1.1.System Deign For Sustainability Intro Vezzoli Srishti 09

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1.1.System Deign For Sustainability Intro Vezzoli Srishti 09

  1. 1. carlo vezzoli Politecnico di Milano Learning Network on Sustainability course how are you? subject 1 System Design for Sustainability learning resource 1.1 SYSTEM DESIGN FOR SUSTAINABILITY: THE EUROPEAN / ITALIAN APPROACH
  2. 2. . Sustainable development and system innovation . Eco-Efficient Product-Service System (PSS) . System design for eco-efficiency . System design for social equity and cohesion . System design for sustainability: a potential role CONTENTS
  3. 3. THE SUSTAINABLE DEVELOPMENT: A SOCIAL AND PRODUCTIVE DEVELOPMENT that takes place within the limits set by the “nature” and meets the needs of the present without compromising those of the future generation within a world-wide equitable distribution of resources 1987, UN “our common future”; 1992 UN conf. Rio; 2002 UN conf. Johannesburg; 2006 UE Sustainable Development Strategy; etc…
  4. 4. IN 50 YEARS A WORLD-WIDE EQUITABLE SYSTEMS OF PRODUCTION AND CONSU M PTION SHOULD USE ~ 90% LESS RESOURCES THAN THE HIGHLY INDUSTRIALISED CONTEXTS ARE DOING TODAY SUSTAINABILITY: DIMENSION OF CHANGE
  5. 5. SUSTAINABILITY: QUALITY OF CHANGE PROMOTE (EVEN) SYSTEM INNOVATIONS RADICAL CHANGE (“DISCONTINUITY”) DIFFUSED INNOVATION PROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM) INNOVATIONS
  6. 6. to innovate not only at a technological (process) and product level, but also and above all to innovate on the level the socio-economic interaction patterns between the stakeholders of the (various) demand-offer systems we are talking of system innovation: joint innovation of products, services and stakeholders interactions THE NEED TO FOCUS (EVEN) ON A SYSTEM INNOVATION LEVEL
  7. 7. PRODUCT-SERVICE SYSTEM: DEFINITION pdf available at: http://www.uneptie.org/pc/sustain/design/pss.htm “ the result of an innovation strategy, shifting the business focus from designing and selling physical products only, to designing selling a system of products and services which are jointly capable of fulfilling specific client demands (satisfactions).” “ system innovation can lead, throughout innovative stakeholders’ interactions, to system eco-efficiency.” [UNEP, 2002]
  8. 8. <ul><li>ECO-EFFICENT PRODUCT-SERVICE SYSTEM EXAMPLES (AND TYPOLOGIES) </li></ul>
  9. 9. <ul><li>KLUBER LUBRIFICATION </li></ul><ul><li>offers lubricants + service on-site identification (movable lab) of equipment in efficiency , and the potential reduction of emissions’ impact </li></ul>the innovative interaction between the company and the client, make the companies’ economic interest to be other than only selling higher amount of lubricants
  10. 10. E-E PSS INNOVATION (TYPE I) ADDING VALUE TO THE PRODUCT LIFE CYCLE a c ompany ( alliance of companies ) provides additional services - maintenance, repair, up-grading , substitution and product take back - to guarantee life cycle performance of the product ( sold to the client)
  11. 11. <ul><li>AMG: SOLAR HEAT SERVICE </li></ul><ul><li>hot water itself is sold as an entire service (payment x litre); hot water is produced by sun energy + methane; service include: methane supply ( not directly paid ), equipments and meter ( not owned ) transportation, installation and maintenance. </li></ul>the innovative interaction between the company and the user, make the companies’ interest to design equipment minimising methane consumption (maximises the income) and increase solar energy (because of higher income)
  12. 12. E-E PSS INNOVATION (TYPE II) P ROVIDING FINAL RESULTS TO CUSTOMERS a c ompany ( alliance of companies ) provides a customised mix of services, instead of products, in order to provide a specific final result to the customer the client does not own the product and/or does not buy the resources for its functioning and does not operate on it to obtain the final satisfaction, i.e. the client pays the company to provide the agreed final results
  13. 13. <ul><li>ARISTON + ENEL : PAY-PER-USE </li></ul><ul><li>payment is based on number of washes and includes: delivery of a washing machine at home ( not owned ), electricity supply ( not directly paid ), maintenance, up-grading and end-of-life collection. </li></ul>the innovative interaction between the companies and the client, make the companies’ interest to design and provide high efficient, long lasting, reusable and recyclable washing machines
  14. 14. E-E PSS INNOVATION (TYPE III) ENABLING PLATFORMS FOR CUSTOMERS company ( alliance of companies ) provides access to products, tools, opportunities enabling clients to get their “satisfaction” the client does not own the product and/or does not buy the resources for its functioning, but operates on it to obtain the “satisfaction”, i.e. the client pays only for the use of the product
  15. 15. <ul><li>E-E PSS INNOVAT. MAIN CHARACTERITICS: </li></ul><ul><li>radical innovations, not much as technological ones, but as new interactions/partnership between the satkeholders of the particular offer-demand (satisfaction) system </li></ul><ul><li>business model potentially delinking economic interests from environmental impact increase, i.e. win-win potential </li></ul>
  16. 16. 2. SYSTEM DESIGN FOR ECO-EFFICIENCY
  17. 17. … introducing eco-efficient PSS innovation in design ... REQUIRES NEW DESIGN DEFINITION, APPROACHES, SKILLS, METHOD/TOOLS
  18. 18. <ul><li>“ the design for eco-efficiency of the system of products and services that are together able to fulfil a particular demand of “satisfaction”, as well as the design of the interaction of the stakeholders taking part to this offer-demand satisfaction system ” </li></ul><ul><li>(VEZZOLI, Maggioli, Milan, 2007) </li></ul>SYSTEM DESIGN FOR ECO-EFFICIENCY: DEFINITION
  19. 19. <ul><li>. “SATISFACTION-SYSTEM” APPROACH DEMAND-SATISFACTION DESIGN </li></ul><ul><li>. “STAKEHOLDER INTERACTIONS” APPROACH STAKEHOLDER CONFIGURATION DESIGN </li></ul>SYSTEM DESIGN FOR ECO-EFFICIENCY: APPROACHES
  20. 20. STAKEHOLDERS’ INTERACTIONS DESIGN
  21. 21. <ul><li>. “SATISFACTION-SYSTEM” APPROACH DEMAND-SATISFACTION DESIGN </li></ul><ul><li>. “STAKEHOLDER INTERACTIONS” APPROACH STAKEHOLDER CONFIGURATION DESIGN </li></ul><ul><li>. SYSTEM ECO-EFFICIENCY APPROACH ECO-EFFICIENCY -ORIENTED SYSTEM DESIGN </li></ul>SYSTEM DESIGN FOR ECO-EFFICIENCY: APPROACHES
  22. 22. <ul><li>- design an integrated system of products and services fulfilling a particular demand for “satisfaction” </li></ul><ul><li>- design new socio-economic stakeholders’ interactions </li></ul><ul><li>- promote/facilitate participated design between different stakeholders </li></ul><ul><li>- ORIENTATE THE ABOVE PROCESSES TOWARDS ECO-EFFICENT SOLUTIONS </li></ul>SYSTEM DESIGN FOR ECO-EFFICIENCY: SKILLS
  23. 23. SYSTEM DESIGN FOR ECO-EFFICIENCY: METHODS AND TOOLS EU RESEARCHES WITH METHOD/TOOLS OUTCOMES: van Halen, Vezzoli & Wimmer, Methodology for product service system innovation, Van Gorcum, Assen, The Netherlands, 2005 MEPSS Manzini, Collina & Evans, Highly Customerised Solutions, Cranfield University, 2006 HiCS MSDS : M ethod for S ystem D esign for S ustailability adopted by Polimi-dis: company consulting + teaching
  24. 24. SYSTEM DESIGN FOR ECO-EFFICIENCY CRITERIA . system life optimisation . transportation/distribution reduction . resources reduction . waste minimisation/valorisation . conservation/biocompatibility . toxic reduction [DEVELOPED WITHIN MEPSS PROJECT WITH A RELATED SET OF GUIDELINES AND INTEGRATED INTO THE SDO TOOLKIT]
  25. 25. SUSTAINABILITY DESIGN-ORIENTING (SDO)/IDEA TABLE the 6 environmental criteria ... a set of stakeholders'’ interactions promising guidelines (criteria-related) type stakeholders’ interactions idea for each criteria …
  26. 26. 3. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION
  27. 27. A REMARK: a promising economic model to couple environmental and socio-ethical sustainability DISTRIBUTED ECONOMIES: “ selective share of production distributed to regions where activities are organized in the form of small scale, flexible units that are synergistically connected with each other ” [IIIEE, SWEEDEN, 2006]
  28. 28. <ul><li>key example of Distributed Economies </li></ul><ul><li>“ DISTRIBUTED ENERGY GENERATION” </li></ul><ul><li>(RENEWABLE RESOURCES SUN , HYDROGEN … ) </li></ul>environmental sustainability: non-ex h a u stable + greenhouse effect reduction + lower environmental impact for extraction, transformation, distribution socio-ethic sustainability: s un (and hydrogen) acquisition: local + with simple processes > micro-plants installable/manageable by small economic entity > user-producer > energetic micro network building > global network > access, self-sufficiency , power (and interdependency) local communities/households > resources democratisation > inequality reduction
  29. 29. group of 40 persons organised to a collective purchase and debating on consumption : . p reference for local, season / biological produces . p reference for small local producer / social coop . . d irect contact with suppliers + production site . c ost reduction duet to de-intermediation other examples of Distributed Economies (not energy related) SOLIDARITY PURCHASING GROUPS (GAS)
  30. 30. <ul><li>DISTRIBUTED ECONOMIES MAIN SUSTAINABLE CHARACTERISTICS </li></ul>LOCALLY-BASED: start from sustainable local resources and needs, but could become open non-local or global systems + NETWORK-STRUCTURED: gain critical mass and potential by their connections in network
  31. 31. > DISTRIBUTED ECONOMIES ARE IN FACT PRODUCT-SERVICE SYSTEM INNOVATION WHICH ARE COMMUNITY-BASED AND COUPLING ECO-EFFICIENCY WITH SOCIAL EQUITY AND COHESION RESEARCH QUESTION: IS THERE A POTENTIAL ROLE FOR THE DESIGN IN SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION, WHEN AND IF, PSS INNOVATION ARE LACALLY-BASED AND NETWORK STRUCTURED?
  32. 32. POLIMI DIS CO-PROMOTED SOME RESEARCH/PROJECTS ON EE PSS DESIGN POTENTIALS FOR SOCIAL EQUITY AND COHESION
  33. 33. workshop 1 (1.2006) ITCP-USP, Sao Paolo method/tool development DEVELOPMENT OF SYSTEM DESIGN FOR SUSTAINABILITY TOOLS/METHODS FOR SOCIAL INCUBATOR Incubadora Tecnológica de Cooperativas Populares ITCP NETWORK University of Sao Paolo Federal University of Paraná, Curitiba Politecnico di Milano - DIS workshop 2 (8.2006) ITCP-UFPR, Curitiba
  34. 34. sustainable system design product design system innovation introd. and diffusion path United Nations Industrial Development Organization A Global UNIDO Network of University Chairs on Innovation <ul><li>- FARKA , a system for drinkable water transportation in Burkina Faso; </li></ul><ul><li>DUMBO , a system for vegetable’s transportation in Zambia </li></ul><ul><li>– NIGO , a system for disabled students transportation in South Africa. </li></ul>SYSTEM DESIGN FOR SUSTAINABLE PILOT PROJECT AIMING AT AN INTRODUCTION OF LOCALLY-BASED AND LONG LASTING MOBILITY SYSTEM FOR LOW INCOME CONTEXTS IN AFRICA Politecnico di Milano Cape Peninsula University of Technology
  35. 35. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [DEVELOPED BASED ON EXPERIENCES MATURED IN UNIDO, ITCP AND INFORMAL LENS (2003 IIT) AND INTEGRATED INTO THE SDO TOOLKIT]
  36. 36. SUSTAINABILITY DESIGN-ORIENTING (SDO)/IDEA TABLE the 6 environmental criteria ... a set of stakeholders'’ interactions promising guidelines (criteria-related) type stakeholders’ interactions idea for each criteria …
  37. 37. <ul><li>“ the design for social equity and cohesion of eco-efficient system of products and services that are together able to fulfil a particular demand of (community) “satisfaction”, as well as the design of the locally-based and network-structured interaction of the stakeholders directly and indirectly linked to that “satisfaction” system ”” </li></ul><ul><li>(VEZZOLI, Maggioli, Milan, 2007) </li></ul>A POTENTIAL ROLE FOR THE DESIGN?: SYSTEM DESIGN FOR SUSTAINABILITY (ENVIRONM. + SOCIAL EQUITY)

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