Information Hierarchy Microsoft Word Adobe InDesign I Adobe InDesign II Adobe Photoshop Microsoft PowerPoint Quantitative Information Qualitative Information Abstractions Persuasion IPT 655 Visual Instructional Design Garamond, Zurich and ochre, oh my!
“Desperate Housewives essentially functions as a kind of cognitive heat sink, dissipating thinking that might otherwise have built up and caused society to overheat.” Discussion
Do you think the internet has been as significant as the printing press?
If it has, what does it mean for our role?
Typeface = set of letterforms and glyphs in a certain style Example: Arial Font = set of letterforms and glyphs from a typeface in a particular weight and size Example: Arial Bold 12pt Typography
Serif / San Serif / Script Most readable (print) = serif Most readable (electronic) = san serif Typographic Taxonomy
Display / Body Display = NO MORE than 5 lines! Display = good for Headlines Captions Pull-quotes Body = block paragraphs Typographic Taxonomy
Color Hue : position on the color wheel Primary Secondary Tertiary
Color Value : lightness/darkness Tint – lighter than pure hue Shade – darker than pure hue
Color Saturation : intensity of color High saturation – “vibrant” “bright” Low saturation – “neutral” “muted”
Color Monochrome Uses only tints and shades of a single hue Examples: “black and white” “sepia”
Color Analogous Adjacent hues on the color wheel “Same family”
Color Complimentary Red/Green Blue/Orange Yellow/Violet
Color Relationships Relative to the “PURE” Hue Saturation Value Relative to OTHER COLORS Monochrome Analogous Complimentary Accent
Read Bonnet, “The Hero’s Journey”
Select typefaces to match each of the adjectives listed. Create color schemes (using paint chips) for at least 5 different adjectives.