Ipt655 Wk2 Balance

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Week 2 slides for "Visual Instructional Design" with SaraJoy Pond. Topic : Balance : visual weight, symmetrical and asymmetrical balance and implications for communication.

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Ipt655 Wk2 Balance

  1. 1. IPT 655 Visual Instructional Design Introductions • Balance C.R.A.P. Design Type & Color Information Hierarchy Microsoft Word Adobe InDesign I Adobe InDesign II Adobe Photoshop Microsoft PowerPoint Quantitative Information Qualitative Information Abstractions Persuasion
  2. 2. “In Church circles we use the sentence ‘I feel really good about it.’ Every time I hear it, I see a red flag go up. Some very bad decisions have been made by people who “feel really good” about something they have failed to reason out or even apply common sense to.”  What are the results of being off-balance?  What does it take to be balanced? What does balance look like? Feel like?
  3. 3.  Distribution of Visual Weight in a Composition.  What determines visual “weight”? Balance
  4. 4. Which is “heavier”? a B A B BA
  5. 5.  Distribution of Visual Weight in a Composition.  What determines visual “weight”?  Type size and face  Line thickness and style  Image saturation and contrast  Positive and Negative space Balance
  6. 6. Symmetrical Balance  Classical  Solid  Professional  Important  Reliable  Timeless  Official STATIC  Contemporary  Unpredictable  Fun  Informal  Energetic  Young  Trendy Dynamic Asymmetrical Balance
  7. 7.  Read Gibbons, “Contrast, Trace, Question, Story”  Using the layout building blocks provided, create three different balanced compositions. Cut the elements out, fix them to another sheet of paper and photocopy. You may make additions, but all the elements provided must be in each layout.

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