Introductions Balance C.R.A.P. Design Type & Color
Microsoft Word Adobe InDesign I Adobe InDesign II Adobe Photoshop Microsoft PowerPoint Quantitative Information Qualitative Information Abstractions Persuasion IPT 655 Visual Instructional Design “Aaa-nd we’re walking”
“the great story provides us with a road map or treasure map, which outlines all of the actions and tasks we have to accomplish in order to complete [a meaningful life change], and a tool kit for solving all of the problems that have to be solved to accomplish the actions and tasks.” Discussion
What elements of the hero’s journey are essential?…superfluous?
What does that have to do with learning/design?
Visual Hierarchy : Priority/order according to visual cues Size, weight, color, etc. Information Hierarchy : Priority/order according to meaning, intended communication 30/20/10 rule Problem = Making them Match. Hierarchy
Hierarchy Remember your #1 Design Skill Squinting is the best way to “see” the hierarchy you have set up
Flow “aaaa-nd we’re walking…” Eyes “travel” through a design Measurement unit = eye miles Elements of flow Entry Exit Path Stop
Flow Patterns Note: “natural” flow patterns are culture-specific
Designer as Guide Why pay for a guided tour? In-depth knowledge Limited time Unfamiliar area/subject “You missed the best part!” Why invest in V/I Hierarchy? Same reasons.
Designer as Guide Tools for guiding Size Weight Color CRAP
Using the plain-text file posted to the island site, design an informational flyer. Focus on flow and hierarchy decisions. You may add elements and perform slight edits, but all the original information must be present in your design.