GROUP MEMBERSGROUP MEMBERS
MR. ASHAY RAULMR. ASHAY RAUL
MISS. EVA SAXENAMISS. EVA SAXENA
MR. NILESH KADAMMR. NILESH KADAM
MISS. SWATI SAHANEMISS. SWATI SAHANE
MR.VIVEK SHARMAMR.VIVEK SHARMA
CORPORATE SOCIAL RESPONSIBILITYCORPORATE SOCIAL RESPONSIBILITY
““Corporate Social Responsibility is the continuingCorporate Social Responsibility is the continuing
commitment by business to behave ethically andcommitment by business to behave ethically and
contribute to economic development while improvingcontribute to economic development while improving
the quality of life of the workforce and their familiesthe quality of life of the workforce and their families
as well as of the local community and society atas well as of the local community and society at
--World Business Council for sustained DevelopmentWorld Business Council for sustained Development
IMPLICATIONS OF CSRIMPLICATIONS OF CSR
Organizations consider the interests of societyOrganizations consider the interests of society
by taking responsibility for the impact of theirby taking responsibility for the impact of their
activities on-activities on-
As well as the environment.As well as the environment.
CSR is about how companies manage theCSR is about how companies manage the
business processes to produce an overallbusiness processes to produce an overall
positive impact on societypositive impact on society..
CSR AT ADITYA BIRLA GROUPCSR AT ADITYA BIRLA GROUP
"To actively contribute to the social and economic"To actively contribute to the social and economic
development of the communities in which we operate anddevelopment of the communities in which we operate and
building a better, sustainable way of life for the weakerbuilding a better, sustainable way of life for the weaker
sections of society to raise the country's humansections of society to raise the country's human
development index."development index."
CSR atCSR at
Protecting our environment.Protecting our environment.
Selling nutritious products and advocating healthy lifestyles.Selling nutritious products and advocating healthy lifestyles.
Acting with integrity and adhering to the highest ethicalActing with integrity and adhering to the highest ethical
Promoting diversity in our work force and partnering withPromoting diversity in our work force and partnering with
diverse suppliers.diverse suppliers.
Ensuring a safe, healthy workplace.Ensuring a safe, healthy workplace.
Business ethics is one of forms of the art of appliedBusiness ethics is one of forms of the art of applied
ethics that examines ethical principles and moral orethics that examines ethical principles and moral or
ethical problems that can arise in a businessethical problems that can arise in a business
In the increasingly conscience-focused marketplacesIn the increasingly conscience-focused marketplaces
of the 21st century, the demand for more ethicalof the 21st century, the demand for more ethical
business processes and actions (known as ethicism) isbusiness processes and actions (known as ethicism) is
Simultaneously, pressure is applied on industry toSimultaneously, pressure is applied on industry to
improve business ethics through new publicimprove business ethics through new public
initiatives and laws.initiatives and laws.
Ethical ConsumerismEthical Consumerism ::
Consumers are becoming more aware of theConsumers are becoming more aware of the
environmental and social implications of their day-to-environmental and social implications of their day-to-
day consumer decisions and are beginning to makeday consumer decisions and are beginning to make
purchasing decisions related to their environmentalpurchasing decisions related to their environmental
and ethical concerns.and ethical concerns.
Globalization and Market ForcesGlobalization and Market Forces ::
Companies use CSR methodologies to gain publicCompanies use CSR methodologies to gain public
support for their presence in global markets, helpingsupport for their presence in global markets, helping
them in competitive advantage and advertising .them in competitive advantage and advertising .
Global competition places particular pressure onGlobal competition places particular pressure on
multinational corporations to examine not only theirmultinational corporations to examine not only their
own labour practices, but those of their entire supplyown labour practices, but those of their entire supply
chain, from a CSR perspective .chain, from a CSR perspective .
Social Awareness And EducationSocial Awareness And Education ::
Shareholders and investors themselves,Shareholders and investors themselves,
through socially responsible investing arethrough socially responsible investing are
exerting pressure on corporations to behaveexerting pressure on corporations to behave
responsibly. Through education and dialogue,responsibly. Through education and dialogue,
the development of community in holdingthe development of community in holding
businesses responsible for their actions isbusinesses responsible for their actions is
growing .growing .
Ethics TrainingEthics Training ::
The aim of such training is to helpThe aim of such training is to help
employees make ethical decisions when theemployees make ethical decisions when the
answers are unclear. It can add visibility toanswers are unclear. It can add visibility to
their CSR policies and activities by well-their CSR policies and activities by well-
grounded training programs .grounded training programs .
Laws And RegulationLaws And Regulation ::
Another driver of CSR is the role of independentAnother driver of CSR is the role of independent
mediators, particularly the government, in ensuringmediators, particularly the government, in ensuring
that corporations are prevented from harming thethat corporations are prevented from harming the
broader social good, including people and thebroader social good, including people and the
environment. Governments should set the agenda forenvironment. Governments should set the agenda for
social responsibility by the way of laws andsocial responsibility by the way of laws and
regulation that will allow a business to conductregulation that will allow a business to conduct
themselves responsibly.themselves responsibly.
Crises And Their ConsequencesCrises And Their Consequences ::
Often it takes a crisis to precipitate attention to CSR.Often it takes a crisis to precipitate attention to CSR.
It is One of the most active stands againstIt is One of the most active stands against
environmental management.environmental management.
Magellan MetalsMagellan Metals
SOCIAL ACCOUNTING,SOCIAL ACCOUNTING,
AUDITING AND REPORTINGAUDITING AND REPORTING
Social accounting is the process ofSocial accounting is the process of
communicating the social and environmentalcommunicating the social and environmental
effects of organization’s economic actions toeffects of organization’s economic actions to
particular interest groups within society and toparticular interest groups within society and to
society at large.society at large.
It challenges conventional accounting, inIt challenges conventional accounting, in
particular financial accounting, for giving aparticular financial accounting, for giving a
narrow image of the interaction betweennarrow image of the interaction between
society and organizations.society and organizations.
Account Ability's AA1000Account Ability's AA1000
Good Corporation's StandardGood Corporation's Standard
ISO 14000 environmental managementISO 14000 environmental management
United Nations Global CompactUnited Nations Global Compact
United Nations Intergovernmental WorkingUnited Nations Intergovernmental Working
Group of Experts on International Standards ofGroup of Experts on International Standards of
Accounting and Reporting (ISAR)Accounting and Reporting (ISAR)
FTSE4GOOD INDEXFTSE4GOOD INDEX
The FTSE4Good Index Series has beenThe FTSE4Good Index Series has been
designed to measure the performance ofdesigned to measure the performance of
companies that meet globally recognizedcompanies that meet globally recognized
corporate responsibility standards, and tocorporate responsibility standards, and to
facilitate investment in those companies.facilitate investment in those companies.
Transparent management and criteriaTransparent management and criteria
alongside the FTSE brand make FTSE4Goodalongside the FTSE brand make FTSE4Good
the index of choice for the creation ofthe index of choice for the creation of
Responsible Investment products.Responsible Investment products.
FTSE4Good can be used in four main ways-FTSE4Good can be used in four main ways-
CSR AND THE NATURE OFCSR AND THE NATURE OF
Corporations exist to provide products and/orCorporations exist to provide products and/or
services that produce profits for theirservices that produce profits for their
Milton Friedman and others take this a stepMilton Friedman and others take this a step
further, arguing that a corporation's purpose is tofurther, arguing that a corporation's purpose is to
maximize returns to its shareholders, and thatmaximize returns to its shareholders, and that
since only people can have social responsibilities,since only people can have social responsibilities,
corporations are only responsible to theircorporations are only responsible to their
shareholders and not to society as a whole.shareholders and not to society as a whole.
Eg. - The REAL leadership Alliance asserts thatEg. - The REAL leadership Alliance asserts that
the business of leadership (be it corporate orthe business of leadership (be it corporate or
otherwise) is to change the world for the better.otherwise) is to change the world for the better.
Many religious and cultural traditions hold that theMany religious and cultural traditions hold that the
economy exists to serve human beings, so alleconomy exists to serve human beings, so all
economic entities have an obligation to societyeconomic entities have an obligation to society
(e.g., cf. Economic Justice for All).(e.g., cf. Economic Justice for All).
Many CSR proponents point out that CSR canMany CSR proponents point out that CSR can
significantly improve long-term corporatesignificantly improve long-term corporate
profitability because it reduces risks andprofitability because it reduces risks and
inefficiencies while offering a host of potentialinefficiencies while offering a host of potential
benefits such as enhanced brand reputation andbenefits such as enhanced brand reputation and
employee engagementemployee engagement
CSR AND QUESTIONABLECSR AND QUESTIONABLE
Some critics believe that CSR programs areSome critics believe that CSR programs are
undertaken by companies such as Britishundertaken by companies such as British
American Tobacco (BAT), the petroleum giantAmerican Tobacco (BAT), the petroleum giant
BP and McDonald's to distract the public fromBP and McDonald's to distract the public from
ethical questions posed by their coreethical questions posed by their core
Another concern is when companies claim toAnother concern is when companies claim to
promote CSR and be committed to Sustainablepromote CSR and be committed to Sustainable
Development whilst simultaneously engagingDevelopment whilst simultaneously engaging
in harmful business practices.in harmful business practices.
For example, since the 1970s, the McDonald'sFor example, since the 1970s, the McDonald's
Corporation's association with RonaldCorporation's association with Ronald
McDonald House has been viewed as CSR andMcDonald House has been viewed as CSR and
relationship marketing.relationship marketing.
It is currentlyIt is currently India's largest company by salesIndia's largest company by sales
with a turnover of US $59.22 billion, and profit ofwith a turnover of US $59.22 billion, and profit of
US $ 1.67 billion for fiscal year 2007.US $ 1.67 billion for fiscal year 2007.
It is the highest ranked Indian company in theIt is the highest ranked Indian company in the
prestigiousprestigious Fortune ‘Global 500’ listing, havingFortune ‘Global 500’ listing, having
moved up 19 places to 116th in 2008.moved up 19 places to 116th in 2008.
It isIt is 18th largest petroleum company in the world18th largest petroleum company in the world
COMMUNITY DEVELOPMENTCOMMUNITY DEVELOPMENT
They concentrate on clean drinking water in remote areasThey concentrate on clean drinking water in remote areas
of India.of India.
They run child and maternity health centersThey run child and maternity health centers in thein the
neighbourhood of there areas of operation to promoteneighbourhood of there areas of operation to promote
and improve the health of communities .and improve the health of communities .
Providing physical assets like equipment and ambulancesProviding physical assets like equipment and ambulances
to hospitals and medical research centres for benefit ofto hospitals and medical research centres for benefit of
• For instance, they had donated Rs. 50 lakh in 2003 forFor instance, they had donated Rs. 50 lakh in 2003 for
setting up a Refractive Surgery Centre at Sankarasetting up a Refractive Surgery Centre at Sankara
Nethralaya, a eye hospital & research centre atNethralaya, a eye hospital & research centre at
• In the area of education, they contribute inIn the area of education, they contribute in
constructing school buildings and libraries, andconstructing school buildings and libraries, and
provision of furniture, books, uniforms, labprovision of furniture, books, uniforms, lab
equipment, etc.equipment, etc.
• They provide scholarship to poor and needy studentsThey provide scholarship to poor and needy students
They also offers sports scholarships forThey also offers sports scholarships for
upcoming junior players.upcoming junior players.
They provide employment to national andThey provide employment to national and
international level sportspersons.international level sportspersons.
SHARING PROFITSSHARING PROFITS
• They set aside a fixed amount of its profit for smilesThey set aside a fixed amount of its profit for smiles
in millions of lives across the country through ain millions of lives across the country through a
community development funds.community development funds. One-fourth of theOne-fourth of the
community development funds are spent on thecommunity development funds are spent on the
welfare of Scheduled Caste and Scheduled Tribewelfare of Scheduled Caste and Scheduled Tribe
• IndianOil has always been in the forefront in times ofIndianOil has always been in the forefront in times of
national emergencies.national emergencies.
• They have also unveiled kisan seva kendras as small-They have also unveiled kisan seva kendras as small-
format retail outlets to reach quality products andformat retail outlets to reach quality products and
services to people in the rural areas.services to people in the rural areas.
Indian Oil has also set up the Indian OilIndian Oil has also set up the Indian Oil
Foundation (IOF) as a non-profit trust to protect,Foundation (IOF) as a non-profit trust to protect,
preserve and promote national heritagepreserve and promote national heritage
As part of its environment-protection initiatives,As part of its environment-protection initiatives,
Indian Oil has invested close to Rs. 7,000 crore atIndian Oil has invested close to Rs. 7,000 crore at
its refineries for production of green fuelsits refineries for production of green fuels
meeting global standards.meeting global standards.
MEETING SOCIALMEETING SOCIAL
Categories % reserved
Scheduled Caste/Scheduled Tribes 25
Defence Personnel 8
Freedom Fighters 2
Outstanding Sports Persons 2
Physically Handicapped 5
Open Category 50
Percentage of dealerships/LPG distributorships reserved under various social
PROMOTING ART & CULTUREPROMOTING ART & CULTURE
IndianOil organises the prestigiousIndianOil organises the prestigious AkhilAkhil
Bharatiya Kavi SammelanBharatiya Kavi Sammelan every year.every year.
Indian Oil Art Exhibition at the Marketing HO inIndian Oil Art Exhibition at the Marketing HO in
Mumbai. Mainly to encourage budding talent.Mumbai. Mainly to encourage budding talent.
IndianOil hosts musical concerts under the bannerIndianOil hosts musical concerts under the banner
ofof Indian Oil Sangeet SabhaIndian Oil Sangeet Sabha from time to timefrom time to time
round the year in metros and other citiesround the year in metros and other cities
Indian Oil is part of the movement to preserve andIndian Oil is part of the movement to preserve and
enrich the cultural mosaic of our everyday lives.enrich the cultural mosaic of our everyday lives.
TATA INTERNATIONALTATA INTERNATIONAL
Tata International is a member of the Tata GroupTata International is a member of the Tata Group
which is established in 1962.which is established in 1962.
It's business lines include leather, engineering andIt's business lines include leather, engineering and
pharmaceutical products.pharmaceutical products.
Tata International has evolved from an exportTata International has evolved from an export
house into an international business company withhouse into an international business company with
a global turnover of US$ 850 milliona global turnover of US$ 850 million
CORPORATE CITIZENSHIPCORPORATE CITIZENSHIP
• Community development and socialCommunity development and social
responsibilities are incorporated into theresponsibilities are incorporated into the
company's Articles of Association.company's Articles of Association.
• Tata Code of Conduct document that everyTata Code of Conduct document that every
Tata International employee signs.Tata International employee signs.
• Tata International is a signatory to the UNTata International is a signatory to the UN
Global Compact.Global Compact.
DEVELOPMENT ACTIVITIESDEVELOPMENT ACTIVITIES
• Co-operatives to generate leather industry-relatedCo-operatives to generate leather industry-related
employment for women at Indore and Mhow.employment for women at Indore and Mhow.
• Maintenance of a public children's park in DewasMaintenance of a public children's park in Dewas
• Public library in Dewas supervised by workers asPublic library in Dewas supervised by workers as
a volunteer activity.a volunteer activity.
• Marketing consultancy and computer classes forMarketing consultancy and computer classes for
NGOs as a volunteer activity.NGOs as a volunteer activity.
• Tata Public School in Dewas.Tata Public School in Dewas.
• Provides training to women in the manufacture ofProvides training to women in the manufacture of
leather articles at a Vocational Training Centre, theleather articles at a Vocational Training Centre, the
Leather & Jute Training Centre at Indore, inLeather & Jute Training Centre at Indore, in
collaboration with the Madhya Pradesh Handicraftcollaboration with the Madhya Pradesh Handicraft
Development Board (Hasta Shilp Vikas Nigam).Development Board (Hasta Shilp Vikas Nigam).
• Donation of finished leather to a leprosy hospitalDonation of finished leather to a leprosy hospital
every year for making shoes for patients.every year for making shoes for patients.
• Member of the Tata Council for CommunityMember of the Tata Council for Community
Initiatives and participates in regional programmes.Initiatives and participates in regional programmes.
200 000 trees
planted at Dewas.
plant for liquid
pilot plant R&D Projects
treatment plant at the
ONE OF INDIA'S LARGEST SOLAR
THERMAL WATER HEATING SYSTEMS
AT THE LEATHER FACTORY.