictionaries.com/definition/english/social-mediaPhoto Credit: <a href="http://www.flickr.com/photos/93212162@N08/8539048913/">mkhmarketing</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/92694860@N00/4334456172/">Brandon Christopher Warren</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Logossourced from iconfinder.com
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • CollectingPhoto Credit: <a href="http://www.flickr.com/photos/51035609331@N01/5070829/">Paul Watson</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • Photo Credit: <a href="http://www.flickr.com/photos/93393982@N00/3909431214/">Scott McLeod</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • There are so many choices to make and it can seem that the time needed to invest in building a network doesn’t generate the returns on that investment. However, there are tangible benefits.EXAMPLE from own experienceImage source: http://xkcd.com/918/
  • Photo Credit: <a href="http://www.flickr.com/photos/29781788@N00/6651575581/">wabisabi2015</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Edudemic, 2013, ‘Be good at social media without trying’,http://www.edudemic.com/2013/02/the-busy-persons-guide-to-social-media/Photo Credit: <a href="http://www.flickr.com/photos/47130629@N04/5653817859/">khalid Albaih</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • CreatingExample from Graeme Anthony about creativity with social media being used to support career building – but this could equally apply to academics building their profiles online, for outreach work, for disseminating the outputs of research, for networking or creating engaging content for students.
  • LinkedIn example (from ‘Building Online Employability’ – but adapted for academics)
  • There are so many choices to make and it can seem that the time needed to invest in building a network doesn’t generate the returns on that investment. However, there are tangible benefits.EXAMPLE from own experienceImage source: http://xkcd.com/918/
  • Photo Credit: <a href="http://www.flickr.com/photos/22498907@N02/2966926376/">Will Lion</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/7537092@N07/3414758732/">westpark</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Have a chat to someone who’s already using Social Media – get them to talk you through their approachPick one tool and give yourself the next month to get to grips with it properlyMake a list of the tools you’ve already got to create media – start with your mobile phone – explore how you could use themShare something online – a blog post, a link, an image, a videoUse the 7 Cs as a way to audit your current use of Social Media – review it in a month’s timePhoto Credit: <a href="http://www.flickr.com/photos/42035325@N00/7334456542/">albyantoniazzi</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/7941044@N06/6110974997/">jenny downing</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • Photo Credit: <a href="http://www.flickr.com/photos/48805491@N00/3206216434/">iklash/</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Transcript

    • 1. Image source: http://www.flickr.com/photos/48805491@N00/3206216434/ Social Media for the Busy Academic Sarah Horrigan and Tristram Hooley
    • 2. “websites and applications that enable users to create and share content or to participate in social networking” Oxford University Press, 2013 Image source: http://www.flickr.com/photos/93212162@N08/8539048913 Social media
    • 3. Social media is…
    • 4. … but a bit scary
    • 5. … but also very useful
    • 6. Image source: http://www.flickr.com/photos/92694860@N00/4334456172
    • 7. 7 C’s of Digital Career Literacy Changing Collecting Critiquing ConnectingCommunicating Creating Curating Source: Hooley, T., 2012, “7 Cs of digital career literacy”
    • 8. How does that relate to the role of the academic?
    • 9. 7 C’s of Digital Career Literacy Changing Collecting Critiquing ConnectingCommunicating Creating Curating Source: Hooley, T., 2012, “7 Cs of digital career literacy”
    • 10. Apply them to an academic context
    • 11. 1. Changing
    • 12. But how?
    • 13. Changing attitude
    • 14. Changing confidence
    • 15. Changing skills
    • 16. 2. Collecting
    • 17. Find Store Retrieve Image source: http://www.flickr.com/photos/51035609331@N01/5070829/
    • 18. 3. Critiquing
    • 19. Image source: http://www.flickr.com/photos/93393982@N00/3909431214
    • 20. 4. Connecting
    • 21. Image source: xkcd, http://xkcd.com/918/
    • 22. 5. Communicating
    • 23. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 1. Connect with other people
    • 24. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 2. ‘Water the plants’
    • 25. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 3. Do a bit of research
    • 26. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 4. Be yourself… your public self
    • 27. Image source: http://www.flickr.com/photos/47130629@N04/5653817859 5. ‘Be prepared to pivot’
    • 28. 6. Creating
    • 29. 7. Curating
    • 30. Have you Googled yourself lately??
    • 31. Image source: http://www.flickr.com/photos/22498907@N02/2966926376/">
    • 32. CONS PROS Image source: http://www.flickr.com/photos/7537092@N07/3414758732/
    • 33. Image source: http://www.flickr.com/photos/42035325@N00/7334456542/
    • 34. Image source: http://www.flickr.com/photos/7941044@N06/6110974997
    • 35. Image source: http://www.flickr.com/photos/48805491@N00/3206216434/ Social Media for the Busy Academic Sarah Horrigan and Tristram Hooley