CASE STUDY: SARA RAD, MASTER OF DESIGN (DISTINCTION), AUT, 2012.Email email@example.com | moblie 021 655 013Disrupting Aged Care. The Analysis and Development of a Design Manifestoas Potent Change Agencies to Drive Social Innovation in Aged Care.BackgroundCurrent technocratic and business models have failed to satisfy a new generation of elderly people, their extend family and friends.Over the decades to come, there will be a significant increase in elderly populations due to the advancement of medical technology,high birth rates, increased life expectancy and the baby boomers shifting into retirement. This will exert a tremendous amount ofpressure on the economy and society. Residential care industries will need to meet the demands however at present they lack theadequate sociocultural models of care. There is a need for a new holistic model care to satisfy the socio cultural needs, wants anddesires of the 21st century’s ageing population.Research Question How can a manifesto be framed as a potent change agency for social innovation to transform societal beliefs of aged care?Project aimThe purpose of the design manifesto is to universally influenced the heuristic design phases through an iterativecommunicate shared responsibility and ownership across process to produce the proposed outcome.disciplines surrounding the issues of aged care as a potentchange agent to influencing social innovation using strategic Discussiondesign thinking and a compelling narrative that captivates theaudience. It will attempt to outline an innovative blue ocean This design project applied elements of strategic design thinkingapproach that suggests a way for policy makers to develop to produce a tangible outcome using an interdisciplinarypolicies that cater for the ageing population. approach. Due to the time frame of nine months and the scope of the project, primary and secondary research was conductedVision during the immersion stage. In-depth research using semi-The project aims to transform societal beliefs of the delivery of structure interviews with key informants and additionallyaged care using an innovative, humanistic model of care that family and friends of elderly people with experiences relating tocelebrates life and wellbeing. Additionally the vision empowers residential care in the aged care sector were carried out. Givenand cherishes elderly people so that they can have a longer time frame, and consent from AUT’s Ethics Board ameaningful lives. transdisciplinary approach would have been used to collaborate with elderly research participants. That would have allowed theTarget Audience practical use of human-centred design and an inclusive designFor revolutionary change to be successful there needs to thinking methodology to discover tangible insights from elderlybe collective buy-in, shared responsibility and ownership. to shape an innovative humanistic future for aged care. TheTherefore, the target audience is multidisciplinary ranging actionable insights would have influenced the content of thefrom healthcare, social services, city planners, localgovernments, designers, architects, interior designers, design manifesto providing a viewpoint from the user instead ofdevelopers, social entrepreneurs, elderly, families, caregivers, a top down approach.resident nurses, and retirement industry service providers. ConclusionMethodology and Methods It has been concluded through study and research that over theAn interdisciplinary approach was taken combining design last few decades there have been some positive and incrementaltheory and action research methodologies. Empirical and changes in the aged care sector. However to have real disruptiveheuristic qualitative methods were used which included innovation as a driver for change in the delivery of aged care,literature reviews, precedent analysis, site visits, expert it is essential to shift societal thinking, and depart from ageisminterviews, case studies and netnography. The areas reviewed and institutional technocratic models of care. Alternatively, towere residential care, ageing in place, and inequalities of humanrights in the aged care sector, inspirational leadership, and captivate stakeholders through a well-told narrative that affectshuman-centred design. I visited two Auckland based retirement the emotions and intellect, educates, gives ownership, andvillages. Additionally three expert interviews were conducted engenders social responsibility through commitment and socialwith key informants. The insights analysis and reflection media, a design manifesto can be an extremely powerful tool.