You may be asking yourself why you should be using internet advertising. Why should you spend your money on something you are unsure about or have no experience in? Well, there is an age-old proverb that says, "It pays to advertise".Internet advertising actually dishes out 2 main functions. First is says the cyber-world that you actually HAVE a real product and what exactly it is. Therefore, it tells the world how to FIND you, your internet site and your product. The chances of an individual person who'd be curious enough to purchase whatever you're offering and marketing just by unintentionally stumbling across your website are believably approximately one billion to zero.Yes, you have got to advertise online if you have a commercial enterprise on the internet. There are, naturally, numerous internet adverting techniques by which one may promote their business online. There are paid-for ad (mainly PPC services) and there are as well ways of free advertising that in reality work out.Virtually all business people on the internet discover that a combination of some paid and free advertising is the most beneficial solution to successfully market online. The competition for business is generally strong on the internet, unless you find a special niche to market your product or service to. There are in all likelihood hundreds of millions of sites and many them are marketing products and services that are alike to the products and services that you're selling. Unless you promote effectively, your rivals will acquire all of the sales.Why use internet advertising? Advertising really does pay off but you'll be required to find out the accurate blend of paid and free promotion for your business that will benefit your, and your customers needs.
Hot wired was 1sr commercial magzine
Floating ads use a variety of technologies, such as a combination of Flash and dynamic HTML (DHTML), and may have the ability to display differently according to the user's browser capabilitiesRich media-Broad range of digital interactive media which includes all kinds of add like banner floating etc on internetA trick click-through is sometimes called a trick-through
Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.
The term "Web 2.0" refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.The term was first used by Dale Dougherty and Craig Cline and shortly after became notable after the O'Reilly Media Web 2.0 conference in 2004.Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and end-users utilize the Web. According to Tim O'Reilly:“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.
Web Log = BlogSelf publishing platform to publish content to the internet easily & quicklyItem posts are save or archived in reverse chronological order by dateDelivery platform for valued added content in a web based HTML and RSS/XML feed formatMarketing & Net communication & visibility toolInternet visibility platform for driving targeted traffic via search engines & multiple directories
Video is a complex, highly multidisciplinary art, and extracting the best out of it is not as simple and clear-cut as writing a news story or a blog post.But why is video the best way to go? Because, today, the average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether she can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what she was actually looking for. If you can engage her interest right there and then, and offer a fast, highly visual way to let her discover what your "message" is, you have done bingo.
While BJP’s official website is nothing but a brochure, Lal Krishna Advani’s website has several interesting features. Problem no Presence of BJP is Found only promoting LK Advani) Personal Web Site: The website http://www.lkadvani.in/ as GauravMishra notes, was launched on November 8, 2008. The site is much better than the kind of sites we’ve seen in the past . Not only does it look better, it is also well conceptualized(though there’s nothing out of the box yet).Things worth noting about the site area) Comprehensive about and background page(s): This is very important for those who want to know more about the leader and/or the party. That said, the site offers a lot of relevant information.b) Forum: The site also has an active in house forum, with a couple of threads having more than 100 posts. Having a forum is very important to organize a loyal community around the social media object in question. If handled properly a forum like this could grow really big and attract lots of politics enthusiasts engaged in various sorts of discussions. What remains to be seen is if MrAdvani, himself takes part in this forum.e) Open to suggestions/feedback: There’s good enough and visible focus on asking for user feedback and suggestions. How they are dealt with it however is a separate issue.
Though this doesn’t come under social media per se but there is also an active Google adwords campaign, not just for keyword search but also contextual advertising. Smartly enough they’ve even bought ads for keyword “congress”. So if someone searches Google for “congress” they’ll be seeing an ad like thisSome other keywords and phrases bought are “l k advani”, “lkadvani” and bjp. Incidentally SBI folks are even smarter for they too bought ads for the keyword “l k advani”. Here’s what their contextual ad looks like
To begin with, LK Advani’s blog has been active since January 2009 and each of the ten odd posts have between 50 to 150 comments. Surprisingly, the Hindi version of LK Advani’s blog has very few comments. The forum on LK Advani’s website isn’t much to look at, but it’s doing well, with 6586 members, 2940 topics, and 9354 posts.
Advani has a presence in more then 20000 websites n haunts u whereever u go. God save us
You tube lacks the importance.Very few videos uploaded.Only sppech videos.Should try a bit morpersonalised stuff
The Presence of Advani on Orkut is only 4119!!!!!!While Rahul Gandhi is 8000+NarendraModi 20000+ Problem is lack of discussion on the communities
BJP as MrAdvani - The advertisements project LK Advani bigger than his part BJP. As voters we will be voting for BJP as a party and not for a single individual, the ads need to have BJP as hero. Such campaigns could have been effective for Barack Obama since United States has two party system, which is not the case in India. Hence the impact of BJP as a party lessens by projecting only Mr L K Advani.BJP achievements - Highlighting the past achievements of BJP can be done through ads and this kind of campaigning has been effective in the past. ShivrajChauhan won the Madhya pradesh elections by highlighting the policies and the change those policies brought along. BJP is in opposition but in the states where it is in power, it can highlight the policies that brought about change and the use of similar policies at national level. Congress won the 2004 elections by promising NREGA.Other BJP leaders - There has been no mention of other BJP leaders in the advertisements. It is only a MrAdvani campaign. There is no harm in copying the US presidential online campaign, but it has to be done smartly.Nationalistic image - It is no very clear that the congress government did not do enough after the 26th November attacks. BJP is a more nationalistic party and it has to highlight the victory of the Kargil war in thepast. I am not a pro-war person,but we need an aggressive stance today.Secular propaganda - The tag of a Hindu party is something that I believe has been a down puller for BJP in terms of the Muslim vote bank. It has to highlight that it is not the same the party anymore and can take digs at Kalyan Singh who has joined SP.Economic crisis reforms - The congress party has not done enough to counter recession leaving the country with a GDP growth of 5.3% in the Q3 of 2008-09 fiscal, the lowest in six years. Moreover its flagship schemes such a NREGA and other have not been effectively used. The Comptroller and Auditor General reported that about 51,000 crore that was used for flagship schemes has nto been accounted for properly. Kolkatta's Indian Statistical Institute reported that over 5.5 crore people have been pushed below the poverty line (BPL) during the tenure of UPA. BJP will have to propose solutions to the economic crisis that it will bring about if it comes to power.The online user is smart and has less time to read long blog entries that to political ones, hence the important points need to be conveyed boldly through the ads itself. Currently Prodyut Bora an IIM A alumnus is heading the BJP's IT cell and his idea for aggressive online marketing campaign has been good but it has not been well executed creating negative publicity too. BJP's think tank will need to do more on their online marketing campaign to make it more effective.
You tube lacks the importance.Very few videos uploaded.Only sppech videos.Should try a bit morpersonalised stuff
by Group No. 10
Why Internet Marketing
• You may be asking yourself why you should be
using internet marketing.
• You could deliver the mankind's most
extraordinary merchandise but if you do not
advertise on the World Wide Web, nobody
will be capable to discover you the least bit.
• It tells the world how to FIND you, your
internet site and your product.
• Banner ads used to be a very popular form of
advertising in the past. Five years ago, in
1997, the average CTR for banner ads was as high
as 2%. With today's CTR being a tenth of that and
continuing to drop
• In the beginning of targeted online
advertising, there were banner ads
• Advertisements were introduced on HotWired in
October, 1994, for brands including Zima, Club
Med and AT&T.
Pop Up Advertisement
• Pop-up ads or pop-ups are a form of online advertising on
the World Wide Web intended to attract web traffic or
capture email addresses ,When certain web sites open a
new web browser window to display advertisements .
• The pop-up window containing an advertisement is
• A variation on the pop-up window is the popunder advertisement, which opens a new browser
window hidden under the active window.
• Pop-unders do not interrupt the user immediately and are
not seen until the covering window is closed, making it
more difficult to determine which web site opened them.
An ad which moves across the user's screen or floats
above the content.
• A floating ad is a type of rich media Web advertisement
A banner ad that looks like a dialog box with buttons. It
simulates an error message or an alert.
• A banner ad that attempts to trick people into
clicking, often by imitating an operating system
• Trick banners seek to overcome "banner blindness" and
"banner baggage" by disguising the fact that they are
The Internet Has Changed
The first ten years of commercial Internet
were a warm-up act for what is about to
happen.” – Morgan Stanley/Mary Meeker
“Not only did we fail to imagine what the Web
would become, we still don’t see it today!” –
Chris Anderson, Wired magazine
“If your target audience isn’t listening, it’s not
their fault, it’s yours.” – Seth Godin, author
The Google Turn Around
• In 2000, Google launched a keyword-targeted
advertising program called
AdWords, revolutionizing the online
• AdWords showed ads on Google.com that
were related to a person’s specific search
• And Google disallowed pop-up and popunder ads of any kind.
What is Google Advertising?
Your customers see your ad when they search
Your ad reaches users at the moment
they demonstrate interest
A Typical AdWords Ad
• Ad Title (25 character limit)
• Ad Text (35 character limit)
• Display URL (35 character limit)
• Google AdSense is the program that can give you
advertising revenue from each page on your website—
with a minimal investment in time and no additional
• AdSense delivers relevant text and image ads that are
precisely targeted to your site content
• when you add a Google search box to your
site, AdSense delivers relevant text ads that are
targeted to the Google search results pages generated
by your visitors’ search request.
Google Network Basics – Ad
The Google Network reaches
over 80% of Internet Users
The Rule of 1%, 10%, 89%
• 1% Create original content
• 10% add content:
comments, rating, reviews, aggregation, taggi
ng, embed, etc.
• 89% Consume Content
• Your Brand Lives Everywhere… Not just on
• Experience Matters, Not Pageviews
We are witnessing nothing less than the
rise of a new economy ---- a digital
economy ---- a new global medium that
will be the single most important global
driver of business, economic and social
change in this century .
Getting Ready for
The Digital Indian General
Why Go Digital
• Wired India today has evolved exponentially in
comparison with India in 2004.
• The Internet population of the country is at 49
Million users today. The mobile base of the
country is almost at a whopping 300 Million.
• The Internet has become a dominant medium
in the daily lives of regular users.
• Juxt Consult reports 41% of Internet users log
on to the net everyday for twohours or more.
Why Youth? Why Digital?
36% of all eligible voters in India are YOUTH!
Youth can be influenced: if they can be engaged and listened to!
30% of the electorate is reportedly going to be first time voters, it’s
hard to ignore the potential of both Internet and Mobile media.
• BJP as Mr Advani
• BJP achievements
• Other BJP leaders
• Economic crisis reforms
• Not the right candidate to target the Youth
Peoples Take on this Campaign
• Pranav, an active blogger, posted this comment, "It irritates when you visit
any website with Indian content and see a photo of LK Advani. Had it been
Angelina Jolie I would not have typed this post."
• Sharad Natani, an MBA student from Delhi, said, "I don't know from where
they got my email address but I am receiving emails from Advani's office
inviting me to visit his website. I don't want so many mails from the BJP
office in my inbox."
• Another blogger expressed his anger, "I came. I saw. I saw. I saw. I saw. I
saw. I saw. I saw. I saw. I kept seeing. And all I saw were LK Advani's ads.
[sic] Advaniji, I hereby urge you to take immediate steps to reduce the
number of advertisements in the Internet space.
A couple of interesting and simple
things they can do are
• Have videos of his speeches & Rally uploaded under an
official youtube channel, so that more people can see
them and know more about him and his viewss.
• Have an option to vote for or against his stands on
various issues. This could help them understand what’s
the popular opinion for netizens about his stands.
• Even if they decide to focus on just the site without
doing anything fancy, they can get a lot of attention
and earn goodwill by just spending more time
conversing with the users/visitors.