Latina Power Shift - Nielsen 2013
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U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced
as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace. This rise of Latinas is driven both by strong demographics and a healthy inclination to embrace and retain their Hispanic culture even as they make significant strides toward success in mainstream America.
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