Introductions<br />Balance<br />C.R.A.P. Design<br />Type & Color<br /><ul><li>  Information     Hierarchy</li></ul>Micros...
“the great story provides us with a road map or treasure map, which outlines all of the actions and tasks we have to accom...
 What does that have to do with learning/design?</li></li></ul><li>critique<br />
Visual Hierarchy : Priority/order according to visual cues<br />Size, weight, color, etc.<br />Information Hierarchy : Pri...
Hierarchy<br />Remember your #1 Design Skill<br />Squinting is the best way to “see” the hierarchy you have set up<br />
Flow<br />“aaaa-nd we’re walking…”<br />Eyes “travel” through a design<br />Measurement unit = eye miles<br />Elements of ...
Flow Patterns<br />Note: “natural” flow patterns are culture-specific<br />
Designer as Guide<br />Why pay for a guided tour?<br />In-depth knowledge<br />Limited time<br />Unfamiliar area/subject<b...
Designer as Guide<br />Tools for guiding<br />Size<br />Weight<br />Color<br />CRAP<br />
Exercise<br />
<ul><li>No reading assignment
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Ipt655 Wk5 Info Hierarchy

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Ipt655 Wk5 Info Hierarchy

  1. 1. Introductions<br />Balance<br />C.R.A.P. Design<br />Type & Color<br /><ul><li> Information Hierarchy</li></ul>Microsoft Word<br />Adobe InDesign I<br />Adobe InDesign II<br />Adobe Photoshop<br />Microsoft PowerPoint<br />Quantitative Information<br />Qualitative Information<br />Abstractions<br />Persuasion<br />IPT 655 Visual Instructional Design<br />“Aaa-nd we’re walking”<br />
  2. 2. “the great story provides us with a road map or treasure map, which outlines all of the actions and tasks we have to accomplish in order to complete [a meaningful life change], and a tool kit for solving all of the problems that have to be solved to accomplish the actions and tasks.”<br />Discussion<br /><ul><li> What elements of the hero’s journey are essential?…superfluous?
  3. 3. What does that have to do with learning/design?</li></li></ul><li>critique<br />
  4. 4. Visual Hierarchy : Priority/order according to visual cues<br />Size, weight, color, etc.<br />Information Hierarchy : Priority/order according to meaning, intended communication<br />30/20/10 rule<br />Problem = Making them Match.<br />Hierarchy<br />
  5. 5. Hierarchy<br />Remember your #1 Design Skill<br />Squinting is the best way to “see” the hierarchy you have set up<br />
  6. 6. Flow<br />“aaaa-nd we’re walking…”<br />Eyes “travel” through a design<br />Measurement unit = eye miles<br />Elements of flow<br />Entry<br />Exit<br />Path<br />Stop<br />
  7. 7. Flow Patterns<br />Note: “natural” flow patterns are culture-specific<br />
  8. 8. Designer as Guide<br />Why pay for a guided tour?<br />In-depth knowledge<br />Limited time<br />Unfamiliar area/subject<br />“You missed the best part!”<br />Why invest in V/I Hierarchy?<br />Same reasons.<br />
  9. 9. Designer as Guide<br />Tools for guiding<br />Size<br />Weight<br />Color<br />CRAP<br />
  10. 10. Exercise<br />
  11. 11. <ul><li>No reading assignment
  12. 12. Using the plain-text file posted to the island site, design an informational flyer. Focus on flow and hierarchy decisions. You may add elements and perform slight edits, but all the original information must be present in your design.</li></ul>Assignment<br />
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