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  • 1. CORPORATECORPORATE SOCIALSOCIAL RESPONSIBILITYRESPONSIBILITY
  • 2. GROUP MEMBERSGROUP MEMBERS  MR. ASHAY RAULMR. ASHAY RAUL  MISS. EVA SAXENAMISS. EVA SAXENA  MR. NILESH KADAMMR. NILESH KADAM  MISS. SWATI SAHANEMISS. SWATI SAHANE  MR.VIVEK SHARMAMR.VIVEK SHARMA
  • 3. CORPORATE SOCIAL RESPONSIBILITYCORPORATE SOCIAL RESPONSIBILITY  ““Corporate Social Responsibility is the continuingCorporate Social Responsibility is the continuing commitment by business to behave ethically andcommitment by business to behave ethically and contribute to economic development while improvingcontribute to economic development while improving the quality of life of the workforce and their familiesthe quality of life of the workforce and their families as well as of the local community and society atas well as of the local community and society at large”.large”. --World Business Council for sustained DevelopmentWorld Business Council for sustained Development
  • 4. IMPLICATIONS OF CSRIMPLICATIONS OF CSR Organizations consider the interests of societyOrganizations consider the interests of society by taking responsibility for the impact of theirby taking responsibility for the impact of their activities on-activities on-  Customers,Customers,  Suppliers,Suppliers,  Employees,Employees,  Shareholders,Shareholders,  Communities,Communities,  Stakeholders,Stakeholders,  As well as the environment.As well as the environment.
  • 5.  CSR is about how companies manage theCSR is about how companies manage the business processes to produce an overallbusiness processes to produce an overall positive impact on societypositive impact on society..
  • 6. CSR AT ADITYA BIRLA GROUPCSR AT ADITYA BIRLA GROUP  "To actively contribute to the social and economic"To actively contribute to the social and economic development of the communities in which we operate anddevelopment of the communities in which we operate and building a better, sustainable way of life for the weakerbuilding a better, sustainable way of life for the weaker sections of society to raise the country's humansections of society to raise the country's human development index."development index."
  • 7. CSR atCSR at  Protecting our environment.Protecting our environment.  Selling nutritious products and advocating healthy lifestyles.Selling nutritious products and advocating healthy lifestyles.  Acting with integrity and adhering to the highest ethicalActing with integrity and adhering to the highest ethical standards.standards.  Promoting diversity in our work force and partnering withPromoting diversity in our work force and partnering with diverse suppliers.diverse suppliers.  Ensuring a safe, healthy workplace.Ensuring a safe, healthy workplace.
  • 8. DEVELOPMENTDEVELOPMENT  Business ethics is one of forms of the art of appliedBusiness ethics is one of forms of the art of applied ethics that examines ethical principles and moral orethics that examines ethical principles and moral or ethical problems that can arise in a businessethical problems that can arise in a business environment.environment.  In the increasingly conscience-focused marketplacesIn the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethicalof the 21st century, the demand for more ethical business processes and actions (known as ethicism) isbusiness processes and actions (known as ethicism) is increasing.increasing.  Simultaneously, pressure is applied on industry toSimultaneously, pressure is applied on industry to improve business ethics through new publicimprove business ethics through new public initiatives and laws.initiatives and laws.
  • 9. DRIVERSDRIVERS  Ethical ConsumerismEthical Consumerism :: Consumers are becoming more aware of theConsumers are becoming more aware of the environmental and social implications of their day-to-environmental and social implications of their day-to- day consumer decisions and are beginning to makeday consumer decisions and are beginning to make purchasing decisions related to their environmentalpurchasing decisions related to their environmental and ethical concerns.and ethical concerns.
  • 10. DRIVERSDRIVERS  Globalization and Market ForcesGlobalization and Market Forces :: Companies use CSR methodologies to gain publicCompanies use CSR methodologies to gain public support for their presence in global markets, helpingsupport for their presence in global markets, helping them in competitive advantage and advertising .them in competitive advantage and advertising . Global competition places particular pressure onGlobal competition places particular pressure on multinational corporations to examine not only theirmultinational corporations to examine not only their own labour practices, but those of their entire supplyown labour practices, but those of their entire supply chain, from a CSR perspective .chain, from a CSR perspective .
  • 11. DRIVERSDRIVERS  Social Awareness And EducationSocial Awareness And Education :: Shareholders and investors themselves,Shareholders and investors themselves, through socially responsible investing arethrough socially responsible investing are exerting pressure on corporations to behaveexerting pressure on corporations to behave responsibly. Through education and dialogue,responsibly. Through education and dialogue, the development of community in holdingthe development of community in holding businesses responsible for their actions isbusinesses responsible for their actions is growing .growing .
  • 12. DRIVERSDRIVERS  Ethics TrainingEthics Training :: The aim of such training is to helpThe aim of such training is to help employees make ethical decisions when theemployees make ethical decisions when the answers are unclear. It can add visibility toanswers are unclear. It can add visibility to their CSR policies and activities by well-their CSR policies and activities by well- grounded training programs .grounded training programs .
  • 13. DRIVERSDRIVERS  Laws And RegulationLaws And Regulation :: Another driver of CSR is the role of independentAnother driver of CSR is the role of independent mediators, particularly the government, in ensuringmediators, particularly the government, in ensuring that corporations are prevented from harming thethat corporations are prevented from harming the broader social good, including people and thebroader social good, including people and the environment. Governments should set the agenda forenvironment. Governments should set the agenda for social responsibility by the way of laws andsocial responsibility by the way of laws and regulation that will allow a business to conductregulation that will allow a business to conduct themselves responsibly.themselves responsibly.
  • 14. DRIVERSDRIVERS  Crises And Their ConsequencesCrises And Their Consequences :: Often it takes a crisis to precipitate attention to CSR.Often it takes a crisis to precipitate attention to CSR. It is One of the most active stands againstIt is One of the most active stands against environmental management.environmental management. ExamplesExamples  MattelMattel  Magellan MetalsMagellan Metals
  • 15. SOCIAL ACCOUNTING,SOCIAL ACCOUNTING, AUDITING AND REPORTINGAUDITING AND REPORTING  Social accounting is the process ofSocial accounting is the process of communicating the social and environmentalcommunicating the social and environmental effects of organization’s economic actions toeffects of organization’s economic actions to particular interest groups within society and toparticular interest groups within society and to society at large.society at large.  It challenges conventional accounting, inIt challenges conventional accounting, in particular financial accounting, for giving aparticular financial accounting, for giving a narrow image of the interaction betweennarrow image of the interaction between society and organizations.society and organizations.
  • 16. GUIDELINESGUIDELINES  Account Ability's AA1000Account Ability's AA1000  Good Corporation's StandardGood Corporation's Standard  ISO 14000 environmental managementISO 14000 environmental management standardstandard  United Nations Global CompactUnited Nations Global Compact  United Nations Intergovernmental WorkingUnited Nations Intergovernmental Working Group of Experts on International Standards ofGroup of Experts on International Standards of Accounting and Reporting (ISAR)Accounting and Reporting (ISAR)
  • 17. FTSE4GOOD INDEXFTSE4GOOD INDEX  The FTSE4Good Index Series has beenThe FTSE4Good Index Series has been designed to measure the performance ofdesigned to measure the performance of companies that meet globally recognizedcompanies that meet globally recognized corporate responsibility standards, and tocorporate responsibility standards, and to facilitate investment in those companies.facilitate investment in those companies.  Transparent management and criteriaTransparent management and criteria alongside the FTSE brand make FTSE4Goodalongside the FTSE brand make FTSE4Good the index of choice for the creation ofthe index of choice for the creation of Responsible Investment products.Responsible Investment products.
  • 18. Cont…Cont… FTSE4Good can be used in four main ways-FTSE4Good can be used in four main ways-  InvestmentInvestment  ResearchResearch  ReferenceReference  BenchmarkingBenchmarking
  • 19. CSR AND THE NATURE OFCSR AND THE NATURE OF BUSINESSBUSINESS  Corporations exist to provide products and/orCorporations exist to provide products and/or services that produce profits for theirservices that produce profits for their shareholders.shareholders.  Milton Friedman and others take this a stepMilton Friedman and others take this a step further, arguing that a corporation's purpose is tofurther, arguing that a corporation's purpose is to maximize returns to its shareholders, and thatmaximize returns to its shareholders, and that since only people can have social responsibilities,since only people can have social responsibilities, corporations are only responsible to theircorporations are only responsible to their shareholders and not to society as a whole.shareholders and not to society as a whole.
  • 20. Cont…Cont…  Eg. - The REAL leadership Alliance asserts thatEg. - The REAL leadership Alliance asserts that the business of leadership (be it corporate orthe business of leadership (be it corporate or otherwise) is to change the world for the better.otherwise) is to change the world for the better. Many religious and cultural traditions hold that theMany religious and cultural traditions hold that the economy exists to serve human beings, so alleconomy exists to serve human beings, so all economic entities have an obligation to societyeconomic entities have an obligation to society (e.g., cf. Economic Justice for All).(e.g., cf. Economic Justice for All).  Many CSR proponents point out that CSR canMany CSR proponents point out that CSR can significantly improve long-term corporatesignificantly improve long-term corporate profitability because it reduces risks andprofitability because it reduces risks and inefficiencies while offering a host of potentialinefficiencies while offering a host of potential benefits such as enhanced brand reputation andbenefits such as enhanced brand reputation and employee engagementemployee engagement
  • 21. CSR AND QUESTIONABLECSR AND QUESTIONABLE MOTIVESMOTIVES  Some critics believe that CSR programs areSome critics believe that CSR programs are undertaken by companies such as Britishundertaken by companies such as British American Tobacco (BAT), the petroleum giantAmerican Tobacco (BAT), the petroleum giant BP and McDonald's to distract the public fromBP and McDonald's to distract the public from ethical questions posed by their coreethical questions posed by their core operations.operations.  Another concern is when companies claim toAnother concern is when companies claim to promote CSR and be committed to Sustainablepromote CSR and be committed to Sustainable Development whilst simultaneously engagingDevelopment whilst simultaneously engaging in harmful business practices.in harmful business practices.
  • 22. Cont…Cont…  For example, since the 1970s, the McDonald'sFor example, since the 1970s, the McDonald's Corporation's association with RonaldCorporation's association with Ronald McDonald House has been viewed as CSR andMcDonald House has been viewed as CSR and relationship marketing.relationship marketing.
  • 23. INDIAN OIL CORPORATION LTD.
  • 24. INTRODUCTIONINTRODUCTION  It is currentlyIt is currently India's largest company by salesIndia's largest company by sales with a turnover of US $59.22 billion, and profit ofwith a turnover of US $59.22 billion, and profit of US $ 1.67 billion for fiscal year 2007.US $ 1.67 billion for fiscal year 2007.  It is the highest ranked Indian company in theIt is the highest ranked Indian company in the prestigiousprestigious Fortune ‘Global 500’ listing, havingFortune ‘Global 500’ listing, having moved up 19 places to 116th in 2008.moved up 19 places to 116th in 2008.  It isIt is 18th largest petroleum company in the world18th largest petroleum company in the world
  • 25. COMMUNITY DEVELOPMENTCOMMUNITY DEVELOPMENT PROGRAMMESPROGRAMMES  They concentrate on clean drinking water in remote areasThey concentrate on clean drinking water in remote areas of India.of India.  They run child and maternity health centersThey run child and maternity health centers in thein the neighbourhood of there areas of operation to promoteneighbourhood of there areas of operation to promote and improve the health of communities .and improve the health of communities .  Providing physical assets like equipment and ambulancesProviding physical assets like equipment and ambulances to hospitals and medical research centres for benefit ofto hospitals and medical research centres for benefit of community.community.
  • 26. Cont…Cont… • For instance, they had donated Rs. 50 lakh in 2003 forFor instance, they had donated Rs. 50 lakh in 2003 for setting up a Refractive Surgery Centre at Sankarasetting up a Refractive Surgery Centre at Sankara Nethralaya, a eye hospital & research centre atNethralaya, a eye hospital & research centre at Chennai.Chennai. • In the area of education, they contribute inIn the area of education, they contribute in constructing school buildings and libraries, andconstructing school buildings and libraries, and provision of furniture, books, uniforms, labprovision of furniture, books, uniforms, lab equipment, etc.equipment, etc. • They provide scholarship to poor and needy studentsThey provide scholarship to poor and needy students
  • 27. Cont…Cont…  They also offers sports scholarships forThey also offers sports scholarships for upcoming junior players.upcoming junior players.  They provide employment to national andThey provide employment to national and international level sportspersons.international level sportspersons.
  • 28. SHARING PROFITSSHARING PROFITS • They set aside a fixed amount of its profit for smilesThey set aside a fixed amount of its profit for smiles in millions of lives across the country through ain millions of lives across the country through a community development funds.community development funds. One-fourth of theOne-fourth of the community development funds are spent on thecommunity development funds are spent on the welfare of Scheduled Caste and Scheduled Tribewelfare of Scheduled Caste and Scheduled Tribe beneficiaries.beneficiaries. • IndianOil has always been in the forefront in times ofIndianOil has always been in the forefront in times of national emergencies.national emergencies. • They have also unveiled kisan seva kendras as small-They have also unveiled kisan seva kendras as small- format retail outlets to reach quality products andformat retail outlets to reach quality products and services to people in the rural areas.services to people in the rural areas.
  • 29. Cont…Cont…  Indian Oil has also set up the Indian OilIndian Oil has also set up the Indian Oil Foundation (IOF) as a non-profit trust to protect,Foundation (IOF) as a non-profit trust to protect, preserve and promote national heritagepreserve and promote national heritage monuments.monuments.  As part of its environment-protection initiatives,As part of its environment-protection initiatives, Indian Oil has invested close to Rs. 7,000 crore atIndian Oil has invested close to Rs. 7,000 crore at its refineries for production of green fuelsits refineries for production of green fuels meeting global standards.meeting global standards.
  • 30. MEETING SOCIALMEETING SOCIAL OBLIGATIONSOBLIGATIONS Categories % reserved Scheduled Caste/Scheduled Tribes 25 Defence Personnel 8 Freedom Fighters 2 Outstanding Sports Persons 2 Paramilitary/Police/Government Personnel 8 Physically Handicapped 5 Open Category 50 Percentage of dealerships/LPG distributorships reserved under various social objectives categories:
  • 31. PROMOTING ART & CULTUREPROMOTING ART & CULTURE  IndianOil organises the prestigiousIndianOil organises the prestigious AkhilAkhil Bharatiya Kavi SammelanBharatiya Kavi Sammelan every year.every year.  Indian Oil Art Exhibition at the Marketing HO inIndian Oil Art Exhibition at the Marketing HO in Mumbai. Mainly to encourage budding talent.Mumbai. Mainly to encourage budding talent.
  • 32. Cont…Cont…  IndianOil hosts musical concerts under the bannerIndianOil hosts musical concerts under the banner ofof Indian Oil Sangeet SabhaIndian Oil Sangeet Sabha from time to timefrom time to time round the year in metros and other citiesround the year in metros and other cities  Indian Oil is part of the movement to preserve andIndian Oil is part of the movement to preserve and enrich the cultural mosaic of our everyday lives.enrich the cultural mosaic of our everyday lives.
  • 33. TATA INTERNATIONALTATA INTERNATIONAL  Tata International is a member of the Tata GroupTata International is a member of the Tata Group which is established in 1962.which is established in 1962.  It's business lines include leather, engineering andIt's business lines include leather, engineering and pharmaceutical products.pharmaceutical products.  Tata International has evolved from an exportTata International has evolved from an export house into an international business company withhouse into an international business company with a global turnover of US$ 850 milliona global turnover of US$ 850 million
  • 34. CORPORATE CITIZENSHIPCORPORATE CITIZENSHIP • Community development and socialCommunity development and social responsibilities are incorporated into theresponsibilities are incorporated into the company's Articles of Association.company's Articles of Association. • Tata Code of Conduct document that everyTata Code of Conduct document that every Tata International employee signs.Tata International employee signs. • Tata International is a signatory to the UNTata International is a signatory to the UN Global Compact.Global Compact.
  • 35. DEVELOPMENT ACTIVITIESDEVELOPMENT ACTIVITIES • Co-operatives to generate leather industry-relatedCo-operatives to generate leather industry-related employment for women at Indore and Mhow.employment for women at Indore and Mhow. • Maintenance of a public children's park in DewasMaintenance of a public children's park in Dewas town.town. • Public library in Dewas supervised by workers asPublic library in Dewas supervised by workers as a volunteer activity.a volunteer activity. • Marketing consultancy and computer classes forMarketing consultancy and computer classes for NGOs as a volunteer activity.NGOs as a volunteer activity. • Tata Public School in Dewas.Tata Public School in Dewas.
  • 36. Cont…Cont… • Provides training to women in the manufacture ofProvides training to women in the manufacture of leather articles at a Vocational Training Centre, theleather articles at a Vocational Training Centre, the Leather & Jute Training Centre at Indore, inLeather & Jute Training Centre at Indore, in collaboration with the Madhya Pradesh Handicraftcollaboration with the Madhya Pradesh Handicraft Development Board (Hasta Shilp Vikas Nigam).Development Board (Hasta Shilp Vikas Nigam). • Donation of finished leather to a leprosy hospitalDonation of finished leather to a leprosy hospital every year for making shoes for patients.every year for making shoes for patients. • Member of the Tata Council for CommunityMember of the Tata Council for Community Initiatives and participates in regional programmes.Initiatives and participates in regional programmes.
  • 37. ENVIRONMENT PROTECTION 200 000 trees planted at Dewas. Reverse Osmosis plant for liquid waste Biomethanation pilot plant R&D Projects Sophisticated effluent treatment plant at the leather factory
  • 38. ENERGY CONSERVATION ONE OF INDIA'S LARGEST SOLAR THERMAL WATER HEATING SYSTEMS AT THE LEATHER FACTORY.
  • 39. FINANCIAL ASSISTANCE EDUCATION ENVIRONMENTAL CONSCIOUSNESS HEALTHCARE MEDICAL RESEARCH SOCIAL WELFARE TATA INTERNATIONAL