The Reality of Online Innovation
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Sapient's travel experts tested leading European travel websites. ...
Sapient's travel experts tested leading European travel websites.
The advent of the Internet and e-commerce has forced travel and hospitality industry players to change their sales and distribution game plans in recent years. Due to the nature of the travel industry, the change has had more impact than in most of the other industries. Some of the symptoms of this change include heavy investments in online technology, the exponentially growing number of direct connects, emergence of the zero-commission model, meta-crawlers and alternative content aggregation providers.
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