1. System designing in the cloud era
2012 November 9
Sapporo Sparkle k.k.
Satoe Kuwahara
Twitter @SatoeKuwahara
Egenera executive round table

2. Now cloud goes beyond own/not own…
In these days… Cloud computing becomes widespread
Especially, it has been used in “ Mobile × Cloud → Big Data ”
Reality; one of the characteristic features of cloud computing is
“proactive updating”
→merit and demerit of rapid growing speed
→Provider has the right to decide the system update – when, what..
Reality; Cloud service is totally different from BPO
→User side has to develop “the use environment” - “Integration”
→Important; Transparency and openness (API) “High connectivity”
Latest with cloud computing… “create a solution that meets all
performance and feature requirements of the business”
“Choice & Customize” to use cloud
→ “Grand-Design and Integration” 「Cloud 2.0」
Egenera Executive round table 1 ©2012 SapporoSparkle kk

3. Realize the best system that meets your business
Strengths and Vision with using cloud computing
Enterprise IT Today;
『Change from system perspective to use perspective』
→Cloud computing supports this change “how to utilize it”
→Realize a system that meets what your business directed with the condition required.
→Cloud computing fills the requirements and the conditions “trigger of solution”
→Configure and Integrate cloud services with others *Different from ASP
“Hybrid cloud and on-premise, Configure some specialized systems, and Integrate”
Innovation Cloud service A
Cloud service A
System that
meets business
Vision
Existing service A
Cloud system
On-premise
Grand-design with
Business perspective
Customer perspective External service A
Cloud service
Collaboration, BPO
Integration
Egenera Executive round table 2 ©2012 SapporoSparkle kk

4. Ex. Customer service with multiple cloud service
Message etc. Location information E-manual
Go the round
Photo site Map information CRM CRM GPS
Contact Field
center service
Request
GPS
Estimation etc.
Service
Customer order
ID Composite contract
application system
Please come
immediately!
Customer
Customer Customer
Customer service rep
situation Screen service rep
Correspondence
CRM Customer
information Assignment Conversation Heading to site
Conversation
Operating
Emergency Inquiry from family member CTI report
response Inquiry made at later date
Operator
Customer can use cloud services and mobile applications → innovation. more convenient and user-friendly!
Egenera Executive round table 3 ©2012 SapporoSparkle kk

5. Diversification of cloud services
Background of “Choice and Customiz”
→ Cloud services are available in multiple fields, units and layers
→ more and more seamless IaaS, PaaS and SaaS…
→ There also make the own system to cloud services and share…
＜diversification… one view of classification…＞ Let’s see
some examples!
1. Integrated services such as enterprise cloud service
2. Specific and specialized service
3. Providing advanced knowledge and technology through the services
4. Services that support and improve the system lifecycle
5. Services that becomes(and links with) social platform
* Utilization from can be both “continual” and “temporary/particular point”
☆ Imagination that finds service is important!
☆ Grand-design, configuration and integration
Egenera Executive round table 4 ©2012 SapporoSparkle kk

16. Change in enterprise IT
– making the maximum use of cloud computing
1. Integration and convergence between business and IT.
Enterprise system much closely related to business
- Flexible with individualization, customization and verification (standard core and original extension)
- Also one more area, “Computer convergence” product and service – Business IT
2. System with outward-looking related partners and community-
industry, society etc. and system connected with externals.
- Services for customers, cooperation with external units and social infrastructure, globalization.
- Primarily, business and system well suited to cloud computing has been increasing.
3. System flexible with variations and changes.
- Rapid response to unexpected demand fluctuation and sudden increase in processing.
- Quick start from small business and expanding it afterwards.
4. “Time to Value”. Today, speed is the greatest strength.
- Realize the system in a short period of time. Turning a trying into triumph.
5. Obtain knowledge, experience and skills through cloud
computing technologies.
- Get the specific skill through the services, that your business would have required but never had.
- Make it possible to use continuously the resource and the technology.
- proto-type, pilot, real use, and the quick expansion. Also for small company and some project…
Egenera Executive round table 15 ©2012 SapporoSparkle kk

17. System integration with cloud computing
– it has been practical already, it is the timing
System integration with cloud based services. It becomes more practical.
Using for cloud computing has become diversified. For example…
- integration; real-time data-warehouse centric, configured ERP and some
specialized applications of cloud services
- integration; using cloud service for the big data and high level data analysis
- Approach; using cloud computing in prototype development / review phase
<Background>
Merits of cloud computing “beyond the assets and ownership story”
• Fundamental characteristic and value, especially for management, of cloud computing
• Reducing the burden of IT infrastructure with cloud computing technology
• Making the best use of the merits of cloud computing (information sharing and
ubiquitous computing etc.) “Can not do without cloud”
• Obtaining advanced technology and IT know-how through cloud computing.
• Utilizing “the connection that is one of the best aspect of cloud computing”…
Egenera Executive round table 16 ©2012 SapporoSparkle kk

18. Trend around cloud computing… structural change
Differences in system lifecycle
Cloud era
Differences in grand design
Differences in values(use perspective, relationship between
business and IT)
The changes are made not only by cloud computing
Convergence Integration of Changes in
business and IT cloud computing usage and system
① SOA ⑧ Information
Composite application oriented process
building common platform Real-time process
② Agile development ⑦ Consumerization
Integrated prototyping
③ Open source ⑥ Social media
Co-development ④ Mobile Information sharing
Open innovation Connected-device ⑤ Big data
• Device Open data And more and more…
• Environment multi types of data
Egenera Executive round table • AppStore ©2012 SapporoSparkle kk
17

19. One other aspect…
things that increases the need to use cloud computing
Beyond the framework of enterprise IT…
Cloud computing speeds up the changes. “New stage of enterprise IT”
1. Cloud technology supports start-ups → low cost, stable and expandability
- Cloud computing makes start-up cost and resource much lower, just need originality and idea
- Also start-ups can start cloud services without much invest as on-premise era
- Collaboration between leading company and start-up, start-up can leads the scheme
- Many of companies select the cloud services which developed and hosted by the start-ups
- Purely focused “Knowledge and ideas”, “original technology”….”design and produce power”
2. Trend of globalization → without boundary both for business and IT
- Cloud computing is the first choice for globalization, global service or domestic specialised service
- You can choose and apply cloud services from all over the world. And “choice and customize”
3. CMO and CDO who is responsible for IT application as convergence
- Cloud computing becomes powerful tool and partner for them.
“visible, full of idea, Immediately realization” “gaining partners, sharing experience”….
4. Require the new approach, Showing ideas and design. “Demo, or Die”
- Changes in approach of system development and innovation. *It can be affected to open sources.
5. “disruptive revolution / model ” → cloud technology can be a good weapon
- Breaking down conventional boundaries and traditions to create new method.
Egenera Executive round table 18 ©2012 SapporoSparkle kk

20. Conclusion… thinking about “enterprise IT” in cloud era
System design in cloud era. Convergence Business and IT;
Grand-design, Configuration, Integration and produce
Making the best use of the strength of business and ensuring the quality of the business platform.
<Abilities required>
… Utilizing the latest technologies such as cloud computing.
1. Ability to develop the overall picture from business and use perspective. Methodology of
“design thinking” “grand-design and business process definition” “design method”
2. Ability to configure “the components / elements” required. “Integration”
3. Ability to create a prototype in short period of time. “Environment and method”
4. Integration is the most difficult and risky. “Ability of platform and methodology”
5. Operability and technologies to meet the requirements for complex and advanced system.
6. And… open and multi-professional team with high level of skill and experience
* design, technology, platform, methodology, open innovation styled team…
“ vision / grand-design is changed, technology is improved,
and also methodology should be changed”
Beyond uncertainty and trade-off, realize system directly connected to business value.
Cloud technology brings the opportunity for “new enterprise IT, Structural change”
Egenera Executive round table 19 ©2012 SapporoSparkle kk

21. Sapporo Sparkle KK.
Design First - To the convergence between business and IT
IT can more contribute to the businesses. Our policy
Enterprise can be more unique and more self-willed.
Because of these,
IT should be more stimulating and can bring a new solution.
- In order to utilize business strength and to optimize its
uniqueness, design that makes the best use of IT’s potential
is very important.
Finding out the “What” and “how” – Grand-design Our mission
from both business and IT perspective, and making a plan.
And converting image and idea into the practical structure
and approach, and applying to business processes.
→ To support to create design that convergence and integrates
“business and IT”
Egenera Executive round table 20 ©2012 SapporoSparkle kk